A comprehensive and 100% online program, exclusive to TECH, with an international perspective backed by our membership in the Business Graduates Association”

Sports Management encompasses multiple functions that go beyond the traditional management of teams and competitions. In such a dynamic and constantly evolving sector, it is essential to adapt quickly to market changes, the growing demands of fans, and technological advancements that directly impact the sports industry. For this reason, this Advanced master’s degree offers advanced tools for managing both human and material resources in the sports field.

With this in mind, TECH has launched the Advanced master’s degree in MBA in Sports Management. Designed by leading figures in the field, the curriculum examines essential aspects such as labor relations in the sports environment, financial management, and the use of cutting-edge technological tools such as big data to support strategic decision-making. In this way, graduates will be able to manage sports organizations from a comprehensive and strategic perspective, covering all the factors that influence success and sustainability.

In addition, TECH ensures accessibility and flexibility through a fully online learning environment, allowing students to combine this university program with other professional and personal commitments. The Relearning methodology, based on the repetition of key concepts, consolidates knowledge, and only a device with an Internet connection—even a mobile phone—is required to access all resources. Graduates will also have access to exclusive Masterclasses delivered by international experts in Sports Management, featuring up-to-date and highly relevant content.

Furthermore, thanks to TECH's membership in the Business Graduates Association (BGA), students will have access to exclusive and up-to-date resources that will strengthen their continuous learning and professional development, as well as discounts on professional events that will facilitate networking with industry experts. Additionally, they will be able to expand their professional network by connecting with specialists from different regions, fostering the exchange of knowledge and new job opportunities.

You will master Sports Management through Masterclasses delivered by the internationally renowned faculty of this university program”

This Advanced master’s degree in  MBA in Sports Management contains the most complete and up-to-date university program on the market. Its most notable features are:

• The development of practical case studies presented by experts in Sport Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Sports Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will define key trends in business management to implement effective strategies in complex environments”

The teaching staff includes professionals from the field of Sports Management who bring their hands-on experience to the program, as well as renowned specialists from leading organizations and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

You will enhance leadership and the management of sports teams, fostering collaborative, high-performance environments"

You will apply the Relearning Methodology to master each subject of the university program in a simple and effective way”

This syllabus will provide executives with a deep understanding of the particularities of the sports sector, recognizing the differences from other economic sectors.

In this way, it will analyze key players at a global level, as well as labor relations and the importance of communication in sports. In addition, professionals will be able to manage sporting events, understanding the stages and steps necessary for their successful execution. The program will also offer a detailed overview of sports jurisdiction and will strengthen leadership skills, preparing graduates to effectively manage teams within sports organizations.

You will lead with clear strategies to optimize the management of sports clubs, federations, and organizations” 

Module 1. Leadership, Ethics, and Social Responsibility in Companies

1.1. Globalization and Governance

1.1.1. Globalization and Trends: Market Internationalization
1.1.2. Economic Environment and Corporate Governance
1.1.3. Accountability

1.2. Leadership

1.2.1. Intercultural Environment
1.2.2. Leadership and Business Management
1.2.3. Management Roles and Responsibilities

1.3. Cross-Cultural Management

1.3.1. Cultural Dimension of International Management
1.3.2. Globalization in Business Management
1.3.3. Inter-Cultural Leadership

1.4. Management and Leadership

1.4.1. Integrating Functional Strategies into Global Business Strategies
1.4.2. Management Policy and Processes
1.4.3. Society and Enterprise

1.5. Business Ethics

1.5.1. Ethics and Integrity
1.5.2. Ethical Behavior in Companies
1.5.3. Deontology, Codes of Ethics and Codes of Conduct
1.5.4. Fraud and Corruption Prevention
1.5.5. Responsible Finance and Investment

1.6. Sustainability

1.6.1. Business and Sustainable Development
1.6.2. Social, Environmental, and Economic Impact
1.6.3. The 2030 Agenda and the SDGs

