With this Postgraduate Certificate you will delve into the competency maps to contribute to the maintenance and updating of your personal brand"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class center for intensive managerial skills education.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that balances the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system. 

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives prepared each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent.

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea.

TECH students represent more than 200 different nationalities.  

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (postgraduate learning methodology with the best international valuation) with the Case Study. Tradition and vanguard in a difficult balance, and in the context of the most demanding educational itinerary. 

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH, you will have access to the most rigorous and up-to-date case analyses in academia” 

The Postgraduate Certificate in Brand Building and Personal Branding consists of a high quality module designed by a teaching team with extensive experience in the field of Corporate Communication. This Postgraduate certificate offers a complete and updated vision of the fundamental concepts of Brand Building and Personal Branding, as well as the latest trends and techniques to create and manage them effectively. In addition, it is available in a 100% online format, which offers great flexibility to the student to organize the academic resources according to their needs. Thanks to the Relearning pedagogical methodology, the professional will receive personalized training adapted to his or her learning pace, with the constant support of experts in the field.

Enjoy an academic program developed by leading specialists in the area, which will allow you to obtain the latest knowledge in relation to the Corporate Reputation of the Personal Brand"

Syllabus

The Postgraduate certificate in Brand Building and Personal Branding of TECH Global University focuses on providing the student with intensive training to improve decision making in the field of Corporate Communication. Its content is designed to develop managerial competencies in uncertain environments and has a curriculum of 150 hours of instruction that includes numerous case studies.

The objective of the program is to enable  students to understand Branding from a strategic, innovative and international perspective, focused on professional improvement and excellence in business management. The innovative content of the program is based on the latest trends and is supported by the best educational methodology and an exceptional faculty.

The syllabus of the Postgraduate certificate in Brand Building and Personal Branding focuses on topics such as Digital Identity and Netiquette, online positioning, leadership and team management, solid corporate reputation and personal brand monetization, among other topics. students analyze these topics studies individually and in teams, allowing them to immerse themselves in real business situations.

It provides solid training in personal branding techniques and allows students to acquire skills to solve critical situations creatively and efficiently. The program is delivered in a 100% online format and uses the Relearning methodology to offer students flexibility in organizing academic resources in a personalized way.

This Postgraduate certificate is developed over a period of 6 weeks and into 1 module:

Module 1.  Personal Brand Construction. Personal Branding, Digital Identity and Corporate Reputation

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Brand Building and Personal Branding completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Personal Brand Construction. Personal Branding, Digital Identity and Corporate Reputation

1.1. Personal Branding

1.1.1. Personal Branding Key Aspects
1.1.2. Benefits of managing a Personal Brand
1.1.3. Personal Branding in the market

1.2. Personal branding journey

1.2.1. Self-awareness phase
1.2.2. Purpose phase
1.2.3. Positioning and visibility phase
1.2.4. Result phase: keys to be the chosen option

1.3. Digital Identity and Netiquette

1.3.1. Digital Identity
1.3.2. Netiquette and its impact on personal branding
1.3.3. Application of Netiquette in the different platforms

1.4. Positioning in the network

1.4.1. How to know, control and manage online reputation
1.4.2. The importance of personal branding in the digital era
1.4.3. Keyword research for personal branding

1.5. Key skills for building a personal brand

1.5.1. Effective Communication
1.5.2. Leadership and Team Management
1.5.3. Critical thinking and problem solving

1.6. Corporate reputation of the personal brand

1.6.1. Strong corporate reputation
1.6.2. Online reputation management
1.6.3. Corporate reputation and ethics

1.7. Monetization of the personal brand

1.7.1. Niche market research
1.7.2. Business model and diversification of income sources
1.7.3. Development of proposals and terms and conditions

1.8. Innovation in personal branding

1.8.1. Identification of new opportunities and trends
1.8.2. Experimentation with new forms and approaches
1.8.3. Design thinking applied to personal branding

1.9. Prevention and management of offline and online crisis for personal brands

1.9.1. Strengthening the personal brand for crisis prevention
1.9.2. Offline and online reputation crisis management and online
1.9.3. Implementation of post-crisis measures after the crisis

1.10. Maintaining and updating the personal brand

1.10.1. The continuous improvement plan
1.10.2. Competency map
1.10.3. Review of the action pla

TECH allows you to customize your learning process by offering you a wide range of learning resources in multiple formats, both text and multimedia"