A comprehensive program of the highest quality, which will allow you to acquire the personal and professional work tools necessary to master the MBA in Audiovisual Business Management"

The audiovisual industry is developing at a dizzying pace, feeding intensively on the social, economic and cultural changes of the international environment. Management in this context is the essential guideline to give real chances of success, in the practical sense of the term, to any project. 

In order to be able to work in this field in a precise and solvent way, the professional will need a personal background of broad but specific knowledge in the different fields and contexts of the audiovisual sector. 

This professional master’s degree has been developed with the clear and concrete objective of providing the necessary professional tools to be able to organize and manage the management processes of the different work fields involved. With this approach in mind, we will begin by covering the concepts of industry and culture, studying cultural journalism and the way it works. 

The technical part, focused on the development of the projects, from the theoretical and practical points of view, will take the students through the journey from the idea to the staging. This approach, which will give you theoretical knowledge and the ability to apply it in practice, will be present throughout the entire education in the different subjects. In this way, everything you will learn will be converted into real working skills that will allow you to boost your capacity intensively. Therefore, you will learn the structure of the audiovisual system and the way in which the production of this type of content contemplates its financing and its valuation of investment in costs and benefits. 

Another relevant aspect refers more directly to the most creative part of the sector. You will learn the basics that determine the direction of actors in fiction and the creation of narrative discourse. This data will allow you to continue advancing towards the understanding of the cultural industry and the new communication models that are currently being developed. In this sense, an in-depth knowledge of the new genres and formats that are being used in TV is a Must. A domain that will give you the necessary perspective to position it in your own way of creating and therefore reach your target audience. 

A professional master’s degree that will take you through an intense and comprehensive educational journey"

This MBA in Audiovisual Business Management contains the most complete and up-to-date educational program on the market. The most important features include:

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-assessment and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection
• Supplementary documentation databases are permanently available, even after the course

A contextualized and real educational program that will allow you to put your learning into practice through new skills"

Our teaching staff is made up of working professionals. In this way, TECH ensures that it delivers the educational update objective it is aiming for. A multidisciplinary team of qualified and experienced teachers in different environments, who will impart the theoretical knowledge in an efficient way, but, above all, will put at the service of the program the practical knowledge derived from their own experience: one of the differential qualities of this program. 

This mastery of the subject is complemented by the effectiveness of the methodological design of this MBA. Developed by a multidisciplinary team of e-Learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of comfortable and versatile multimedia tools that will give you the operability you need in your education.

The design of this program is based on Problem-Based Learning: an approach that views learning as a highly practical process. To achieve this remotely, TECH will use telepractice: with the help of an innovative, interactive video system, and Learning from an Expert you will be able to acquire the knowledge as if you were facing the scenario you are learning at that moment. A concept that will allow students to integrate and memorize what they have learnt in a more realistic and permanent way.

The different scenarios of the management of the audiovisual industry are developed with clarity and effectiveness to give our students a boost"

A practical and real program that will allow you to advance gradually and safely"

The objectives that TECH proposes in each of the educational programs are focused on achieving a global impulse to the development of the students, not only in the academic field, in which the highest quality standards are set, but also in the personal field. To this end, a stimulating and flexible development is offered that allows you to achieve the satisfaction of completing your goals effectively. 

Learn in an efficient and stimulating way and achieve your professional goals with the quality of a course of great educational impact"

General Objectives

• Broaden the knowledge and information provided to the student with a higher level of depth in the field of journalism, although, more specifically within the field of audiovisual industry management
• Learn how to perform functions in this field in a specialized and 
  professional environment

Specific Objectives

Module 1. Cultural Journalism 

• Have the transversal and specific competencies necessary to successfully face the reality of cultural journalism in different fields
• In-depth knowledge of digital communication and cultural journalism
• Know how to identify, create and develop stories with the different points that encompass it, marked by rigor and personal branding
• Know and develop the essential guidelines for documentation in cultural journalism
• Know, understand and identify the new topics of journalism, culture and web 3.0
• Learn about the use of social networks in cultural journalism and journalistic genres
• Know how to make use of information through social networks and develop a communication plan
• Develop specific content within cultural journalism in terms of positioning

Module 2. Theory and Techniques for Performance 

• Know the working environment of the production team: technological means, technical routines and human resources. Figure of the filmmaker in professional contexts: competencies and responsibilities
• Know the creative path of the idea, from the script to the product on screen
• Learning the basics of staging elements
• Be able to analyze and foresee the necessary means from a sequence
• Acquire the ability to plan narrative and documentary sequences according to the available means
• Know the basic techniques of production
• Identify and properly use technological tools in the different phases of the audiovisual process
• Learn to put into practice the fundamental elements and processes of audiovisual storytelling
• Know the characteristics, uses and needs of multi-camera audiovisual projects
• Be able to move television programs from the set to the screen
• Understand the needs and advantages of teamwork in multi-camera audiovisual projects