1.7. Corporate Social Responsibility

1.7.1. Corporate Social Responsibility
1.7.2. Roles and Responsibilities
1.7.3. Implementing Corporate Social Responsibility

1.8. Responsible Management Systems and Tools

1.8.1. Social Responsibility Management Systems
1.8.2. Integration Systems
1.8.3. Quality Management Systems, the Environment and Occupational Health and Safety
1.8.4. Audits

1.9. Multinationals and Human Rights

1.9.1. Globalization, Human Rights and Multinational Companies
1.9.2. Multinational Companies and International Law
1.9.3. Specific Legal Instruments

1.10. Legal Environment and Corporate Governance

1.10.1. International Rules on Importation and Exportation
1.10.2. Intellectual and Industrial Property
1.10.3. International Labor Law

Module 2. Strategic Management and Executive Management

2.1. Organizational Analysis and Design

2.1.1. Organizational Culture
2.1.2. Organizational Analysis
2.1.3. Designing the Organizational Structure

2.2. Corporate Strategy

2.2.1. Corporate-Level Strategy
2.2.2. Types of Corporate-Level Strategies
2.2.3. Determining the Corporate Strategy
2.2.4. Corporate Strategy and Reputational Image

2.3. Strategic Planning and Strategy Formulation

2.3.1. Strategic Thinking
2.3.2. Strategic Planning and Formulation
2.3.3. Sustainability and Corporate Strategy

2.4. Implementation of Corporate Strategies

2.4.1. Driving Corporate Strategy
2.4.2. Pacing Corporate Strategy
2.4.3. Framing Corporate Strategy

2.5. New Business Development and Business Consolidation

2.5.1. Developing New Businesses
2.5.2. Growing and Consolidating Companies

2.6. Planning and Strategy

2.6.1. The Relevance of Strategic Direction in the Management Control Process
2.6.2. Analysis of the Environment and the Organization
2.6.3. Lean Management

2.7. Strategy Models and Patterns

2.7.1. Wealth, Value, and Return on Investments
2.7.2. Corporate Strategy: Methods
2.7.3. Growing and Consolidating the Corporate Strategy

2.8. Competitive Strategy

2.8.1. Market Analysis
2.8.2. Sustainable Competitive Advantage
2.8.3. Return on Investment

2.9. Strategic Management

2.9.1. Strategic Mission, Vision, and Values
2.9.2. The Balanced Scorecard
2.9.3. Analyzing, Monitoring, and Evaluating the Corporate Strategy
2.9.4. Strategic Management and Reporting

2.10. Strategy Implementation

2.10.1. Implementing the Strategy: Objectives, Actions, and Impacts
2.10.2. Supervision and Strategic Alignment
2.10.3. Continuous Improvement Approach

2.11. Strategy Execution

2.11.1. Indicator Systems and Process Approach
2.11.2. Strategic Map
2.11.3. Differentiation and Alignment

2.12. Strategic Communication

2.12.1. Interpersonal Communication
2.12.2. Communication Skills and Influence
2.12.3. Internal Communication and Comprehensive Communication Plan
2.12.4. Barriers to Business Communication

Module 3. People and Talent Management

3.1. Organizational Behavior

3.1.1. Organizational Theory
3.1.2. Key Factors for Change in Organizations
3.1.3. Corporate Strategies, Types, and Knowledge Management
3.1.4. Organizational Culture
3.1.5. Behavior and Organizational Changes
3.1.6. People in Organizations
3.1.7. Strategic Thinking and Systems
3.1.8. Planning and Management of Human Resources Department 
3.1.9. Strategic Organizational Design
3.1.10    Financial and Accounting Basis for HR 

3.2. People in Organizations

3.2.1. Quality of Work Life and Psychological Well-Being
3.2.2. Work Teams and Meeting Management
3.2.3. Coaching and Team Management
3.2.4. Managing Equality and Diversity

