You will be able to lead the fashion and luxury marketing sector thanks to the knowledge provided by TECH"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The structure and contents of the Postgraduate diploma in Fashion and Luxury Marketing are designed to boost the student's professional career through quality teaching, adapted to the new realities of the market.

Therefore, we offer a complete syllabus with multiple tools forsocial media Marketing, fashion thinking, mobile Marketing and even gamification of fashion content.

You will be an expert in the different trends by region and type of consumers, knowing how to adapt your communication to international brands and profiles"

Syllabus

This TECH program is developed by experts in Fashion and Luxury Communication, which guarantees that the contents are in line with the reality of the current market on the one hand, and on the other hand, the quality of the teaching material provided. Thus, the student obtains a complete education on issues such as luxury & fashion markets, phygital management, Inbound Marketing or branding strategy.

Taking advantage of the context of growth that has benefited the fashion and luxury sector in recent years, the student will acquire the necessary skills to stand out as a renowned professional and be able to opt for bigger and better jobs.

In addition, the student will have access to practical examples and real cases that the teaching staff has included in the program. Throughout the 450 hours that make up the program, the student will learn in a contextual and authentic way all the knowledge that is being acquired.

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Módulo 1. Marketing Management in Today's Fashion and Luxury Markets
Módulo 2. Fashion thinking in Fashion and Luxury Markets
Módulo 3. New Interactions in the Luxury and Fashion Markets

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Fashion and Luxury Marketing completely online. During the 6 months of the program, the student will be able to access all the contents of this program at any time, which will allow the student to self-manage his or her study time.

Module 1. Marketing Management in Today's Fashion and Luxury Markets

1.1. The Luxury Economic System

1.1.1. Marketing Keys in the Luxury Industry
1.1.2. Marketing Referents
1.1.3. Marketing Management

1.2. Business intelligence

1.2.1. Strategy and Tactics for the Fashion Market
1.2.2. The Balance between Short and Long Term
1.2.3. Talking to Everyone in the Digital Age

1.3. Sales Drivers and Levers Applied to Today's Industry

1.3.1. The Marketing Mix and the 4 Ps of Marketing
1.3.2. Porter’s 5 Forces Model
1.3.3. Some Types of Marketing

1.4. The Approach to Competitive Advantage in New Markets

1.4.1. Luxury & Fashion Markets
1.4.2. New Competition Trends
1.4.3. The Significance of Branding in the Fashion Market

1.5. The Structure of a Specific and Contextualized Marketing Plan

1.5.1. The Rhythms of Luxury
1.5.2. Market Metrics
1.5.3. SMART: The Objectives of Success

1.6. Getting Started: Overcoming the Practical Hurdle

1.6.1. Steps for Action
1.6.2. Gantt Chart
1.6.3. Monitoring, Control and Deviation

1.7. New Ways of Visualizing and Marketing the Plan

1.7.1. Presentations for Luxury Brands
1.7.2. Selection of Audiovisual Resources
1.7.3. Marketing Intentions

1.8. A Real Budget for a Fashion and Luxury Brand

1.8.1. Sales Forecasting as a Lever for the Plan
1.8.2. Cost Control in a Luxury Product
1.8.3. The Budget that Fits the Fashion Industry

1.9. The Right Price for a Product or Service in Today's Industry

1.9.1. Parameters Influencing the Price of Fashion
1.9.2. The Decision to Promote the Product
1.9.3. The Keys to the Outlet Space

1.10. Mobile Marketing & Gamificación

1.10.1. WhatsApp Marketing in the Luxury Industry
1.10.2. Videogames as Fashion Sales Scenarios
1.10.3. From H&M in The Sims 2 Fashion Runway to Gucci in The Sims 4

Module 2. Fashion thinking in Fashion and Luxury Markets

2.1. Phygital Management

2.1.1. Luxury Experience
2.1.2. Search Resources and SERP Development
2.1.3. The Brand of Fashion in the Luxury World

2.2. DNA of the Luxury Brand

2.2.1. The Business Purpose: The Mission of the Luxury Brand
2.2.2. The Long Term of Marketing Actions: The Vision
2.2.3. Brand Attributes and Identity: The Values

