The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practising active listening and being self-critical of their work"

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

 

The Postgraduate diploma in Tourism Projects at TECH Global University is a program designed to offer business professionals the latest content in the field, so that they can design and implement those ideas that will mark a before and after in the national and international tourism sector. In just 4 modules, you will find all the relevant information to become an expert in the sector.

Sustainable Tourism is the present and the future of the sector. Specialize with this program and manage appealing places for visitors"

Syllabus

The tourism sector is one of the sectors that generates the most jobs due to the large amount of supply it includes: accommodation, restaurants, leisure, etc. The creation of projects designed for the tourist, which are successful and build customer loyalty, following the premises of sustainability, is the basis that should guide every project. To achieve this, it is essential to have qualified personnel with extensive experience and the necessary expertise.

The syllabus of this Postgraduate diploma in Tourism Projects is designed to offer students a compendium of relevant information that will be very useful for their professional development in the sector. As such, the program covers fundamental issues such as tourism research, market structure, planning of sustainable spaces or public management of destinations. All these aspects are of great interest to tourism planners and other professionals in the sector, but, above all, of great use, since they will be able to put them into practice during their professional development.

A program that places the focus on the student, offering them everything they need to develop the precise skills that will allow them to become a successful professional in the tourism field, that understands their needs and that, therefore, is offered in a 100% online format. This way, the student will be able to choose the time and place that best suits their needs to begin the learning process.

This Postgraduate diploma takes place over 6 months and is divided into 4 modules: 

Module 1. Tourism Consulting and Research
Module 2. Structure of Tourism Markets
Module 3. Planning and Managing Sustainable Tourism Sites
Module 4. Public Management of Tourist Destinations

Where, When and How is it Taught?

TECH offers the possibility of taking this program completely online. During the 6-month course, students will be able to access all the contents at any time, which will allow them to self-manage their study time 

Module 1. Tourism Consulting and Research

1.1. Tourism Research 

1.1.1. Sources of Information in the Tourism Sector
1.1.2. Techniques for Information Processing

1.2. Tourism Research Methodologies 

1.2.1. Empirical Tourism Research: Scientific Method and the Research Process 
1.2.2. Qualitative Approach: Tools 
1.2.3. Quantitative Approach: Tools 

1.3. Research Applied to Tourism 

1.3.1. Treatment of Official Statistical Sources 
1.3.2. Document and Image Analysis 

1.4. Tourism Research Reports 

1.4.1. The Research Project 
1.4.2. The Research Report 

1.5. Tourism Project Management 

1.5.1. Analysis, Formulation and Implementation of Strategies  
1.5.2. Market Research 
1.5.3. Technical Study 
1.5.4. Economic Study 
1.5.5. Project Appraisal 

1.6. Tourist Destinations 

1.6.1. Design and Strategy of Tourist Destinations 
1.6.2. Creation of Tourism Products 
1.6.3. Research of the Tourism Market 
1.6.4. Development of the Tourist Destination 
1.6.5. Tourism Development Plan 

1.7. Tourist Destination Marketing 

1.7.1. Promotion of the Tourist Destination 
1.7.2. Creation of Tourism Branding 
1.7.3. Offline and Online Management of the Tourist Destination 

1.8. Analysis of Strategic Management Cases 

1.8.1. Strategic Partnerships
1.8.2. Adaptation to the Changing Environment 
1.8.3. Technology for Tourist Destinations 
1.8.4. Competitive Strategies in the Airline Industry 

1.9. Tourism Consulting 

1.9.1. Definition and Evolution of Consulting 
1.9.2. Basic Concepts of Consulting Activity 
1.9.3. Techniques of a Consultant 
1.9.4. Project Management 
1.9.5. Tourism Projects 

1.10. Destination Consulting 

1.10.1. Destination Consulting Techniques 
1.10.2. Tourism Business Consulting 
1.10.3. Types of Actions 
1.10.4. Identifying Business Opportunities 
1.10.5. Product Creation and Marketing

Module 2. Structure of Tourism Markets

2.1. Introduction to Tourism  

2.1.1. Concept, Origin and Evolution of Tourism
2.1.2. Definition of Tourism
2.1.3. Types of Tourism
2.1.4. Tourism Product Life Cycle
2.1.5. Hotel and Tourism Management

2.2. Tourism Over Time 

2.2.1. History of Tourism up to the 20th 20th Century
2.2.2. Contemporary Tourism (20th and 21st century)
2.2.3. Evolution of Tourism in Spain

2.3. Tourism Planning  

2.3.1. The Planning Process for Tourist Sites
2.3.2. Tourism Planning Instruments: The Tourism Development Plan (TDP)
2.3.3. Sustainability as Tourism Planning Criteria