3.3. Strategic People Management

3.3.1. Job Design, Recruitment, and Selection
3.3.2. Human Resources Strategic Plan: Design and Implementation
3.3.3. Job Analysis: Design and Selection of People
3.3.4. Training and Professional Development

3.4. Job Analysis
3.5. Selection, Group Dynamics, and Human Resources Recruitment 
3.6. Human Resources Management by Competencies
3.7. Performance Evaluation and Performance Management
3.8. Management of Training
3.9. Talent Management
3.10. Innovation in Talent and People Management
3.11. Motivation
3.12. Employer Branding
3.13. Developing High-Performance Teams
3.14. Management and Leadership Development

3.14.1. Management Skills: 21st Century Skills and Abilities
3.14.2. Non-Managerial Skills
3.14.3. Map of Skills and Abilities
3.14.4. Leadership and People Management

3.15. Time Management

3.15.1. Planning, Organization and Control
3.15.2. The Methodology of Time Management
3.15.3. Action Plans
3.15.4. Tools for Efficient Time Management

3.16. Change Management

3.16.1. Performance Analysis
3.16.2. Strategic Approach
3.16.3. Change Management: Key Factors, Process Design and Management
3.16.4. Continuous Improvement Approach

3.17. Negotiation and Conflict Management

3.17.1. Negotiation Objectives: Differentiating Elements
3.17.2. Effective Negotiation Techniques
3.17.3. Conflicts: Factors and Types
3.17.4. Efficient Conflict Management: Negotiation and Communication
3.17.5. Interpersonal Communication
3.17.6. Effective Negotiation Techniques
3.17.7. Interpersonal Conflicts
3.17.8. Intercultural Negotiation

3.18. Executive Communication

3.18.1. Performance Analysis
3.18.2. Leading Change. Resistance to Change
3.18.3. Managing Change Processes
3.18.4. Managing Multicultural Teams

3.19. Human Resources Management and Occupational Risk Prevention Teams

3.19.1. Human Resources Management
3.19.2. Team Management
3.19.3. Occupational Risk Prevention Plan

3.20. Productivity, Attraction, Retention and Activation of Talent

3.20.1. Productivity
3.20.2. Levers for Productivity
3.20.3. Talent Attraction, Retention and Attraction Levers

3.21. Monetary Compensation vs. Non-Cash

3.21.1. Wage Band Models
3.21.2. Non-Cash Compensation Models
3.21.3. Monetary Compensation vs. Non-Cash

3.22. Team Management and People Performance

3.22.1. Multicultural and Multidisciplinary Environment
3.22.2. Team and People Management
3.22.3. Coaching and People Performance
3.22.4. Executive Meetings: Planning and Time Management

3.23. Knowledge and Talent Management

3.23.1. Identifying Knowledge and Talent in Organizations
3.23.2. Corporate Knowledge and Talent Management Models
3.23.3. Creativity and Innovation

3.24. Transforming Human Resources in the Digital Era

3.24.1. New Forms of Organization and New Work Methodologies
3.24.2. Digital Skills and Professional Brand
3.24.3. HR and Data Analysis
3.24.4. Managing People in the Digital Age

Module 4. Economic and Financial Management

4.1. Economic Environment

4.1.1. Organizational Theory
4.1.2. Key Factors for Change in Organizations
4.1.3. Corporate Strategies, Types, and Knowledge Management

4.2. Company Financing

4.2.1. Sources of Financing
4.2.2. Types of Financing Costs

4.2.2.1. Equity Cost of Capital
4.2.2.2. Cost of Debt
4.2.2.3. The Weighted Average Cost of Capital (WACC) in the Valuation of Investment Projects

4.3. Executive Accounting

4.3.1. International Accounting Framework
4.3.2. Introduction to the Accounting Cycle
4.3.3. Company Financial Statements

4.4. Management Accounting to Cost Accounting

4.4.1. Elements of Cost Calculation
4.4.2. Stock in General Accounting and Cost Accounting
4.4.3. Expense in General Accounting and Cost Accounting
4.4.4. Costs Classification