2.3. Digital Media Track

2.3.1. Organic Reach in the Digital Environment: KDA
2.3.2. The Creativity of SEM Campaigns
2.3.3. The Relevance of SMO in the Luxury Industry

2.4. Luxury E-Commerce

2.4.1. The Web of Content and an E-Commerce of Sales
2.4.2. Evolution of Marketing Communication Objectives
2.4.3. Interaction in Content Creation

2.5. The Point of Wordpress and Other Static Tools

2.5.1. Two-Way and Static Communication
2.5.2. Structure and Composition of Blogs
2.5.3. The Editorial of Digital Fashion Magazines

2.6. Inbound Marketing

2.6.1. Ambient Marketing in the Luxury Environment
2.6.2. Virtual Realism in Transmedia Storytelling
2.6.3. Stages in Storytelling Creation

2.7. Attraction Marketing through Image

2.7.1. Beauty as a Visual Impulse
2.7.2. The Storyline in a Brand Story
2.7.3. How to Become a Reference?

2.8. Google Trends

2.8.1. Immediate Content
2.8.2. The Dynamics of the Most Searched Keywords
2.8.3. We All Consult Trends: When the Trend Is Not Following the Trend

2.9. Branding Strategy

2.9.1. Alignment of Content and Trends
2.9.2. The Musical Atmosphere in Audiovisual Communication
2.9.3. Fashion Films

2.10. Remarketing: The Constant Growth of a Brand

2.10.1. Creativity, Innovation and Invention
2.10.2. The Balance Between Inspiration and Aspiration in the Fashion Industry
2.10.3. Post-Covid Rearrangement: Content for the Entire Community

Module 3. New Interactions in the Luxury and Fashion Markets

3.1. The Role of PR in a Fashion Brand

3.1.1. Public Relations in the Luxury Industry
3.1.2. The Gruning and Hunt Models
3.1.3. PR Model 5

3.2. The Strategic Message

3.2.1. The Persuasive Components of Information
3.2.2. The Role of PR vs. the Role of Marketing and Advertising
3.2.3. Criteria for Selecting Communication Actions

3.3. Metrics for PR Analysis

3.3.1. The Need for Public Relations Monitoring
3.3.2. Clipping Tools and VPE
3.3.3. Qualitative Valuation in a Luxury Firm

3.4. Mistakes to Avoid in the PR Field

3.4.1. Mass Media Are No Longer the Only Ones
3.4.2. Excessive Content and Lack of Relevance
3.4.3. Improvisation vs. Planning

3.5. New Post Covid Trends in Luxury PR

3.5.1. More “Social” than Ever, Digital and Personal Interaction
3.5.2. Emotional Communication and Neuromarketing
3.5.3. Key Insights of Current Consumers

3.6. Social Media Marketing

3.6.1. Internet: The Gateway to Digital Interaction
3.6.2. Social Network as the Preferred Channel for the Millennial Audience
3.6.3. Brand Ambassador

3.7. Digital Power Strategies: Influencer Marketing in Fashion and Luxury

3.7.1. Influence in the Field of Social Networking
3.7.2. Managing the New Digital Leaders: Fashion Influencers
3.7.3. Microinfluencers and Their Growth Plans

3.8. Consolidation of Audiovisual Content: YouTube and TikTok

3.8.1. The Growing Market Share of Non-Verbal Communication
3.8.2. Democratization in the Creation of Audiovisual Contents
3.8.3. Expectation Management in Audiovisual Content Creation

3.9. Influencing Communities: Facebook and Instagram

3.9.1. Transversal Communication
3.9.2. Community Interest
3.9.3. Emotional Messaging and Empathy Management

3.10. Personal Brand Strategies: LinkedIn and Twitter

3.10.1. Great Showcases for Corporate Profiles
3.10.2. When the Competition Are Your Friends
3.10.3. The Impact of Headlines: From Depth to Lightness

The only way to ensure that you obtain the best knowledge is with the best syllabus. You can be sure to find it here"