Postgraduate certificate Branded Content: Brands as Publishers

The great competitiveness that exists in all sectors forces brands to create impactful advertising campaigns that resonate with the audience and build loyalty. For this reason, the use of Branded Content techniques is acquiring great prominence, by focusing its advertising on the company's own values. In this program, students will find a great opportunity to discover the importance of this sector and learn about each of the phases that will lead them to become great specialists. After completing the program, they will be able to manage prestigious advertising teams or start their own agency and stand out in the market thanks to their successful campaigns.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

Brands are increasingly aware of the importance of quality advertising to reach their audience effectively. Therefore, they want specialized content that focuses on their values and allows them to connect with their audience. This program will provide students with the tools to specialize in a relevant sector at advertising level. And they will achieve this thanks to the multitude of theoretical and practical content that they will find on the virtual campus.

Specialize in Branded Content at your own pace, thanks to this 100% online program"

Syllabus

Branded Content allows us to offer consumers attractive advertising that shows the values of certain brands and, above all, does not become invasive, which can have negative effects on the audience. Therefore, more and more professionals are deciding to specialize in this field, through high quality teaching content.

Taking this premise into account, TECH Global University has decided to develop this Postgraduate certificate, enabling students to learn the ins and outs of the sector, being able to rise as the top leaders in the creation of content with brand value. To do so, they will have a 10 subject curriculum, ranging from traditional advertising models to the most current ones, content marketing, the different formats of Branded Content and the importance of promoting a brand, among other relevant aspects of the sector.

In addition, one of the main advantages of this program is that it is taught 100% online, which will be a great help for students to combine their study time with the rest of their daily obligations. In this way, they will be able to study at their own pace and wherever they choose.

This Postgraduate certificate is developed over 6 weeks and is composed of 1 module:

Module 1. Branded Content: Brands as Publishers

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Branded Content: Brands as Publishers completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Branded Content: Brands as Publishers

1.1. The Traditional Advertising Model: Push

1.1.1. Key Aspects of Push Communication Strategies
1.1.2. Origins and Evolution
1.1.3. The Future of Strategies Push

1.2. The New Model Pull

1.2.1. Key Aspects of Pull Communication Strategies
1.2.2. Origins and Current Context
1.2.3. Keys to Success

1.3. Branded Content

1.3.1. Branded Content, Content Marketing and Native Advertising
1.3.2. How to Identify Branded Content?

1.4. Brands like Publishers: Implications

1.4.1. The New Value Chain
1.4.2. Implications
1.4.3. Models

1.5. Branded Contentand its Role in the Communication Mix

1.5.1. Current Context
1.5.2. Branded Content and Brand Purpose
1.5.3. Inspiring Case Studies

1.6. The Coexistence of Content and Advertising

1.6.1. Differences
1.6.2. Contribution to Brand Equity
1.6.3. Examples of Coexistence

1.7. Branded Content: Formats and Genres

1.7.1. Genre
1.7.2. Other Approaches, Other Genres
1.7.3. Formats

1.8. Creation Methodology of Branded Content

1.8.1. Strategy
1.8.2. Ideation
1.8.3. Production

1.9. The Importance of Promotion in Branded Content

1.9.1. Methodology
1.9.2. Phases
1.9.3. Formats

1.10. Measuring the Effectiveness of Branded Content

1.10.1. How to Measure a BC Project?
1.10.2. Qualitative and Quantitative Measurement
1.10.3. Metrics and KPIs

Discover the importance of Branded Content in advertising creation and apply the most effective techniques to your work"

Teaching Objectives

The best way to achieve greater brand awareness is to create attractive advertising campaigns that stand out in the market. For this reason, TECH Global University has designed this academic program, in which students will learn to handle the latest techniques and tools, and will be able to integrate Branded Content in their own marketing and advertising strategy. An undoubtedly fundamental program to improve your personal and professional growth.

Integrate Branded Content into your company's marketing strategy and offer a higher quality product to your audience”

TECH makes the goals of their students their own goals too.
Working together to achieve them.

This Postgraduate certificate in Branded Content: Brands as Publishers enables students to:

Know what Branded Content is and how it works, along with its integration within business strategies
Further develop branded content within the communication mix, in a context of advertising oversaturation
Conduct an in depth analysis of the differences between advertising and Branded Content and the scope of the latter (creation, formats, measurement)
Create high level advertising content that allows the audience to connect with the brand

Postgraduate Certificate in Branded Content: Brands as Publishers

If you are exploring new possibilities and strategies to bring your target audience closer to your brand, this Postgraduate Certificate is for you. In a society oversaturated by advertising, brands have to look for new methods to bring messages to their potential audience. In this sense, Branded Content is a great ally for companies, as it allows them to approach the public with different content that is not perceived as commercial. In this way, they can get closer to their audience and generate a better relationship with them. For this reason, this TECH program focuses on instructing communication professionals in the most effective strategies for creating branded content that allows the company to connect with its consumers. At the end of the degree, the student will have acquired the key competencies of this discipline and will be able to perform successfully in the profession. This academic program offers an integral perspective of branded content, from its definition to its execution and measurement. Students will learn how to design content strategies focused on their target audience, how to create creative and original content, and how to distribute it effectively on different platforms.

Students will learn to design content strategies focused on their target audience, how to create creative and original content, and how to distribute it effectively on different platforms.

Study 100% online

TECH is at the forefront of the modern world, so we understand that you don't have a lot of time to travel to a physical location to continue learning. Our classes are 100% online so you can manage your time and do not stop training in what you like the most. The Postgraduate Certificate in Branded Content: Brands as Publishers is the best specialized training you were looking for, since 97% of students who take classes with us get a much better job, so make the decision to grow professionally and enroll now.