Syllabus

This program will provide students with a solid understanding of the Sales Process in the Pharmaceutical Industry. In this program, graduates will delve into aspects such as the organization of the sales department, visits to health professionals and promotional activities at the point of sale. In addition, they will explore sales techniques and communication, as well as loyalty strategies. A compendium of subjects that will enhance their skills within the sector.

Become an expert in sales techniques and master persuasion, negotiation skills and objection handling to achieve successful closings"

Syllabus

TECH has designed this program in Sales Process in the Pharmaceutical Industry with the purpose of providing students with the most up-to-date and rigorous information in this field. In order to achieve this goal successfully, the syllabus has been developed by real experts who will go into the key elements for marketing from the very beginning.

In this way, the program will delve into customer follow-up, sales cycle analysis, sales performance evaluation and technological tools to ensure sales effectiveness. In addition, thanks to the Relearning method, based on the continuous reiteration of key concepts, the graduate will obtain a much more consistent and simple learning process.

To all this, we add the exclusively online teaching methodology, which gives you greater flexibility in self-management of study time and allows you to reconcile your daily responsibilities. A unique opportunity to expand knowledge with a wide variety of multimedia resources and the best specialists in the pharmaceutical sector.

This program is developed over 6 weeks and consists of 1 module

Module 1 The sales process in the Pharmaceutical industry

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Sales Process in the Pharmaceutical Industry completely online. Throughout the 6 months of specialization, they will be able to access all the contents on the program at any time, allowing them to self-manage their study time. 

Module 1. The sales process in the Pharmaceutical industry

1.1. Commercial Department Structure

1.1.1. Hierarchical Structure
1.1.2. Organizational Design
1.1.3. Responsibility of the Sales Department
1.1.4. Talent Management

1.2. Medical Visit

1.2.1. Responsibilities of medical sales representative
1.2.2. Ethics of health visitor
1.2.3. Effective Communication
1.2.4. Product knowledge

1.3. Point-of-sale promotional actions

1.3.1. Objectives of actions
1.3.2. Visual Merchandising
1.3.3. Material management
1.3.4. Impact assessment

1.4. Sales Techniques

1.4.1. Principle of persuasion
1.4.2. Negotiation skills
1.4.3. Scientific update
1.4.4. Handling objections

1.5. Sales communication

1.5.1. Analysis of different channels
1.5.2. Verbal Communication
1.5.3. Non-Verbal Communication
1.5.4. Written Communication

1.6. Loyalty Strategies

1.6.1. Loyalty program
1.6.2. Personalized customer service
1.6.3. Follow-up programs
1.6.4. Therapeutic compliance programs

1.7. Customer tracking

1.7.1. Customer tracking tools
1.7.2. Satisfaction
1.7.3. Communication Techniques
1.7.4. Use of data

1.8. Sales Cycle Analysis

1.8.1. Data interpretation
1.8.2. Cycle analysis
1.8.3. Sales cycle planning
1.8.4. Sales Cycle Management

1.9. Sales performance evaluation

1.9.1. KPI Performance Indicators
1.9.2. Efficiency Analysis
1.9.3. Productivity Assessment
1.9.4. Evaluation of product profitability

1.10. Technological tools for sales

1.10.1. Customer Relationship Management (CRM)
1.10.2. Sales Force Automation
1.10.3. Optimization of routes
1.10.4. eCommerce Platforms

 

TECH adapts to you and that is why it has created a flexible program, with content accessible 24 hours a day, from any electronic device."

Teaching Objectives

Thanks to this Postgraduate certificate, the professional will increase their knowledge and skills to be able to carry out effective sales strategies in the pharmaceutical sector. In this way, they will increase their action in the promotion and marketing of products, their facet as negotiator and advisor in a booming specialized field. For this purpose, you will have at your disposal an excellent expert teaching team that will solve any doubts you may have about the content of this program.

Stand out as a medical visitor and acquire the ethical and effective communication skills that will set you apart in the pharmaceutical field"

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Sales Process in the Pharmaceutical Industry will train students to:

  1. Acquire specialized knowledge in the Pharmaceutical Industry
  2. Deepen your knowledge of the Pharmaceutical Industry
  3. Delve into the latest developments in the Pharmaceutical Industry
  4. Understand the structure and operation of the pharmaceutical industry
  5. Understand the competitive environment of the Pharmaceutical Industry
  6. Understand market research concepts and methodologies
  7. Use market research technologies and tools
  8. Develop sales skills specific to the Pharmaceutical Industry
  9. Understand the sales cycle in the Pharmaceutical Industry
  10. Analyze customer behavior and market needs
  11. Develop leadership skills
  12. Understand the specifics of management in the Pharmaceutical industry
  13. Apply project management techniques
  14. Understand the principles and fundamentals of marketing in the pharmaceutical industry

Postgraduate Certificate in Sales Process in the Pharmaceutical Industry

If you are looking for an opportunity to boost your career in the exciting world of the pharmaceutical industry, TECH Global University's Postgraduate Certificate in Sales Process in the Pharmaceutical Industry is the perfect choice for you. In the Postgraduate Certificate in Sales Process in the Pharmaceutical Industry, you will acquire the knowledge and skills necessary to excel in the field of pharmaceutical sales. You will learn about the most effective strategies and techniques to promote pharmaceutical products, understand the sales process and how to apply it ethically and effectively.

Enroll now and advance professionally

Our program is offered in online mode, which gives you the flexibility to study from anywhere and at any time that suits your routine. At TECH Global University, we understand the importance of the online modality and the benefits it offers to students. Studying online allows you to access the course content from the comfort of your home, without having to travel or worry about rigid schedules. In addition, you will have the support of our highly qualified teaching staff, who will guide you throughout your learning process and resolve all your doubts. At the end of the Postgraduate Certificate, you will be prepared to face the challenges and opportunities that arise in the pharmaceutical industry. You will have the necessary skills to identify customer needs, effectively communicate product benefits and successfully close sales in a highly competitive environment. Don't miss the opportunity to boost your career in the pharmaceutical industry. Enroll in TECH Global University's Postgraduate Certificate in Sales Process in the Pharmaceutical Industry and acquire the skills necessary to become a successful professional in the pharmaceutical sales field.