Become an expert in Inbound Marketing Strategies for Personal Branding thanks to TECH Technological University"

The creation of Inbound Marketing strategies has become a fundamental necessity for companies in the digital era. With the evolution of technology and the vast amount of information available online, it is important for companies to stand out and attract potential customers effectively. Inbound Marketing strategies offer an alternative to traditional advertising and aggressive marketing techniques, allowing companies to engage their target audience through relevant and useful content.

Mastering these strategies allows communication and journalism professionals to distinguish themselves from other competitors in the job market. For this reason, this 6-week Diploma in Inbound Marketing Strategies applied to Personal Brand Building is born, with a syllabus developed by real specialists.

An excellent option for those professionals seeking to specialize through a 100% online academic option, which offers flexibility to reconcile with daily activities while acquiring a quality education. For this, they also have numerous educational tools that will allow them to acquire practical and theoretical knowledge to develop effective Inbound Marketing and branding strategies in social networks.

TECH Technological University thus offers a high quality academic opportunity for graduates, which stands out for its great convenience and ease of access. Students only need a device with an Internet connection to access the syllabus hosted on the virtual platform at any time of the day. Undoubtedly, an excellent option for those who are looking for a quality university degree, according to the current academic times.

Boost your creativity and stand out in today's job market thanks to the skills and knowledge acquired in this course on Inbound Marketing Strategies applied to Personal Brand Building"

This postgraduate certificate in Inbound Marketing Strategies applied to Personal Brand Building contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Public Relations.
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice.
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

A quality training course with 150 teaching hours with the most current content on Marketing Automation for Personal Brand Building"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. This will be done with the help of an innovative system of interactive videos made by renowned experts.

Use creative production tools such as Canva to give your content a professional and attractive touch"

Multimedia pills are available to learn more about Inbound Marketing in a much more attractive and effective way"

The Diploma in Inbound Marketing Strategies applied to Personal Brand Building aims to provide students with the knowledge and skills necessary to develop effective digital marketing strategies focused on personal branding through Inbound Marketing. Communication professionals will learn how to create relevant and useful content, build strong relationships with their audience and increase the visibility and reputation of their personal brand online. In addition, the course is designed to enable them to apply what they have learned in practice, developing concrete strategies and projects that will allow them to stand out in today's job market.

Thanks to this degree you will apply the sales funnel methodology to improve the conversion of the personal brand of professionals and companies"

General Objectives

• Identify and define the main elements to effectively develop and manage a personal brand
• Discover the elements that will help you work on your personal brand identity and achieve coherence
• Work in depth on the strategic elements that will form the basis of your messages and personal story
• Develop the message in its different rational and emotional forms
• Conceptualize a content strategy in line with the personal brand
• Examine the possibilities offered by the main social platforms for the design of effective personal branding strategies
• Identify the steps for the development of a strategic plan for personal branding in social media, establishing objectives and KPIs to measure results
• Determine how to approach and improve the process of content creation
• Study success stories of personal brands in different sectors

Specific Objectives

• Discover how to improve daily productivity to generate content ideas and avoid blank page syndrome
• Compile the best tools for generating new content ideas and know where to look for inspiration and always be up to date with what is being published in the industry
• Use creative production tools such as Canva
• Choosing the most appropriate e-mail marketing tool for each professional
• Identify the best incentive to maximize lead capture and build a proprietary database
• Use email marketing as a tool  channel for building a “community of loyal customers”
• Improving personal brand conversion by applying the sales funnel methodology

Identify the most appropriate e-mail marketing tool for your client and learn how to use it effectively with this Diploma"