Give an innovative and avant garde twist to your marketing techniques thanks to the learning that TECH offers you in this Postgraduate diploma”

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning method (a postgraduate learning methodology with the highest international rating) with the Case Study. A complex balance between tradition and state-of-the-art, within the context of the most demanding academic itinerary.  

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH, you will have access to the most rigorous and up-to-date case studies in the academic community”

The content of this Postgraduate diploma in Marketing Automation for Fashion and Luxury is designed by several professionals of the fashion, marketing and related sectors, who have contributed their knowledge and experience in a complete and up to date syllabus. It covers the latest developments in the industry and luxury 2.0, that is, with a clear focus on new technologies. Its 100% online format will allow students to study it at the time and place that best suits their availability, schedules and interests, within a period of 6 months. you will expand your knowledge of marketing applied to luxury, the graduate will boost their professional career towards excellence and towards their future career. 

You will interpret the most sophisticated data from the fashion and luxury industry to develop the marketing strategies that will take you to the top of the most prestigious communication departments" 

Syllabus

This program contains various teaching modules with which the student will specialize in the latest technological trends related to marketing, always from the perspective of fashion and luxury. 

Thus, this is a great professional opportunity for those who want to boost their career through quality and excellence, offering great online advertising campaigns carefully directed to the most select target audience. 

With everything learned, the student can then aspire to lead fashion and luxury marketing departments, knowing how to elegantly apply the latest digital advances in campaigns spun to the millimeter. 

This is reinforced during the 450 hours of the program with numerous practical and real life examples, in which the student sees in situ how all the knowledge acquired must be used in authentic contexts. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. New Digital Marketing: Marketing Automation  
Module 2. Data Driven Marketing for Luxury Brands  
Module 3. Artificial Intelligence in the Age of Corporatism   

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate diploma in Marketing Automation for Fashion and Luxury completely online. Over the course of 6 months, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.

Module 1. New Digital Marketing: Marketing Automation 

1.1. Marketing Strategy in the Current Industry 

1.1.1. The Communication Process in Relation to Marketing 
1.1.2. Cognitive, Emotional and Social Messages 
1.1.3. The Slogan as a Legacy of Luxury Brands 

1.2. Mass Media to Global Media 

1.2.1. Sources of Transmission of Values: Advertising 
1.2.2. The Formation of the Stereotype from the Prototype 
1.2.3. Storyboard & Global Storyboard 

1.3. Digital Media Ads 

1.3.1. Google Ads Algorithm 
1.3.2. Check Matching Levels 
1.3.3. The Banner and Display for a Fashion and Luxury Company 

1.4. Branded Content 

1.4.1. Fashion Consumer Preferences 
1.4.2. The Omnichannel Strategy Applied to the Luxury Sector 
1.4.3. Marketing Information in the Luxury Market 

1.5. Personalization of the Fashion and Luxury Sector 

1.5.1. Keywords in the Language of Fashion 
1.5.2. The Messages of Fast and Slow Fashion 
1.5.3. Omnidirectional Communication between Brand and User 

1.6. E: mail Marketing CRM & Salesforce 

1.6.1. Content Automation 
1.6.2. Segmentation and Message 
1.6.3. Salesforce as an Automation Tool 

1.7. Newsletter Design 

1.7.1. An Efficient and Attractive Structure 
1.7.2. Personalization of Luxury Content 
1.7.3. Frequency of Notifications and Measurement of Impact 

1.8. Virality in the Luxury Industry 

1.8.1. Information Dissemination Strategies 
1.8.2. Real Repositioning 
1.8.3. From Opinion Leaders to Influencers 

1.9. The Usability of CMS 

1.9.1. Content Managers 
1.9.2. Stay Up to Date on the Fashion Web 
1.9.3. Prestashop: Luxury Marketing 

1.10. Content Design 

1.10.1. Strategic Scope of the Creative Effort: Create to Convert 
1.10.2. Seasonal Marketing: Predictable Marketing Campaigns 
1.10.3. Flash! Surprise 

Module 2. Data Driven Marketing for Luxury Brands 

2.1. The Product Life Cycle through PLM

2.1.1. Product Life Cycle 
2.1.2. The PLM Tool (Product Lifecycle Management) 
2.1.3. Measuring the Product in Relation to the Brand 