4.5. Information Systems and Business Intelligence

4.5.1. Fundamentals and Classification
4.5.2. Cost Allocation Phases and Methods
4.5.3. Choice of Cost Center and Impact

4.6. Budget and Management Control

4.6.1. Budgetary Planning
4.6.2. Management Control: Design and Objectives
4.6.3. Supervision and Reporting

4.7. Treasury Management

4.7.1. Accounting Working Capital and Necessary Working Capital
4.7.2. Calculation of Operating Cash Requirements
4.7.3. Credit Management
4.7.4. Management of Funds, Wealth and Family Offices

4.8. Corporate Tax Liability

4.8.1. Corporate Tax Responsibility
4.8.2. Tax Procedure: An Approach to a Country Case Study

4.9. Corporate Control Systems

4.9.1. Types of Control
4.9.2. Regulatory Compliance
4.9.3. Internal Auditing
4.9.4. External Auditing

4.10. Financial Management

4.10.1. Introduction to Financial Management
4.10.2. Financial Management and Corporate Strategy
4.10.3. Chief Financial Officer (CFO):  Executive Competencies

4.11. Financial Planning

4.11.1. Business Models and Financing Needs
4.11.2. Financial Analysis Tools
4.11.3. Short-Term Financial Planning
4.11.4. Long-Term Financial Planning

4.12. Corporate Financial Strategy

4.12.1. Corporate Financial Investments
4.12.2. Strategic Growth: Types

4.13. Macroeconomic Context

4.13.1. Macroeconomic Analysis
4.13.2. Economic Indicators
4.13.3. Economic Cycle

4.14. Strategic Financing

4.14.1. Banking Business: Current Environment
4.14.2. Risk Analysis and Management

4.15. Money and Capital Markets

4.15.1. Fixed Income Market
4.15.2. Variable Income Market
4.15.3. Company Valuation

4.16. Financial Analysis and Planning

4.16.1. Analysis of the Balance Sheet
4.16.2. Income Statement Analysis
4.16.3. Profitability Analysis

4.17. Analyzing and Solving Cases/Problems

4.17.1. Problem Solving Methodology
4.17.2. Case Method

Module 5. Operations and Logistics Management

5.1. Operations Direction and Management

5.1.1. Define the Operations Strategy
5.1.2. Supply Chain Planning and Control
5.1.3. Indicator Systems

5.2. Industrial Organization and Logistics

5.2.1. Industrial Organization Department
5.2.2. Internal Logistics Department
5.2.3. External Logistics Department

5.3. Structure and Types of Production (MTS, MTO, ATO, ETO etc.)

5.3.1. Production Systems and Strategies
5.3.2. Inventory Management System
5.3.3. Production Indicators

5.4. Structure and Types of Procurement

5.4.1. Function of Procurement
5.4.2. Procurement Management
5.4.3. The Buying Decision Process

5.5. Economic Control of Purchasing

5.5.1. Advanced Warehouse Design
5.5.2. Picking and Sorting
5.5.3. Material Flow Control

5.6. Warehouse Operations Control

5.6.1. Warehouse Operations
5.6.2. Inventory Control and Location Systems
5.6.3. Stock Management Techniques

5.7. Purchasing Management

5.7.1. Stock Management
5.7.2. Warehouse Management
5.7.3. Purchasing and Procurement Management

5.8. Typologies of the Supply Chain (SCM)

5.8.1. Supply Chain
5.8.2. Benefits of Supply Chain Management
5.8.3. Logistical Management in the Supply Chain

5.9. Supply Chain Management

5.9.1. Costs and Efficiency of the Operations Chain
5.9.2. Change in Demand Patterns
5.9.3. Change in Operations Strategy

