Studies in industrial marketing and communications will help you to be more competitive in your daily practice, gaining access to relevant positions in the sector” 

Industrial markets are becoming increasingly complex and competitive. They operate in globalized environments where differentiation is difficult, with increasingly well-informed and demanding customers, with reduced product and service life cycles, and with constant innovation processes. Therefore, companies in the sector must seek differentiation through other tools, thanks to which they are able to achieve customer loyalty and, therefore, move in an environment of permanent growth. That is why the Postgraduate diploma in Communication and Marketing in Electronic Systems Engineering is increasingly demanded by electronic engineers. 

TECH has devised this Postgraduate diploma in order to solve an academic need of professionals in the sector, who demand specific programs on Communication and Marketing in Electronic Systems Engineering with which to gain a position in a highly competitive market. For this purpose, it has selected the best faculty of the moment, who have created this very complete program, in which specialized knowledge is developed on the creation of communication networks, a key element for the transfer of data between all the elements of an industrial production system, and which is the basis of what is known as Industry 4.0. Furthermore, the program covers Marketing, as a great instrument of value creation for the industrial company, besides being a key element for its competitiveness in the current environment. 

A 100% online Postgraduate diploma that will allow students to distribute their study time, not being conditioned by fixed schedules or the need to move to another physical location, being able to access all the contents at any time of the day, and therefore able to balance their work and personal life with their academic life. These are the features needed by 21st century students, who combine the improvement of their academic qualification with their professional facet. 

Marketing is an indispensable part of any industry, so higher qualification in this field will be indispensable for electronic engineers” 

This Postgraduate diploma in Communication and Marketing in Electronic Systems Engineering contains the most complete and up-to-date program on the market. The most important features include: 

• Case studies presented by experts in Electronics Engineering 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Special emphasis on innovative methodologies in Electronic Systems Engineering 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

A top-level program that will open doors to an exciting field of electronics” 

Its teaching staff includes professionals from the field of engineering, who contribute their work experience to this program, as well as renowned specialists from leading companies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will allow professionals to learn in a contextual and situated learning environment, i.e., a simulated environment that will provide immersive specialization for real situations. 

This program is designed around Problem-Based Learning, where professionals must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

The multitude of practical exercises that you will be able to carry out in this Postgraduate diploma will be fundamental to enhance your theoretical knowledge"

Study with the most innovative didactic methodology in the current academic market"

The syllabus of this TECH Postgraduate diploma has been designed by a team of experts in the field with the main objective of offering the best content to engineering professionals. For this purpose, the program covers three comprehensive modules, ranging from power converters to marketing and industrial communications. Three truly fundamental aspects for those who wish to acquire a higher qualification in this field. 

A very complete syllabus in which you can find all the news about Communication and Marketing in Electronic Systems Engineering” 

Module 1. Power Electronic Converters

1.1. Power Converter 

1.1.1. Power Electronics 
1.1.2. Applications of Power Electronics 
1.1.3. Power Conversion Systems 

1.2. Converters 

1.2.1. Converters 
1.2.2. Types of Converters 
1.2.3. Characteristic Parameters 
1.2.4. Fourier Series 

1.3. AC/DC Conversion. Single-Phase Uncontrolled Rectifiers 

1.3.1. AC/DC Converters 
1.3.2. Diode 
1.3.3. Uncontrolled Half-Wave Rectifier 
1.3.4. Full-Wave Uncontrolled Rectifier 

1.4. AC/DC Conversion. Single-Phase Uncontrolled Rectifiers 

1.4.1. Thyristor 
1.4.2. Half-Wave Controlled Rectifier 
1.4.3. Full-Wave Controlled Rectifier 

1.5. Three-Phase Rectifiers 

1.5.1. Three-Phase Rectifiers 
1.5.2. Three-Phase Controlled Rectifiers 
1.5.3 . Three-Phase Uncontrolled Rectifiers 

1.6. DC/AC Conversion. Single-Phase Inverters 

1.6.1. DC/AC Converters 
1.6.2. Single-Phase Square Wave Controlled Inverters 
1.6.3. Single-Phase Inverters Using Sinusoidal PWM Modulation 

1.7. DC/AC Conversion. Three-Phase Inverters 

1.7.1. Three-Phase Inverters 
1.7.2. Three-Phase Square Wave Controlled Inverters 
1.7.3. Three-Phase Inverters Using Sinusoidal PWM Modulation 

1.8. DC/DC Conversion 

1.8.1. DC/DC Converters 
1.8.2. DC/DC Converters Classification 
1.8.3. DC/DC Converters Control 
1.8.4. Reducing Converter 