Module 3. Structure of the Audiovisual System 

• Know the basis of the functioning of the audiovisual system (to fix fundamental contents, to know the authors/texts worked on in each topic)
• Acquire the capacity for theoretical and critical analysis of the organizational structures of audiovisual communication (understanding the main ideas, relating concepts and elements)
• Study in depth the historical, economic-political, social and technological framework in which audiovisual products are produced, distributed and consumed
• Learn the nature and interrelationships between the subjects of audiovisual communication: authors, institutions, companies, media, supports and receivers
• Identify current issues and debates concerning the audiovisual system

Module 4. Audiovisual Production 

• Know the historical origins of audiovisual production and its evolution in contemporary society
• Identify the theoretical concepts that define the production processes of audiovisual works
• Knowledge of the legal framework and legislation governing the audiovisual production sector and its impact on the different production formats
• Be able to identify the production design of an audiovisual work based on the analysis of its financing sources
• Identify the different items in the budget of an audiovisual work
• Point out production decisions from the final copy of an audiovisual production
• Define ways of exploitation and commercialization of audiovisual productions
• Identify and classify the human teams and technical means appropriate and necessary for each phase of the project: pre-production, recording/filming, post-production
• Control the amortization process of audiovisual productions

Module 5. Fiction Production and Acting Direction 

• Provide the student with the theoretical and technical foundations, as well as the instrumental skills to face, from a narrative and aesthetic point of view, the production of audiovisual fiction, in different media and technologies
• Study the processes of creation, production and post-production of audiovisual works (cinema, television), as well as the basic elements of narration (image and sound)
• Adequately handle the theoretical models of narrative construction, the mechanisms involved in the creation of stories and their articulation through staging, editing and post-production
• Knowing the integral staging of audiovisual productions for film and television, taking responsibility for the direction of actors and adjusting to the script, work plan or previous budget
• Have the capacity and ability to direct/produce films according to a schedule, script and shooting plan
• Relate cinema to other pictorial arts such as photography and painting
• Analyze the differences between directing for theater and for film in order to understand the particularities of the languages
• Know the interpretative methods and their origin in order to make actor-director communication more fluid

Module 6. Cultural Industries and New Communication Business Models

• Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and socio-cultural aspects
• Delve into the challenges that the digital environment has posed to the business models of journalistic companies and other traditional cultural industries
• Analyze and design innovative strategies that contribute to the improvement of management and decision-making processes, well as to the development of information products in line with the needs of audiences and advertisers
• Understand the changes in the processes of organization and management of strategic, human, material and technical resources of new businesses in the digital environment

Module 7. Management and Promotion of Audiovisual Products 

• Know the fundamental concepts governing the distribution, marketing and dissemination of an audiovisual product in contemporary society.
• Identifying the different audiovisual exhibition windows and monitoring amortizations
• Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects
• Identify the marketing design of an audiovisual production through its impact on the different contemporary audiovisual media
• Know the history and contemporary problems of film festivals
• Identify the different categories and modalities of film festivals
• Analyze and interpret the economic, cultural and aesthetic logics of film festivals at local, national and global levels

Module 8. Television Genres, Formats and Programming 

• Know the concept of genre as applied to fiction production and television entertainment
• Distinguish and interpret the various genres of fiction production and television entertainment and their evolution over time
• Have the capacity for cultural, social and economic analysis of television genres as the backbone of audiovisual creation and consumption practices
• Know the modifications and hybridizations that occur in television genres in the context of contemporary television
• Recognize the different formats in the context of the current television panorama
• Identify the keys to a format, its structure, operation and impact factors
• Know how to interpret, analyze and comment on a television format from a professional, aesthetic and cultural perspective
• Know the main techniques and processes of programs in generalist television
• Understand and critically analyze the processes of the television offer, its evolution and current reality, in relation to the phenomenon of reception and the social and cultural contexts in which it is produced

Module 9. The Audiovisual Audience  

• Know, at a theoretical level, the currents of studies dedicated to audiovisual reception
• Identify the differences between the different approaches to the study of audiovisual reception and the current state of the art
• Understand the functioning of social networks as a fundamental part of today's audiovisual environment
• Understanding the links between audience and content
• Understand the transformations resulting from digitalization

Module 10. Television Scriptwriting: Programs and Fiction 

• Understand the creative and industrial process in the development of a fiction script for television
• Identify the different genres of television programs in order to determine the scripting techniques they require
• Know the different tools available to a television scriptwriter
• Learn how a television program format is related to its writing techniques
• Understand the basics of the dynamics of a television program format
• Gain an overview of international franchises of TV program formats
• Use a critical point of view when analyzing the various genres and formats of television programs based on their scripts
• Know the ways to present a draft script for a TV series

Achieve your goal of professional growth with this MBA in Audiovisual Business Management"