Description

Telemedicine practice is reaching fields never seen before. That makes this the ideal time to enter the field"

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The advent of the Internet, social networks and mobile applications have motivated a latent change in medicine. This new paradigm encourages patients to explore the potential they have to make changes that benefit their health. This represents the basis of patient-centered medicine, where patients, healthcare professionals and the healthcare sector work together to empower patients in the prevention, timely diagnosis and better management of diseases.

Considering this new reality, this postgraduate certificate aims for students to delve into everything related to the digital environment, its possibilities and risks from the point of view of marketing and communication. In this way, doctors will learn to create a strategy that will allow them to publicize their digital health project and reach their target audience. Students will also develop the various techniques to achieve both communication and sales objectives.

All this through a 100% online academic program that makes it easy to balance studies with other daily activities. Thus, the doctor will only need an electronic device (Smartphone, Tablet, PC) with Internet connection to open up a wide horizon of knowledge that will allow him to position himself as a professional of reference in the sector.

All the information regarding digital marketing and communication for telemedicine projects condensed into just six weeks of intensive training” 

This postgraduate certificate in Communication and Digital Marketing Applied to Telemedicine Projects contains the most complete and up-to-date scientific program on the market. The most important features of the include:

  • More than 80 clinical cases, recorded with POV (Point Of View) systems from different angles, presented by experts in Telemedicine and other specialties
  • The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
  • Presentation of practical workshops on procedures and techniques
  • An algorithm-based interactive learning system for decision-making in the clinical situations presented throughout the course
  • Action protocols and clinical practice guidelines, which cover the most important latest developments in this specialist area
  • All of this will be complemented by theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • With a special emphasis on evidence-based medicine and research methodologies in Telemedicine
  • Content that is accessible from any fixed or portable device with an Internet connection

You are just one click away from turning your career around and starting to make your professional dreams come true” 

The teaching staff includes a team of prestigious healthcare professionals, who bring their experience to this training program, as well as renowned specialists from leading scientific societies. 

The multimedia content developed with the latest educational technology will provide the surgeon with situated and contextual learning, i.e., a simulated environment that will provide immersive training program to train in real situations. 

This program is designed around Problem Based Learning, whereby the surgeon must try to solve the different professional practice situations that arise during the course. For this reason, you will be assisted by an innovative, interactive video system created by renowned and experienced experts in the field of Reconstructive Plastic Surgery with extensive teaching experience. 

A benchmark program, designed by prestigious physicians, full of high-level content"

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Telemedicine is on the rise, and professionals who manage to launch their digital projects now will be one step closer to success"

Objectives

With the aim of ensuring that doctors in the field are up-to-date in everything related to marketing and communication for telemedicine projects, TECH has designed this postgraduate certificate that seeks to introduce doctors to a new area that requires specific knowledge. This update in doctor competencies, and the acquisition of new skills and abilities, will be the main professional asset for success in an area that increasingly demands specialized professionals.

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If your goal is to launch telemedicine projects, then this postgraduate certificate is definitely for you"

General Objectives

  • Delve into the understanding of the environment in which telemedicine services are developed, including challenges, limitations and opportunities in the area
  • Delve into the ethical, legal, technical and medical aspects of creating and implementing telemedicine projects
  • Gain a deeper understanding of the different areas of use of ICTs in health care
  • Master the new techniques and technologies that are emerging to better serve patients and their needs
  • Further the analysis, development, implementation and evaluation of eHealth and telemedicine project

Specific Objectives

  • Master the ethical-legal framework for the implementation of new technologies
  • Thoroughly study patient and health professional responsibilities in telemedicine practice
  • Deepen awareness of the need for privacy and security of information
  • Define data protection legislation
  • Master and apply data security and privacy
  • Differentiate between the various bioethical approaches and their ICT application
  • Develop the different implementation measures to ensure patient safety in a quality management environment
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Seize the opportunity and take the step to get up to date with the latest developments in the field of telemedicine and propel yourself to the forefront of the field"

Postgraduate Certificate in Communication and Digital Marketing Applied to Telemedicine Projects

The implementation of telemedicine has become an innovative and efficient solution to bring medical care closer to those patients who for various reasons cannot attend medical consultations in person. Due to the growth and demand for this modality of care, there is a need to train professionals in areas related to communication and digital marketing for the success of telemedicine projects. In TECH Technological University we are committed to training professionals to meet the challenges of this new modality of medical care, therefore, we have developed the Postgraduate Certificate in Communication and Digital Marketing Applied to Telemedicine Projects the most complete and updated in the educational market. The postgraduate course is taught in virtual mode and has an innovative curriculum designed by the best specialists belonging to the sector.

Become an expert in telemedicine

At TECH we believe that education is the key to success in the field of telemedicine, therefore, our program focuses on offering a complete and updated training with the latest developments in the sector. In this Postgraduate Certificate, we will prepare you to understand patient needs and how to implement effective communication and digital marketing strategies to make a positive impact on telemedicine projects. In addition, we will instruct you in social media content management, SEO, email marketing and the creation of online advertising campaigns; all focused on the field of telemedicine. Finally, you will learn how to develop leadership and project management skills in order to successfully lead telemedicine projects. Enroll now and get ready to tackle change in the future of healthcare!