Postgraduate certificate Public Management of Tourist Destinations

Public institutions play a fundamental role in the success or failure of a tourist destination. That is why it is necessary to have adequate management of this field. And with this TECH program, the professional will be able to learn about all the areas of influence of the public sector in this industry. In this way, you will be able to propose solutions to complex problems from the deepening of the applicable regulations or tourism management from local administrations. All of this, completely online, with the best multimedia resources in the educational market: interactive summaries, case studies, videos and theoretical-practical activities, among others.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Public Management of Tourist Destinations from TECH Global University is a program designed to fit your needs and delivered in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests. A program that takes place over 1 month and is intended to be a unique and stimulating experience that will lay the foundation for your success in corporate reputation management.

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"

Syllabus

The content of the Postgraduate certificate in Public Management of Tourist Destinations is designed to promote the development of management skills that will enable the professional to obtain information that will allow them to properly manage the reputation of a brand or company.

Throughout 150 hours of education, the student will analyze a multitude of practical cases through individual practice and teamwork. It is, therefore, an authentic immersion in real
business situations.

This Postgraduate certificate deals in depth with all strategic areas of the company and is designed to prepare managers and experts in the sector, so that they understand business management from strategic, international and
innovative perspective.

A plan designed for you, focused on your professional improvement and that will prepare you to achieve excellence in the field of Public Management of Tourist Destinations. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:

Module 1. Public Management of Tourist Destinations

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Public Management of Tourist Destinations completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Public Management of Tourist Destinations

1.1. Tourism Policy

1.1.1. Tourism Policy: Concept and Justification for Its Use
1.1.2. The Evolution of Tourism Policy in Spain
1.1.3. The General Framework of Regional and Local Policies

1.2. Administrative Organization in Tourism

1.2.1. The Political-Administrative Framework in Tourist Site Planning
1.2.2. Planning as a Function of Tourism Policy

1.3. Institutional, Legal and Financial Framework of Municipalities

1.3.1. Tax Operations in Spanish Municipalities
1.3.2. Local Expenses in Spanish Municipalities

1.4. Managing Tourist Destinations

1.4.1. Tourism Destination Management Models at Different Levels: Countries, Regions and States, Cities and Locations

1.5. The Importance of Governance in Management

1.5.1. The Perspective of a Tourism Policy with Community Participation

1.6. Legal and Institutional Framework

1.6.1. The Role of Spanish Municipal Federations

1.7. Local Tourism Management Models

1.7.1. Sectoral Instruments and Territorial Plans
1.7.2. The Tourism Territorial Planning Process
1.7.3. Territorial Tourism Plans: Case Studies

1.8. Tourism Observatories as Public Management Indicators

1.8.1. Macro-Tourism Reports
1.8.2. Qualitative and Quantitative Progress Reports
1.8.3. Specific Studies

1.9. Clusters and Innovative Business Associations (IBAs)

1.9.1. Definition of AEI-cluster in Innovation
1.9.2. Advantages and Strategies of Belonging to an Innovative Cluster

1.10. Intelligent Tourist Destinations

1.10.1. Concept of ITD
1.10.2. Network of Intelligent Destinations

A unique specialization experience, key and decisive to boost your professional development and make the definitive leap"

Teaching Objectives

This program is designed to strengthen management and leadership skills, in addition to developing new competencies and skills that will be essential in their professional development. After the program you will be able to make global decisions with an innovative perspective and an international vision.

International experience, ethical commitment, and business acumen are some of the most sought-after characteristics in executives in the digital age”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in Public Management of Tourist Destinations will enable students to:

Know the tourism policy: objectives and instruments
Understand the organizational structure of public administration: international, national and local
Analyze the institutional, legal and financial framework of municipalities
Study the public management of tourist destinations from the different intervention and tourism planning tools
Know the competences and functions of the innovation policy management bodies
Implement organization, management and financing systems

Postgraduate Certificate in Public Management of Tourism Destinations

The public management of tourism destinations involves the planning, development and sustainable promotion of destinations, taking into account the balance between tourism, the local community and the environment. This field requires a strategic vision, citizen participation and efficient public policies to ensure the success and sustainability of destinations. If you want to specialize in this field in a dynamic and efficient way, at TECH Technological Univeristy you will find the ideal program. The Postgraduate Certificate in Public Management of Tourism Destinations is a high-level curricular offer, through which you will learn the most relevant and up-to-date aspects of this sector. Here, we offer you from flexible classes that easily adapt to your routine, to a relearning methodology, ideal to internalize the knowledge in a more efficient and productive way. The program consists of several modules, through which you will learn aspects such as destination planning and development, quality management and tourism competitiveness.

Specialize in the public management of tourism destinations

In the current tourism context, the public management of destinations represents an essential axis to ensure a sustainable, equitable and responsible development of the spaces used. By enrolling in this TECH program, you will gain the necessary knowledge to develop sustainable tourism strategies that contribute to the economic and social development of destinations. The postgraduate certificate is made up of a solid multidisciplinary syllabus that encompasses everything from tourism promotion or marketing and cultural or natural heritage management to event management and sustainable tourism. This will allow you to lead and manage tourist destinations successfully, covering both strategic planning and the implementation and assessment of tourism policies or programs. For all this and more is that we are your best educational option, so make the decision and enroll now, we are looking forward to seeing you!