University certificate
With this Practical Training you will take a definitive step in your career.”
Introduction to the Program
You are facing a 100% practical, intensive and very useful experience for the development of your professional career in the communication sector”
Given the continuous evolution of communication towards more and more dynamic and easily accessible formats, it is necessary for multimedia professionals to be aware of the latest developments and strategies in this field. Nearly 60% of the world's population actively consumes content on social networks, showing how important it is for brands of all kinds to be able to develop an appropriate strategy, supported by the practical knowledge of the professionals who develop and execute it.
For this reason, TECH has prepared this program. This is a 3-week stay distributed in 120 hours in a large company in the communication sector, where the professional will be able to be part of a team and actively participate in the projects they are developing.
In this way, they will be able to work on perfecting their skills and acquire work experience that can later be included in their resume. In addition, you will be accompanied at all times by a tutor who will ensure that you can get the most out of the practical period with total guarantee. An excellent opportunity that only this academic institution can offer you.
Make the most of this opportunity to surround yourself with expert professionals and learn from their work methodology"
Teaching Objectives
This Internship program has been developed by TECH specifically for the graduates to acquire the necessary knowledge that will allow them to carry out an adequate Multimedia Communication, using the most advanced digital tools in the sector. In addition, you will also acquire the necessary skills to manage successfully in different branches of the area and know in depth the radio, television, digital and written communication.
The teaching materials of this program, elaborated by these specialists, have contents that are completely applicable to your professional experiences”
General Objectives
- Master the most innovative techniques and devices for the transmission of information through digital media
- Incorporate into daily work the methods used by top professionals in the communication sector
- Enhance communication skills in digital communication environments, using the language appropriately and adapted to each medium
Specific Objectives
- Have the ability to adequately contextualize the media systems and in particular the global communication structure
- Knowledge of the fields of advertising and public relations and their processes and organizational structures
- Have the ability to analyze, process, interpret, elaborate and structure digital communication
- Be able to analyze and optimize the use of new communication channels and strategies of digital media by the advertising and public relations professional
- Understand the importance of the Internet in the search and management of information in the field of advertising and public relations, in its application to specific cases
- Know how to express oneself fluently and effectively in oral and written communication, taking advantage of the most appropriate linguistic and literary resources
- Have the capacity and ability to use information and communication technologies and techniques in the different combined and interactive media or media systems
- Have the capacity and ability to take advantage of computer systems and resources in the field of advertising and public relations, as well as their interactive applications
- Encouraging creativity and persuasion through different media and communication media
- Know the elements, forms and processes of advertising languages and other forms of persuasive communication
- Understand the structure and transformation of today's society in relation to the elements, forms and processes of advertising and public relations communication
- Encouraging creativity and persuasion through different media and communication media
- Know the fundamentals of advertising and the agents involved in the advertising creation process
- Recognize and identify the professional profiles of advertising professionals, as well as the main functions and requirements that must be fulfilled for their professional development
- Know how to analyze the elements that make up the advertising message: graphic elements, audiovisual elements and musical and sound elements
TECH requires its students to set very high goals, so that the satisfaction at the end of the practical period is even higher”
Internship Program in Multimedia Communication
Since the introduction of digital media, the communication process has been transformed in a dizzying way. At the same time that increasingly advanced technologies have been integrated, the formats, spaces and mechanisms to communicate have been highly influenced. For this reason, in order to guarantee efficiency in the transmission of information, TECH Global University developed the Internship Program in Multimedia Communication, a program aimed at preparing professionals in the sector in the fundamental competencies required to manage content and its respective adaptation to different media. Thanks to this course, designed with the highest academic rigor, you will have a unique experience in a highly competent workplace that will allow you to reinforce your analytical-interpretative skills and strengthen your technical skills in the use of the most advanced tools and strategies of media systems.
Specialize in communication in the digital environment
If you are interested in understanding media systems and their structure worldwide to perform your duties successfully, this program is for you. With hands-on learning through an immersive three-week stay in a work environment, you will be able to acquire the necessary mechanisms to successfully develop yourself in the different areas that make up this discipline. In this sense, you will be able to understand the basic concepts and theoretical models of human communication, from its characteristics and elements to the role it plays in the psychological processes of advertising and public relations. You will learn the areas, mechanisms and organizational structures of information dissemination, optimize new communication channels and strategies, and use information technologies and techniques in the different combined and interactive media with the ability to analyze and interpret. During eight consecutive eight-hour days, you will be accompanied by experts in the field who will help you to sharpen your skills and consolidate your knowledge in journalism and communication. This Internship Program is the step that will define your professional career.