Description

This program is the best option you can find to specialize in Media and Information Product Management”

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This postgraduate diploma provides students with specific tools and skills to successfully develop their professional activity in the broad environment of Media and Information Product Management. It works on key skills such as knowledge of the reality and daily practice in the media and develops responsibility in monitoring and supervision of their work, as well as communication skills within the essential teamwork.

This program is designed to provide 600 hours of online study, and all theoretical and practical knowledge is presented through a high-quality multimedia content, analysis of clinical cases prepared by experts, master classes and video techniques that allow the exchange of knowledge and experience, maintain and update the academic level of its members, create protocols for action and disseminate the most important developments in the specialty.

With this online program, students can organize their time and pace of learning, adapting it to their schedules, in addition to being able to access the contents from any computer or mobile device.

Don't miss the opportunity to study this postgraduate diploma in Media and Information Product Management with us. It's the perfect opportunity to advance your career”

This postgraduate diploma in Media and Information Product Management contains the most complete and up-to-date program on the market. Its most notable features are:

  • Case studies presented by experts in Communication Company Management
  • The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
  • Practical exercises where the self-assessment process can be carried out to improve learning
  • Special emphasis on innovative methodologies in Communication Company Management
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate diploma is the best investment you can make when selecting a refresher program to update your knowledge in Media and Information Product Management”

The teaching staff includes professionals from the communication sector, who bring their experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. The professional will be assisted by an innovative interactive video system created by renowned and experienced experts in Communication 
Company Management.

This program comes with the best educational material, providing you with a contextual approach that will facilitate your learning"

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This 100% online program will allow you to combine your studies with your professional work while increasing your knowledge in this field"

Objectives

The program in Media and Information Product Management is designed to facilitate professional performance in the field to acquire knowledge of the main developments in the sector.

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This is the best option to learn about the latest advances in Media and Information Product Management”

General Objective

  • Train the media professional to manage a large company, acquiring the necessary knowledge in each area of the company

Specific Objectives

Module 1. Media

  • Identify media communication audiences
  • Know which media can help the company's growth
  • Advertise with media that promotes the corporate mission and vision
  • Create advertising guidelines with the media for corporate growth

Module 2. Information Product Management

  • Generate informative content that allows you to attract a large audience
  • Produce quality products that show important aspects of interest for today's society
  • Have a database with important contacts of governmental organizations, international entities and relevant personalities

Module 3. Market and Communication Environments

  • Know how to manage your company's reputation
  • Create guidelines to reach a wider target audience
  • Identify what kind of brands and household name companies want patterns with the company to increase their number of sales

Module 4. Market and Customer Management

  • Identify the company environment and their target audience
  • Know the target audience of the media and know what kind of guidelines will be generated
  • Develop a guide to facilitate mediation between private companies and the media

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Realistic objectives thought out and planned so that by the end of the program you will have acquired the knowledge you need to start working in this field"

Postgraduate Diploma in Media and Information Product Management

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Media companies are currently seeking to hire professionals highly skilled in product management and media management itself, which makes it essential to have professionals with advanced knowledge of business management and the functions within a communication entity. That is why this Postgraduate Diploma in Media and Information Product Management offers students specific tools and skills so that they can successfully develop their professional activity by attending to the product. In fact, the program works on key competencies, such as the interpretation of the reality and daily practice in the media, the development of responsibilities in the monitoring and supervision of the work or communication skills within teamwork.

Update yourself through a unique qualification in the field of Communication

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The objective of the Postgraduate Diploma in Media and Information Product Management is to update the communicator through high quality multimedia content, analysis of clinical cases prepared by experts or master classes. In this way, the student will be fully prepared to create action protocols and disseminate the most important news of the specialty. And all this through a convenient online modality in which the enrollee will make use of the experience of versed professionals in information products.