Data analysis is the great business vector of the new millennium. Thanks to the growing digitization of markets of all kinds, it is possible to know in detail what are the tastes and preferences of consumers, their ways of acting and even predict how they will respond to certain campaigns or communication messages. Therefore, experts in the correct processing and extraction of knowledge from data have an advantageous position in any business organization. TECH orients its students towards these management positions with this complete program, offering a high quality education that raises their professional status and career aspirations.