Syllabus

This Postgraduate certificate is composed of a high quality didactic module developed by a teaching team with extensive experience in the field of Corporate Communication. The program provides a comprehensive and up-to-date approach to the essential concepts of personal branding and branding, as well as the latest techniques and trends to create and manage an effective personal brand. The 100% online format allows students to organize academic resources according to their needs, while the Relearning pedagogical methodology guarantees personalized training adapted to the learning pace of each student, with the continuous support of experts in the field.

The teaching method of this program is completely online, which will allow you to learn without the need to depend on restrictive and uncomfortable schedules"

Syllabus

TECH Global University Postgraduate certificate Self-diagnosis for personal brand building , is focused on equipping the student with skills to make effective decisions in the field of Corporate Communication. With a total of 150 hours of instruction, the Syllabus Centers on the development of managerial competencies in changing Environment, the intention to improve professional Performance and excellence in leadership and business management.

The objective of the Postgraduate certificate is to instruct students in Branding from an innovative, strategic and global perspective, in order to enhance their professional profile and business management skills. The innovative content is based on the latest trends and is supported by the best educational methodology and exceptional quality faculty. 

The syllabus focuses on topics such as SWOT analysis, benchmarking, personal branding objectives, value propositions, audience identification and business models, among others. Students have the opportunity to work both individually and in teams on practical cases to immerse themselves in real business situations.

In conclusion, the Postgraduate certificate in Self-diagnosis for personal brand building offers a complete training in personal branding techniques and skills to solve critical situations in a creative and efficient way. Training. is delivered in a 100% online format and uses the Relearning methodology to offer students flexibility in organizing academic resources in a personalized way.

This Postgraduate certificate is developed over 6 week and is divided into 1 module:

Module 1.  Self-diagnosis for personal brand building. Reputation in the market, SWOT, auditing and benchmarking personal branding

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Self-diagnosis for personal brand building completely online. Throughout the 12 months of the educational program, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Self-diagnosis for personal brand building. Reputation in the market, SWOT, auditing and Benchmarking

1.1. Self-diagnosis for personal brand building 

1.1.1. Self-assessment and self-knowledge for personal brand building 
1.1.2. Self-knowledge: step one in personal brand management 
1.1.3. Key aspects during the personal branding process

1.2. Reputation in the marketplace An outward look

1.2.1. Importance of brand perceptions and reputation of a brand 
1.2.2. Connection between what others perceive and the values of the personal brand 
1.2.3. Compilation of the data they perceive in the market as a personal brand 

1.3. Personal SWOT applied to Personal Branding 

1.3.1. DAFO applied to personal branding
1.3.2. Personal SWOT development strategy 
1.3.3. How to leverage and capitalize on strengths 

1.4. Auditing, best practices and benchmarking 

1.4.1. Identification of the personal brands that are referents in the sector
1.4.2. Identification of factors leading to success 
1.4.3. Positioning objective to be achieved as a personal brand 

1.5. The Purpose: the polar star that guides the Personal Brand 

1.5.1. The purpose of life 
1.5.2. Identifying the Purpose: Powerful Questions 
1.5.3. Ikigai and other clarification tools 
1.5.4. Coherence and Identity. Connection between personal brand and life purpose 

1.6. Objectives in personal branding

1.6.1. Number one target identification strategy for personal branding 
1.6.2. Establishing IT Goals 
1.6.3. Reflection on Visibility or Sales 

1.7. Reflection on target audience and value proposition 

1.7.1. Target audience: identification of the company interested in your strengths
1.7.2. Determination of the value proposition 
1.7.3. Strategy to develop the value proposition 

1.8. Impact of self-knowledge in the development of the personal brand 

1.8.1. Case Study: Process of identifying of brand values 
1.8.2. Case Study: Usefulness in influencing differentiation as a personal brand 
1.8.3. Case Study: The Impact in The Target Audience 

1.9. Business Models 

1.9.1. Monetization feasibility study of a personal brand
1.9.2. Identification of key players and other relevant aspects 
1.9.3. Setting up a personal branding business 

1.10. Personal Branding Model Canvas in practice

1.10.1. Presentation of Personal Branding Model Canvas 
1.10.2. Tool Use 
1.10.3. Practical Example 

You will delve into clarifying tools such as Ikigai, which will allow you to identify the purposes for which to build a personal brand"

Teaching Objectives

By taking this Postgraduate certificate program, the professional will be able to improve his or her ability to evaluate the personal brand of companies and align it with the values and culture on which the development of organizations is based. They will also delve into different skills of effective communication, leadership and teamwork, as well as acquire practical and strategic knowledge to build a solid and coherent personal brand. In this way, the specialist will be better prepared to stand out in the labor market and advance in his or her professional career.

Gain unparalleled career prospects and increase your chances of leading the world's most renowned companies"

TECH makes the goals of their students their own goals too.
Working together to achieve them

The Postgraduate certificate in Self-diagnosis for personal brand building will enable the student to: 

  1. Identify, from the perspective of self-knowledge, the values that are the backbone of the personal brand
  2. Evaluate the starting point and take advantage of the most advanced self-knowledge tools
  3. Enhancing strengths and differences to work on positioning as a personal brand
  4. Extract relevant information on self-knowledge tools such as Ikigai
  5. Analyze the true impact of self-awareness on personal branding through case studies
  6. Analyze the true impact of self-awareness on personal branding through case studies

Postgraduate Certificate in Self-diagnosis for personal brand building

In an increasingly competitive and digital world, building a strong personal brand has become essential to stand out in the professional arena. In the Postgraduate Certificate in Self-diagnosis for personal brand building, created by TECH Global University, we will provide you with the necessary tools so that you can evaluate and enhance your personal image in the work environment. Through a theoretical-practical approach, you will learn to identify your strengths, weaknesses, opportunities and threats in building your personal brand. In addition, we will provide you with effective strategies to improve your online presence, manage your social networks in a professional manner and highlight your value proposition in today's job market.

In our online program, you will be supported by experts in personal branding, who will guide you through the self-diagnosis process and provide you with constructive feedback to help you improve your professional image. Here, you will learn how to create a personalized action plan to strengthen your personal brand, including identifying your professional goals, defining your target audience and choosing effective communication strategies. This course will provide you with the tools you need to stand out in your professional field and build a strong personal brand that will enable you to achieve success in your career.