Learning how to assess audiences will give you the right education to design programs tailored to their tastes and needs" 

The audience for programs and other audiovisual content is increasingly demanding. The extensive catalog of content they have at the touch of a button on their remote control, a key on their computer or at their fingertips on their smartphone enables them to personalize their consumption. It is no longer necessary to watch endless advertisements or a program that airs at a certain time if does not interest you. A multitude of specialized products are now available to everyone at very low cost. Therefore, networks must not only compete on quality, but also be able to create programming that is suitable for different types of audiences, so that all of them have the option of choosing what to consume at any given moment.

In this way, gaining specialized knowledge about audiences will enable broadcasters to be more competitive, offering products that are capable of obtaining high ratings in different time slots, with the main objective of being leaders during most of the day. This Postgraduate certificate in Audiovisual Audiences developed by TECH offers designers the opportunity to access the most relevant information in the market on this subject, which will allow them to access highly relevant positions in major national and international television networks, such as Mediaset, Fox, CBS or Televisa, for example.

A 100% online program that will allow students to manage their own study time, meaning they are not hindered by by fixed schedules or the need to commute to another physical location. They can access all the contents at any time of the day, allowing them to balance their professional and personal life with their academic life.

TV audiences are increasingly demanding, so only superior knowledge of them will allow you to offer products of interest to them" 

This Postgraduate certificate in Audiovisual Audiences contains the most complete and up-to-date educational program on the market. The most important features of the program include:   

• Case studies presented by design experts
• The graphic, schematic and practical contents with which they are conceived gather scientific and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special focus on innovative methodologies for audience research
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection 

Become a world-class TV programmer and make TV networks fight to have you on staff" 

Its teaching staff includes professionals from the field of design, who contribute their work experience to this program, as well as recognized specialists from leading companies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training experience designed to train for real-life situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

This program offers you the most advanced resources in the market to specialize in the Audiovisual Audiences"

TECH is a 21st century university that is committed to online teaching as the primary learning method"

The structure of this TECH Postgraduate certificate has been designed taking into account the academic needs of designers who wish to work in the creation of Audiovisual Products. To do this, it is necessary to have a broad knowledge of the target audience and, therefore, this program opens the doors to the study of audiences and engagement models. A high quality program that will give you the keys to succeed in the industry. 

A specific program on Audiovisual Audiences that will give you the keys to understand their characteristics and make an adequate television offer"

Module 1. The Audiovisual Audience 

1.1. Audiences in the Audiovisual Media

1.1.2. Introduction
1.1.2. The Constitution of the Audiences

1.2. The Study of Audiences: Traditions I

1.2.1. Theory of Effects
1.2.2. Theory of Uses and Gratifications
1.2.3. Cultural Studies

1.3. The Study of Audiences: Traditions II

1.3.1. Studies on Reception
1.3.2. Audiences for Humanistic Studies

1.4. Hearings from an Economic Perspective

1.4.1. Introduction
1.4.2. Audience Measurement

1.5. Theories of Reception

1.5.1. Introduction to Reception Theories
1.5.2. Historical Approach to Reception Studies

1.6. Audiences in the Digital World

1.6.1. Digital Environment
1.6.2. Communication and Convergence Culture
1.6.3. The Active Nature of the Audiences
1.6.4. Interactivity and Participation
1.6.5. The Transnationality of Audiences
1.6.6. Fragmented Audiences
1.6.7. Audience Autonomy

1.7. Hearings: The Essential Questions I

1.7.1. Introduction
1.7.2. Who are They?
1.7.3. Why do They Consume? 

1.8. Hearings: Essential Questions II

1.8.1. What do they Consume?
1.8.2. How do they Consume?
1.8.3. With what Effects?

1.9. The Engagement Model I

1.9.1. Engagement as a Metadimension of Audience Behavior 
1.9.2. The Complex Assessment of Engagement

1.10. The Engagement Model II

1.10.1. Introduction. The Dimensions of Engagement
1.10.2. Engagement and User Experiences
1.10.3. Engagement as an Emotional Response from Audiences
1.10.4. Engagement as a Result of Human Cognition
1.10.5. Observable Behaviour of Audiences as an Expression of Engagement

A first-rate academic tour to learn about the public's tastes and be able to create successful programs"