5.10. Interactions Between the SCM and All Other Departments

5.10.1. Areas to Consider in the Interaction
5.10.2. SCM Interrelations
5.10.3. Integration Problems in the SCM

5.11. Logistics Costs

5.11.1. Costs to Consider According to Each Area
5.11.2. Problems with Logistics Costs
5.11.3. Optimizing Logistic Costs

5.12. Profitability and Efficiency of Logistics Chains: KPIs

5.12.1. Profitability and Efficiency of Mediations
5.12.2. General Indicators of Logistic Chains
5.12.3. Specific Indicators

5.13. Logistical Processes

5.13.1. Organization and Management by Processes
5.13.2. Procurement, Production, Distribution
5.13.3. Quality, Quality Costs and Tools
5.13.4. After-Sales Service

5.14. Transportation Logistics and Customer Distribution

5.14.1. Demand Analysis and Forecasting
5.14.2. Sales Forecasting and Planning
5.14.3. Collaborative Planning, Forecasting, and Replacement

5.15. Logistics and Customers

5.15.1. Demand Analysis and Forecasting
5.15.2. Sales Forecasting and Planning
5.15.3. Collaborative Planning Forecasting and Replacement

5.16. International Logistics

5.16.1. Customs, Export and Import Processes
5.16.2. Methods and Means of International Payment
5.16.3. International Logistics Platforms

5.17. Outsourcing of Operations

5.17.1. Customs, Export and Import Processes
5.17.2. Methods and Means of International Payment
5.17.3. International Logistics Platforms

5.18. Competitiveness in Operations

5.18.1. Innovation in Operations as a Competitive Advantage in the Company
5.18.2. Emerging Technologies and Sciences
5.18.3. Information Systems in Operations

5.19. Quality Management

5.19.1. Total Quality
5.19.2. ISO 9001:15 Quality Management System
5.19.3. Integrated Management System
5.19.4. Excellence in Management: EFQM Model
5.19.5. Quality Tools

Module 6. Information Systems Management

6.1. Technological Environment

6.1.1. Business Information Systems
6.1.2. Strategic Decisions
6.1.3. The Role of the CIO

6.2. Information Systems in Companies

6.2.1. The Evolution of the IT Model
6.2.2. Organization and IT Department
6.2.3. Information Technology and Economic Environment

6.3. Corporate Strategy and Technology Strategy

6.3.1. Creating Value for Customers and Shareholders
6.3.2. Strategic IS/IT Decisions
6.3.3. Corporate Strategy vs. Technology and Digital Strategy

6.4. Information Systems Management

6.4.1. Company and Industry Sector Analysis
6.4.2. Online Business Models
6.4.3. The Value of IT in a Company

6.5. Information Technology Strategic Planning

6.5.1. The Process of Strategic Planning
6.5.2. Formulating the IS Strategy
6.5.3. Strategy Implementation Plan

6.6. Information Systems for Decision-Making

6.6.1. Business Intelligence
6.6.2. Data Warehouse
6.6.3. Balanced Scorecard (BSC)

6.7. Information Systems and Business Intelligence

6.7.1. CRM and Business Intelligence
6.7.2. Business Intelligence Project Management
6.7.3. Business Intelligence Architecture

6.8. Corporate Business Intelligence

6.8.1. The World of Data
6.8.2. Relevant Concepts
6.8.3. Main Characteristics
6.8.4. Solutions in Today’s Market
6.8.5. Overall Architecture of a BI Solution
6.8.6. Cybersecurity in BI and Data Science

6.9. New Business Concept

6.9.1. Why BI
6.9.2. Obtaining Information
6.9.3. BI in the Different Departments of the Company
6.9.4. Reasons to Invest in BI

6.10. BI Tools and Solutions

6.10.1. Choosing the Best Tool
6.10.2. Microsoft Power BI, MicroStrategy and Tableau
6.10.3. SAP BI, SAS BI and Qlikview
6.10.4. Prometheus

