Explore future trends in Machine Learning Content Generation through this 100% online university program”

The use of Machine Learning in Email Marketing helps professionals design more effective and personalized advertising campaigns. This leads to higher conversion rates, implying greater retention by consumers. In addition, this smart technology serves to predict future customer behavior, such as the probability of cancellation of goods or services. In this way, experts can take proactive measures to avoid losses or other related problems.  

Aware of its importance,TECH develops an innovative program aimed at individualizing and automating campaigns. The syllabus will delve into multiple resources to optimize communication processes with users, including Virtual Assistants. Also, the syllabus will delve into ethical considerations to ensure a responsible use of Artificial Intelligence in the generation of content such as videos or texts. The program will also offer exhaustive analysis of success stories in information production through Cognitive Computing.  Even the teaching materials will delve into future trends in this area so that graduates develop innovative proposals with which to raise their professional horizons.  

To consolidate all this content, TECH follows a modern methodology 100% online, which allows professionals to complete their knowledge update without the need to make uncomfortable daily trips to study centers. On the other hand, students will have at their disposal excellent teaching materials present in a variety of textual and multimedia formats (highlighting readings, explanatory videos, infographics or assessment exercises). Thanks to this, you will enjoy a fully enjoyable and individualized learning. This will enable specialists to take advantage of the wide range of opportunities offered by a constantly evolving technology sector.  

You will stand out for optimizing both prices and promotions using the latest technological systems”

This postgraduate diploma in Management and Execution of Optimized Digital Marketing Strategies using Artificial Intelligence contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Artificial Intelligence in Marketing and Communication 
• The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

You will take into account during their procedures the feelings of customers thanks to the analysis of their feedbacks on platforms such as Facebook or X" 

The program’s teaching staff includes professionals from the field who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

You will generate advanced texts through Artificial Intelligence, for later publication in both blogs and social media"

You will have access to a learning system based on repetition, with natural and progressive teaching throughout the entire syllabus"

This university program will turn graduates into real experts in Digital Marketing Strategies using Artificial Intelligence. Students will effectively manage the most contemporary tools of Machine Learning, which will allow them to individualize user experiences both on websites and in major social media. In this way, they will perform Predictive Analysis and use Big Data to predict trends in the communication sector. Experts will also run automation processes to analyze customer preferences and target audiences accurately. 

Want to experience an immediate quality jump in your career? Achieve it with TECH in just 450 hours"   

General Objectives

• Understand the fundamentals of how AI is transforming Digital Marketing strategies
• Develop, integrate and manage chatbots and virtual assistants to improve customer interactions 
• Delve into the automation and optimization of online ad buying through programmatic advertising with AI  
• Interpret large volumes of data for strategic decision making in Digital Marketing 
• Apply AI to email marketing strategies for personalization and campaign automation 
• Explore emerging trends in AI for Digital Marketing and understand their potential impact on the industry

Specific Objectives

Module 1. Artificial Intelligence in Digital Marketing Strategies  

• Perform Digital Marketing transformation processes with AI
• Control the most advanced tools of Machine Learning for customer communication 
• Personalize users' experiences on websites and social media
• Develop chatbots and virtual assistants in Digital Marketing

Module 2. Content Generation with AI   

• Master AI systems for SEO and SEM optimization 
• Execute Predictive Analytics and using Big Data in Digital Marketing  
• Use Email Marketing for Personalization and Automation in Campaigns  
• Analyze future trends in AI for Digital Marketing 

Module 3. Automation and Optimization of Marketing Processes with AI  

• Develop Marketing Automation Processes with AI  
• Optimize Advertising Campaigns through Machine Learning  
• Optimize advertising campaigns through Machine Learning
• Analyze sentiment with AI on social networks, leveraging customer feedback

Access a flexible university program, without fixed schedules and with a content available 24 hours a day"