Delving into social media and market management of companies in the communication sector will allow you to develop managerial skills with broad and deep knowledge of the area" 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

For the development of this Postgraduate diploma TECH has designed an exclusive program, based on the most current and complete information and taking into account, as it could not be otherwise, the criteria of the teaching team. As a result, graduates will find, in this qualification, the best content that will enable them to improve their managerial skills and abilities and propel their careers towards professional success.  

Thanks to the Relearning methodology used by TECH in its programs, you will not have to spend hours memorizing concepts and terms”  

Syllabus

This Postgraduate diploma in Social Media and Communication Market Management is an intensive, comprehensive qualification based on the most up-to-date information in the sector. It consists of a program that covers not only the latest and most important aspects of social networks, environment and management of the communication market and its customers, but also goes into each area in depth to provide the graduate with the broadest and most complete vision possible.  

This is a program distributed over 6 months and 450 hours in which the professionals will be able to expand and improve their knowledge and acquire the necessary leadership skills and competencies to play a good managerial role and guide their company towards success.  

A 100% online qualification, accessible from any device and in which the student will find in the Virtual Classroom the entire program from the beginning of the academic activity. These characteristics make it a unique opportunity to improve your professional résumé at the hand of a prestigious university, at the same time that you continue with your professional life.  

This Postgraduate diploma in Social Media and Communication Market Management is developed over 6 months and is divided into 3 modules: 

Module 1. Social Media 
Module 2. Market and Communication Environments  
Module 3. Market and Customer Management 

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate diploma in Social Media and Communication Market Management completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Social Media

1.1. Web 2.0  

1.1.1. Organization in the Age of Conversation 
1.1.2. Web 2.0 Is All About People 
1.1.3. New Environments, New Content 

1.2. Social Media Strategies 

1.2.1. Corporate Communication Plan 2.0 
1.2.2. Corporate PR and Social Media 
1.2.3. Analysis and Evaluation of Results 

1.3. Social Media Plan 

1.3.1. Designing a Social Media Plan 
1.3.2. Defining the Strategy to Be Followed in Each Media 
1.3.3. Contingency Protocol in Case of Crisis 

1.4. Approach to Network Positioning: SEO and SEM 

1.4.1. Introduction to SEO and SEM 
1.4.2. How Search Engines Work 
1.4.3. User Behavior 

1.5. Generalist, Professional and Microblogging Platforms 

1.5.1. Facebook. 
1.5.2. LinkedIn 
1.5.3. Google+ 
1.5.4. Twitter 

1.6. Video, Image, and Mobility Platforms 

1.6.1. YouTube 
1.6.2. Instagram 
1.6.3. Flickr 
1.6.4. Vimeo 
1.6.5. Pinterest 

1.7. Corporate Blogging 

1.7.1. How to Create a Blog 
1.7.2. Content Marketing Strategy 
1.7.3. How to Create a Content Plan for Your Blog 
1.7.4. Content Curation Strategy 

1.8. Online Marketing Plan 

1.8.1. Online Research 
1.8.2. Creating an Online Marketing Plan 
1.8.3. Configuration and Activation
1.8.4. Launch and Management 

1.9. Community Management: 

1.9.1. Functions, Duties, and Responsibilities of the Community Manager 
1.9.2. Social Media Manager 
1.9.3. Social Media Strategist 

1.10. Web Analytics and Social Media 

1.10.1. Setting Objectives and KPIs 
1.10.2. Digital Marketing ROI 
1.10.3. Viewing and Interpreting Dashboards 

Module 2. Market and Communication Environments 

2.1. The Company's Macro-Environment 

2.1.1. Concept of Macro-Environment 
2.1.2. Macro-Environment Variables 

2.2. The Company's Micro-Environment 

2.2.1. Approach to the Concept of Micro-Environment 
2.2.2. Actors in the Micro-Environment 

2.3. New Competitive Environment 

2.3.1. Technological Innovation and Economic Impact 
2.3.2. Knowledge Society 
2.3.3. The New Consumer Profile 

2.4. Knowing the Market and the Consumer  

2.4.1. Open Innovation 
2.4.2. Competitive Intelligence 
2.4.3. Competitive Economy   

2.5. The Market and Audiences 

2.5.1. Profile of Media Users 
2.5.2. Audience Fragmentation 

2.6. Developing the Marketing Plan 

2.6.1. Marketing Plan Concept 
2.6.2. Situation Analysis and Diagnosis 
2.6.3. Strategic Marketing Decisions 
2.6.4. Operating Marketing Decisions 

2.7. Market Segmentation   

2.7.1. Market Segmentation Concept  
2.7.2. Utility and Requirements of Segmentation  
2.7.3. Consumer Market Segmentation  
2.7.4. Industrial Market Segmentation  
2.7.5. Segmentation Strategies  
2.7.6. Segmentation Based on Marketing - Mix Criteria  

2.8. Competitive Positioning   

2.8.1. Concept of Positioning on the Market 
2.8.2. The Positioning Process 

2.9. Commercial Segmentation 

2.9.1. Analysis of Distribution Channels, Sales Areas and Products 
2.9.2. Preparing Commercial Areas 
2.9.3. Implementing the Visiting Plan 

2.10. Corporate Social Responsibility 

2.10.1. Social Commitment 
2.10.2. Sustainable Organizations  
2.10.3. Business Ethics 

Module 3. Market and Customer Management

3.1. Marketing Management 

3.1.1. The Concept of Marketing Management     
3.1.2. New Trends Marketing 
3.1.3. A New Marketplace: Consumer and Business Capabilities 
3.1.4. Holistic MK Orientation 
3.1.5. Update on the 4 Ps of Marketing 
3.1.6. Marketing Management Tasks 

3.2. Relationship Marketing 

3.2.1. Concept of Marketing Relations  
3.2.2. The Customer as an Asset of the Company 
3.2.3. CRM as a Relationship Marketing Tool  

3.3. Data Base Marketing 

3.3.1. Data Base Marketing Applications 
3.3.2. Information Sources 

3.4. Types of Buying Behavior  

3.4.1. The Process in Purchasing Decisions 
3.4.2. The Stages in the Buying Process 
3.4.3. Types of Buying Behavior  
3.4.4. Features of the Types of Buying Behaviour  

3.5. The Loyalty Process  

3.5.1. In-depth Knowledge of the Client   
3.5.2. Loyalty Process 
3.5.3. The Value of the Customer 

3.6. Selecting Target Customers- CRM 

3.6.1. Designing an e-CRM 
3.6.2. Orientation towards the Consumer 
3.6.3. 1 to 1 Planning 

3.7. Research Project Management 

3.7.1. Information Analysis Tools 
3.7.2. Developing an Expectation Management Plan 
3.7.3. Assessing the Feasibility of Projects 

3.8. Online Market Research 

3.8.1. Quantitative Research Tools in Online Markets 
3.8.2. Dynamic Qualitative Customer Research Tools 

3.9. Study of Traditional Audiences 

3.9.1. Audience Measurement Origin. Basic Concepts 
3.9.2. How are Traditional Audiences Measured? 
3.9.3. EGM and Kantar Media 

3.10. Internet Audience Studies 

3.10.1. The Social Audience 
3.10.2. Measuring Social Impact: Tuitele  
3.10.3. Barlovento and IAB Spain 

The perfect qualification to reinforce, expand and elevate your knowledge in Social Media and Market Management”