With this 100% online professional master’s degree you will become a successful cultural manager”

In recent decades, culture has been able to adapt to the irruption of new technologies. In this way, strictly digital events coexist with hybrid events and those that still maintain the face-to-face events. Continuing to maintain the connection between different artistic manifestations, digitization and new generations is a real challenge for a field accustomed to creativity, innovation and transformation.

In this scenario, the role of the cultural manager maintains great relevance given its ability not only to be able to successfully develop any event, but also to be able to combine conservation and cultural traditions with disruptive projects. A balance that requires highly qualified profiles with knowledge that goes beyond culture. This is why TECH has designed this professional master’s degree in Cultural Management, which offers students the essential learning to be able to properly and professionally manage any action in this field.

A program where, throughout 12 months, the graduates will delve into the key concepts on the management of museums, galleries and exhibitions, heritage conservation and cultural documentation. In addition, during the course of this program they will delve into the management of different events, the great opportunity offered by tourism, as well as the current technologies used in marketing strategies. To this end, you will have access to multimedia didactic material based on video, summaries, videos in detail, specialized readings or case studies prepared by a teaching team specialized in Cultural Management.

The professional is, therefore, before an excellent opportunity to acquire a university level education through a 100% online format and which can be accessed easily, whenever and wherever you wish. All that is required is a computer, cell phone or tablet with internet connection to view the syllabus hosted on the Virtual Campus. 

Make your projects stand out in the cultural field thanks to the Marketing knowledge offered by this university program”

This professional master’s degree in Cultural Management contains the most complete and up-to-date program on the market. The most important features include:

• Development of case studies presented by experts in Cultural Management
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable electronic device with an Internet connection

The multimedia resource library is available 24 hours a day. Access it easily from your computer with internet connection"

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professionals must try to solve the different professional practice situations that are presented throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Delve into the different sources of public and private financing for museum management"

Access a university degree that will open doors in the field of Cultural Management. Enroll now"

TECH has created this professional master’s degree in Cultural Management with the main objective of offering students the necessary learning to succeed in this field. Thus, at the end of the 1,500 teaching hours, students will be able to apply the latest information technologies in the dissemination of cultural events, make programs according to the target audience or establish different strategies for the dissemination of culture. The multimedia resources to which you will have access 24 hours a day will favor the acquisition of this knowledge.

TECH adapts to you and for this reason, has created this degree where no in-person attendance, or classes with fixed schedules is required”

General Objectives

• Understand the characteristics of cultural management in relation to the tourism sector
• Manage cultural heritage in different tourist areas in accordance with the principles of sustainability
• Identify and manage existing plans to protect Fine Arts collections
• Analyze the characteristics of the demand for cultural tourism in each tourism area
• Knowing the management of cultural heritage in the different areas
• Manage sources, plan projects, and organize different methods to solve problems
• Demonstrate procedures to promote cultural ideas
• Understand the importance and organization of hybrid events
• Delve into the current trends in event organization

Specific Objectives

Module 1. Cultural Heritage Conservation

• Know the different methodologies for the diagnosis of the state of conservation of cultural assets
• Understand the methods of analysis and study of materials and techniques
• Criteria for intervention in restoration and conservation

Module 2. Management of Museums, Art Galleries and Exhibitions

• Know the role of the museum in the information society
• Discover trends in international collecting
• Acquire the basis for didactic museography in art museums

Module 3. Cultural Documentation: Cataloging and Research

• Identify the information management processes
• Know the different platforms for the dissemination of existing collections and projects
• Learn about mediation and participatory experiences

Module 4. Cultural Management of Music and Dance

• Know how to obtain sources of financing
• Master the public and private spheres in relation to prices
• Be able of choosing between saturated niches vs. abandoned niches

Module 5. Cultural Tourism Management

• Identify the challenges of space management
• Master the strategies for cultural and tourism development of the local heritage
• Cultural events planning and management in a world heritage city

Module 6. Marketing in Cultural Market

• Know the culture in the digital world
• Establish research as a central marketing tool
• Discover the cultural products with the greatest power in the market

Module 7. Production and Direction in Cultural Management

• Enhance cultural development in third-sector organizations
• Know disseminate the cultural heritage
• Create and manage projects

Module 8. Technology and Design for Cultural Promotion

• Learn within the context of culture the basic concepts, principles and theories of cultural communication and industries
• Understand and interpret reality based on cultural skills and procedures
• Learn to design and produce campaigns or products related to culture

Module 9. Design of Cultural Events

• Know how to define the target audience
• Putting experiential marketing into practice
• Choose the right venue for your event

Module 10. Planning of Cultural Events

• Organize a Cultural Program
• Know the requirements of an evacuation plan and the security measures to be taken at an event
• Plan the access to venues
  
  

At the end of the 12 months of this professional master’s degree you will be able to successfully design from start to finish any cultural event”