2.2. Strategic KPIs for Identity Analysis in Luxury Brands 

2.2.1. What Can Be Measured in Haute Couture 
2.2.2. Customized Strategic Indicators 
2.2.3. Metrics: Objectives and Errors 

2.3. Inference as the Basis of Big Data 

2.3.1. The Rationale for Enterprise Solutions 
2.3.2. Errors to Avoid When Drawing Inferences 
2.3.3. Inference as the Basis of the Algorithm 

2.4. Statistics Applied to the Luxury Market 

2.4.1. The Structure of Data in Scientific Analysis 
2.4.2. Research Methodology qualitative 
2.4.3. Key Metrics for Perception of Impressions: The Exception 

2.5. Lead Generation and Acquisition 

2.5.1. Google Analytics 
2.5.2. Metrics in the Digital Environment 
2.5.3. Decision-Making Linked to Results 

2.6. The Key to Measurement: Data Interpretation in the Fashion Market 

2.6.1. Guidelines and keys to Large Volumes of Data 
2.6.2. The Effectiveness of "Inferred" Solutions 
2.6.3. The Fashion Consumer's Triangle of Truth 

2.7. Marketing Consulting in the Luxury Industry 

2.7.1. The Hypothesis: Questions and Problems, Answers and Solutions 
2.7.2. The Competitive Environment in Relation to Innovation 
2.7.3. The Success or Eternity of a Luxury Firm 

2.8. How to Move from Predictive Modeling to Prescriptive Modeling in Fashion Branding 

2.8.1. The Brand Behavior Pattern 
2.8.2. The Frequency (F) Map 
2.8.3. Simulation of Innovation Scenarios 

2.9. Dashboard: Marketing Data Visualization with Power Bi 

2.9.1. Presentation of Results 
2.9.2. The Analytical Report 
2.9.3. Microsoft Power Bi 

2.10. Internal Audit & Growth Hacking 

2.10.1. Customized Variables in a Fashion Brand 
2.10.2. Brand Growth through Internal Analysis 
2.10.3. The Untouchables: The Scale of Priorities of a Fashion Brand 

Module 3. Artificial Intelligence in the Age of Corporatism 

3.1. Corporate Social Responsibility in the Current Context 

3.1.1. The Stakeholder Ecosystem 
3.1.2. The Consumer and the Employee in the Luxury Market 
3.1.3. Social Responsibility as a Precedent for Fashion Brands 

3.2. The Value of Reputation in Luxury Brands 

3.2.1. The Global Effects on the Luxury Market 
3.2.2. Analytics for Globalization 
3.2.3. Corporate Activism and Brand Ambassadors 

3.3. Crisis Management in Fashion Companies 

3.3.1. Types of Crisis 
3.3.2. Contingency Plan 
3.3.3. The Strategic Plan 

3.4. Communication in Times of Crisis 

3.4.1. Spokespersons and the Discourse of Communication Leaders 
3.4.2. The Impact of the Crisis on the Income Statement 
3.4.3. Post-Crisis Actions: Getting back to Normality 

3.5. Sustainability: Brand Growth Strategies 

3.5.1. The Three Dimensions of Sustainability: Social, Environmental and Corporate at MBL 
3.5.2. The Value Chain of the Fashion Industry 
3.5.3. Sustainability Communication: Reporting 

3.6. Sustainability: A Way Out of the Crisis? 

3.6.1. Types of Crisis in Each Area of Sustainability
3.6.2. Authenticity and Transparency in the Eye of the Public 
3.6.3. Sustainability as Part of the Crisis Solution 

3.7. Digital Transformation in the Fashion Industry 

3.7.1. Data 
3.7.2. E-Commerce 
3.7.3. Innovation 

3.8. The Artificial Intelligence Applied to Luxury 

3.8.1. Machine Learning 
3.8.2. Omni-Channeling and the Phygital Space through the Lens of Artificial Intelligence 
3.8.3. Customized Recommendation Tools 

3.9. The Implementation of Robotics in the Luxury World 

3.9.1. Digital Interaction: A World Without Human Contact 
3.9.2. Chatbotand the Virtual Personal Shopper
3.9.3. The Digital Experience 

3.10. Virtual Reality of Fashion: New Catwalks 

3.10.1. Definition and Functionality of Virtual Reality 
3.10.2. The Fashion Show with 3D Models 
3.10.3. Virtual Reality Tools in the Luxury Market

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"