6.11. BI Project Planning and Management

6.11.1. First Steps to Define a BI Project
6.11.2. BI Solution for Your Company
6.11.3. Requirements and Objectives

6.12. Corporate Management Applications

6.12.1. Technology-Based Business Models
6.12.2. Innovation Abilities
6.12.3. Redesigning the Value Chain Processes

6.13. Digital Transformation

6.13.1. E-Commerce Strategic Plan
6.13.2. Logistics Management and Customer Service in E-Commerce
6.13.3. E-Commerce as an Opportunity for Internationalization

6.14. Technology and Trends

6.14.1. Social Media Strategies
6.14.2. Optimizing Service Channels and Customer Support
6.14.3. Digital Regulation

6.15. IT Outsourcing

6.15.1. Mobile E-Commerce
6.15.2. Design and Usability
6.15.3. E-Commerce Operations

Module 7. Commercial Management, Strategic Marketing and Corporate Communications

7.1. Commercial Management

7.1.1. Macro Concept of Innovation
7.1.2. Types of Innovation
7.1.3. Continuous and Discontinuous Innovation
7.1.4. Training and Innovation

7.2. Marketing

7.2.1. Innovation and Corporate Strategy
7.2.2. Global Innovation Project: Design and Management
7.2.3. Innovation Workshops

7.3. Strategic Marketing Management

7.3.1. The Lean Startup Methodology
7.3.2. Innovative Business Initiative: Stages
7.3.3. Financing Arrangements
7.3.4. Model Tools: Empathy Map, Canvas Model, and Metrics
7.3.5. Growth and Loyalty

7.4. Digital Marketing and E-Commerce
7.5. Managing Digital Business
7.6. Digital Marketing to Reinforce a Brand
7.7. Digital Marketing Strategy

7.7.1. Innovation Opportunities
7.7.2. Feasibility Study and Proposal Specification
7.7.3. Project Definition and Design
7.7.4. Project Execution
7.7.5. Project Closure

7.8. Digital Marketing to Attract and Retain Customers
7.9. Managing Digital Campaigns
7.10. Online Marketing Plan
7.11. Blended Marketing
7.12. Sales and Communication Strategy
7.13. Corporate Communication in Human Resources 
7.14. Corporate Communication Strategy
7.15. Communication and Digital Reputation

7.15.1. Crisis Management and Online Corporate Reputation
7.15.2. Online Reputation Report
7.15.3. Netiquette and Good Practices on Social Media
7.15.4. Branding and Networking 2.0

Module 8. Market Research, Advertising and Commercial Management

8.1. Market Research (Commercial Management)

8.1.1. Sales Management
8.1.2. Commercial Strategy
8.1.3. Sales and Negotiation Techniques
8.1.4. Management of Sales Teams

8.2. Quantitative Research Methods and Techniques

8.2.1. Variables and Measurement Scales
8.2.2. Information Sources
8.2.3. Sampling Techniques
8.2.4. The Treatment and Analysis of Data

8.3. Qualitative Research Methods and Techniques

8.3.1. Direct Techniques: Focus Group
8.3.2. Anthropological Techniques
8.3.3. Indirect Techniques
8.3.4. The Two Face Mirror and the Delphi Method

8.4. Market Segmentation

8.4.1. Market Segmentation Concept
8.4.2. Utility and Segmentation Requirements
8.4.3. Market Typologies
8.4.4. Concept and Analysis of the Demand
8.4.5. Segmentation and Criteria
8.4.6. Defining the Target Audience

8.5. Research Project Management

8.5.1. Information Analysis Tools
8.5.2. Developing an Expectation Management Plan
8.5.3. Assessing the Feasibility of Projects

8.6. International Market Research

8.6.1. Introduction to International Market Research
8.6.2. International Market Research Process
8.6.3. The Importance of Secondary Sources in International Research

8.7. Feasibility Studies

8.7.1. Obtaining Information on Purchasing Behavior and Motives
8.7.2. Analysis and Evaluation of the Competitive Offer
8.7.3. Market Structure and Potential
8.7.4. Purchase Intention
8.7.5. Feasibility Results