2.4. Economics of Tourism 

2.4.1. The Tourism Production Process
2.4.2. The Importance of the Economic Effects of Tourism
2.4.3. Tourism Balance of Payments

2.5. Tourist Arrivals and Departures 

2.5.1. International Tourist Arrivals and Departures
2.5.2. Tourism in Spain
2.5.3. Tourist Destinations and Issuing Markets

2.6. Tourism Demand 

2.6.1. Calculating Tourism Demand
2.6.2. Inbound Tourism
2.6.3. Outbound Tourism
2.6.4. Factors Conditioning Tourist Demand
2.6.5. Demand Seasonality
2.6.6. Trends in Tourism Demand

2.7. The Tourist Offer 

2.7.1. Analyzing Tourism Supply
2.7.2. Supply of Tourist Resources: Natural and Cultural
2.7.3. Tourism Supply Related to Technological Innovations: New Business Models
2.7.4. Hotel and Tourism Management Applied to Tourism Supply

2.8. The Company in the Tourism Industry  

2.8.1. Concept of the Tourist Company
2.8.2. Types of Tourist Companies
2.8.3. The Tourism Business Environment

2.9. Introduction to the Main Tourism Sub-sectors 

2.9.1. Hotel Sector
2.9.2. Catering Sector
2.9.3. Travel Agencies and Tour Operators
2.9.4. Air Transport
2.9.5. Complementary Services

2.10. Market Structures in Tourism  

2.10.1. Structure of the World Tourism Market: Globalization
2.10.2. Structure of the International Tourism Market
2.10.3. Structure of the National Tourism Market
2.10.4. Structure of the Regional Tourism Market

Module 3. Planning and Managing Sustainable Tourism Sites

3.1. Tourist System and Tourist Sites 

3.1.1. Tourist System 
3.1.2. Tourism Territoriality 
3.1.3. Most Relevant Tourist Sites 

3.2. Tourism Policy and Sustainability 

3.2.1. Tourism Policy Tools 
3.2.2. General Tourism Plan and Planning 
3.2.3. Sustainability in the Tourism Sector 

3.3. Strategic Planning in the Tourism Sector 

3.3.1. Theoretical Analysis on Strategic Planning 
3.3.2. Developing a Strategic Tourism Plan on Site 
3.3.3. Outline and Content of a Strategic Plan 
3.3.4. Developmental Phases 

3.4. Diagnosis, Development and Methodology 

3.4.1. Methodology for the Development of the Diagnosis 
3.4.2. Tourism Resources and Their Types 
3.4.3. Information and SWOT Analysis 

3.5. Model Definition and Development Strategies  

3.5.1. Defining Objectives and Development Model 
3.5.2. Defining Strategies and Lines of Action 

Module 4. Public Management of Tourist Destinations

4.1. Tourism Policy 

4.1.1. Tourism Policy: Concept and Justification for Its Use 
4.1.2. The Evolution of Tourism Policy in Spain 
4.1.3. The General Framework of Regional and Local Policies 

4.2. Administrative Organization in Tourism 

4.2.1. The Political-Administrative Framework in Tourist Site Planning 
4.2.2. Planning as a Function of Tourism Policy 

4.3. Institutional, Legal and Financial Framework of Municipalities 

4.3.1. Tax Operations in Spanish Municipalities 
4.3.2. Local Expenses in Spanish Municipalities 

4.4. Managing Tourist Destinations 

4.4.1. Tourism Destination Management Models at Different Levels: Countries, Regions and States, Cities and Locations

4.5. The Importance of Governance in Management

4.5.1. The Perspective of a Tourism Policy with Community Participation 

4.6. Legal and Institutional Framework 

4.6.1. The Role of Spanish Municipal Federations 

4.7. Local Tourism Management Models 

4.7.1. Sectoral Tools and Territorial Plans 
4.7.2. The Tourism Territorial Planning Process 
4.7.3. Territorial Tourism Plans: Case Studies 

4.8. Tourism Observatories as Public Management Indicators 

4.8.1. Macro-Tourism Reports 
4.8.2. Qualitative and Quantitative Progress Reports 
4.8.3. Specific Studies 

4.9. Clusters and Innovative Business Associations (IBAs)

4.9.1. Definition of IBA Innovation Cluster 
4.9.2. Advantages and Strategies of Belonging to an Innovative Cluster 

4.10. Intelligent Tourist Destinations(ITD)

4.10.1. Concept of ITD
4.10.2. Network of Intelligent Destinations

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"