1.9. DC/DC Conversion. Elevating Converter 

1.9.1. Elevating Converter 
1.9.2. Reducing-Elevating Converter 
1.9.3. Cúk Converter 

1.10. AC/AC Conversion 

1.10.1. AC/AC Converters 
1.10.2. AC/AC Converters Classification 
1.10.3. Voltage Regulators 
1.10.4. Cycloconverters 

Module 2. Industrial Communications     

2.1. The Systems in Real Time 

2.1.1. Classification 
2.1.2. Programming 
2.1.3. Planning 

2.2. Communication Networks 

2.2.1. Transmission Media 
2.2.2. Basic Configurations 
2.2.3. CIM Pyramid 
2.2.4. Classification 
2.2.5. OSI Model 
2.2.6. TCP/IP Model 

2.3. Fieldbuses 

2.3.1. Classification 
2.3.2. Distributed and Centralized Systems 
2.3.3. Distributed Control Systems 

2.4. BUS 

2.4.1. Physical Level 
2.4.2. Level of Scope 
2.4.3. Error Control 
2.4.4. Components 

2.5. Elements 

2.5.1. Physical Level 
2.5.2. Level of Scope 
2.5.3. Error Control 
2.5.4. DeviceNet 
2.5.5. ControlNet 

2.6. Profibus 

2.6.1. Physical Level 
2.6.2. Level of Scope 
2.6.3. Level of Application 
2.6.4. Communication Model 
2.6.5. Operation System 
2.6.6. Profinet 

2.7. Modbus 

2.7.1. Physical Media 
2.7.2. Access to the Media     
2.7.3. Series Transmission Modes 
2.7.4. Protocol 
2.7.5. TCP Modbus 

2.8. Industrial Ethernet 

2.8.1. Profinet 
2.8.2. TCP Modbus 
2.8.3. Ethernet/IP     
2.8.4. EtherCAT 

2.9. Wireless Communication 

2.9.1. 802.11 Networks (Wifi) 
2.9.2. 802.15.1 Networks (BlueTooth) 
2.9.3. 802.15.4 Networks (ZigBee) 
2.9.4. WirelessHART 
2.9.5. WiMAX 
2.9.6. Mobile Phone-Based Networks 
2.9.7. Satellite Communications 

2.10. IoT in Industrial Environments 

2.10.1. The Internet of Things 
2.10.2. IoT Device Characteristics 
2.10.3. Application of IoT in Industrial Environments 
2.10.4. Security Requirements 
2.10.5. Communication Protocols: MQTT and CoAP 

Module 3. Industrial Marketing 

3.1. Marketing and Analysis of the Industrial Market 

3.1.1. Marketing 
3.1.2. Understanding the Market and Customer Guidance 
3.1.3. Differences Between Industrial Marketing and Consumer Marketing 
3.1.4. Industrial Market 

3.2. Marketing Planning 

3.2.1. Strategic Planning 
3.2.2. Analysis of the environment 
3.2.3. Business Mission and Objectives 
3.2.4. The Marketing Plan in Industrial Companies 

3.3. Managing the Marketing Information 

3.3.1. Knowledge of the Client in the Industrial sector 
3.3.2. Learning from the Market 
3.3.3. MIS (Marketing Information System) 
3.3.4. Commercial Research 

3.4. Marketing Strategies 

3.4.1. Segmentation
3.4.2. Evaluation and Choice of Target Market 
3.4.3. Differentiation and Positioning 

3.5. Marketing Relations in the Industrial sector 

3.5.1. Creating Relationships 
3.5.2. From Transactional Marketing to Relationship Marketing 
3.5.3. Design and Implementation of an Industrial Relational Marketing Strategy 

3.6. Value Creation in the Industrial Market 

3.6.1. Marketing Mix and Offering 
3.6.2. Advantages of Inbound Marketing in the Industrial Sector 
3.6.3. Value Proposal in the Industrial Market 
3.6.4. Industrial Purchasing Process 

3.7. Pricing policies 

3.7.1. Pricing Policies 
3.7.2. Objectives of Pricing Policies 
3.7.3. Pricing strategies 

3.8. Communication and Branding in the Industrial Sector 

3.8.1. Branding 
3.8.2. Building a Brand in the Industrial Market 
3.8.3. Stages in Communication Development 

3.9. Commercial Function and Sales in Industrial Markets 

3.9.1. Importance of Commercial Management in the Industrial Company 
3.9.2. Sales Force Strategy 
3.9.3. Commercial Figure in the Industrial Market 
3.9.4. Commercial Negotiation 

3.10. Distribution in Industrial Environments 

3.10.1  Nature of Distribution Channels 
3.10.2. Distribution in the Industrial Sector: Competitive Factor 
3.10.3. Types of Distribution Channels 
3.10.4. Choosing the Distribution Channel

Becoming a specialist in electronic systems engineering marketing will enable you to market your products more effectively”