8.8. Advertising

8.8.1. Marketing and the Impact on the Company
8.8.2. Basic Marketing Variables
8.8.3. Marketing Plan

8.9. Developing the Marketing Plan

8.9.1. Analysis and Diagnosis
8.9.2. Strategic Decisions
8.9.3. Operational Decisions

8.10. Promotion and Merchandising Strategies

8.10.1. Advertising Management
8.10.2. Communication and Media Plan
8.10.3. Merchandising as a Marketing Technique
8.10.4. Visual Merchandising

8.11. Media Planning

8.11.1. Sources of Innovation
8.11.2. Current Trends in Marketing
8.11.3. Marketing Tools
8.11.4. Marketing Strategy and Communication with Customers

8.12. Fundamentals of Commercial Management

8.12.1. Internal and External Analysis. SWOT Analysis
8.12.2. Sector and Competitive Analysis
8.12.3. The Canvas Model

8.13. Commercial Negotiation
8.14. Decision-Making in Commercial Management
8.15. Sales Network Management
8.16. Implementing the Commercial Function
8.17. Key Account Management
8.18. Financial and Budgetary Management

Module 9. Innovation and Project Management

9.1. Innovation

9.1.1. Macro Concept of Innovation
9.1.2. Types of Innovation
9.1.3. Continuous and Discontinuous Innovation
9.1.4. Training and Innovation

9.2. Innovation Strategy

9.2.1. Innovation and Corporate Strategy
9.2.2. Global Innovation Project: Design and Management
9.2.3. Innovation Workshops

9.3. Creation of a Startup

9.3.1. From the Idea to the Business Model
9.3.2. Partners
9.3.3. Legal Considerations
9.3.4. Organization and Culture
9.3.5. Venture Capital and Entrepreneurial Management

9.4. Business Model Design and Validation

9.4.1. The Lean Start-Up Methodology
9.4.2. Innovative Business Initiative: Stages
9.4.3. Financing Arrangements
9.4.4. Model Tools: Empathy Map, Canvas Model, and Metrics
9.4.5. Growth and Loyalty

9.5. Project Management

9.5.1. Innovation Opportunities
9.5.2. Feasibility Study and Proposal Specification
9.5.3. Project Definition and Design
9.5.4. Project Execution
9.5.5. Project Closure

9.6. Project Change Management: Training Management
9.7. Project Communication Management
9.8. Traditional and Innovative Methodologies
9.9. Project Management for Startups
9.10. Project Risk Management Planning

Module 10. Executive Management

10.1. General Management

10.1.1. The Concept of General Management
10.1.2. The General Manager’s Action
10.1.3. The Chief Executive Officer and Their Functions
10.1.4. Transforming the Work of Management

10.2. Executive Management

10.2.1. Integrating Functional Strategies into Global Business Strategies
10.2.2. Executive Management and Process Development
10.2.3. Management Policy and Processes
10.2.4. Society and Enterprise
10.2.5. Knowledge Management

10.3. People in Organizations

10.3.1. Quality of Work Life and Psychological Well-Being
10.3.2. Work Teams and Meeting Management
10.3.3. Coaching and Team Management
10.3.4. Managing Equality and Diversity

10.4. Public Speaking and Spokesperson Education

10.4.1. Interpersonal Communication
10.4.2. Communication Skills and Influence
10.4.3. Communication Barriers

10.5. Personal and Organizational Communication

10.5.1. Communication and Objectives
10.5.2. Applying Communication Skills
10.5.3. Communication in Organizations
10.5.4. Personal and Organizational Communication Tools
10.5.5. Development of a Corporate Communication Plan
10.5.6. Communication Department within the Organization
10.5.7. Advantages of Internal Communication
10.5.8. External Communication Strategies
10.5.9. Corporate Communication 2.0
10.5.10. Crisis Communication Management

10.6. Management and Leadership Development

10.6.1. Concept of Management Development
10.6.2. Concept of Leadership
10.6.3. Leadership Theories
10.6.4. Leadership Styles
10.6.5. Intelligence in Leadership
10.6.6. The Challenges of Today’s Leader

10.7. Leadership 2.0

10.7.1. Leadership and Leadership Styles
10.7.2. Motivation
10.7.3. Emotional Intelligence
10.7.4. Skills and Abilities of the Leader 2.0
10.7.5. Efficient Meetings

10.8. Analyzing and Solving Cases/Problems

10.8.1. Problem Solving Methodology
10.8.2. Case Method
10.8.3. Positioning and Decision Making

10.9. Negotiation and Conflict Resolution

10.9.1. Effective Negotiation Techniques
10.9.2. Interpersonal Conflicts
10.9.3. Intercultural Negotiation

10.10. Time Management

10.10.1. Planning, Organization and Control
10.10.2. The Methodology of Time Management
10.10.3. Action Plans
10.10.4. Tools for Efficient Time Management

Module 11. Introduction to Sports Law and Management

11.1. The Sports Environment

11.1.1. Historical Background of Sports Law

11.2. Sports Contracts: Structure of Sports Contractual Framework
11.3. Sports Intermediation

Module 12. Organizational Structure of International Sports

12.1. Federations
12.2. International Sports Organization
12.3. Conflict Resolution Formulas at the International Level

Module 13. Strategic Planning in Sports Organizations

13.1. Introduction to Strategic Planning and Analysis in Professional Sport
13.2. Sale and Purchase of Sports Entities
13.3. Football Club Management
13.4. Structure and Sports Planning
13.5. Business Development and Operation of Stadiums
13.6. Brand Development and Commercial Rights
13.7. TV Rights
13.8. Internationalization of Sports Entities
13.9. Holding Companies and Investment Funds
13.10. Practical Business Models

Module 14. Financial Management and Tax Aspects in Sports

14.1. Introduction to Sports Finance
14.2. Interpretation of Financial Reports
14.3. Budget Production and Control. Income Sources and Regulation
14.4. Valuation of Investment Projects. Elaboration and Possible Structure of a Feasibility Plan

Module 15. Marketing and Communication in Sports

15.1. Introduction to Sports Marketing
15.2. Marketing Plan
15.3. Branding and Brand Development
15.4. Sports Sponsorship
15.5. Ambush Marketing
15.6. Communication in Sport
15.7. Digital Marketing and Sports
15.8. Specialization in Women Sports
15.9. Sports Marketing and Other Areas
15.10. Trends in Sports Marketing

Module 16. Organization of Sports Events

16.1. Introduction to Sports Events
16.2. Origin and History of Sports Events
16.3. Management of Sports Events
16.4. Planning as a Success Factor
16.5. General Plan of the Sports Event
16.6. Forms of Income
16.7. Sponsorships
16.8. Communication
16.9. Sports Tourism and Local Promotion
16.10. Success Stories of Sports Events

Module 17. New Trends in Sports: Big Data & E-Sports

17.1. Introduction to the Use of Big Data in Sports. Connections and Current Scenarios
17.2. Data Analysis Methodology. Phases and Strategies
17.3. Open Data Providers and Sources
17.4. Payment Data Providers and Sources
17.5. Reports and Infographics: Vital Importance of the Sample
17.6. Data Processing Tools
17.7. Communication Applied to Big Data. Striving for Excellence in Material and Presentation
17.8. E-Sports Management

Module 18. Leadership and People Management in Sports

18.1. Leadership Styles
18.2. Managerial Skills
18.3. Entrepreneurship
18.4. Human Resources and Talent Management 
18.5. Team Management
18.6. Coaching Applied in Sports
18.7. Negotiation
18.8. Conflict Resolution
18.9. Communication Skills
18.10. Pressure Management

You will strengthen your ability to lead projects, attract talent, and maximize operational efficiency, thanks to the extensive multimedia resource library of this Advanced master’s degree MBA”