Analyze consumer behavior at the world’s best digital university according to Forbes"  

AI is a key tool for automating LED generation processes. Communication professionals can locate the most promising potential customers based on their particular characteristics and online behaviors. These smart systems save time and resources, helping sales-oriented teams focus on higher-quality leads. In turn, these resources adapt immediately to the changing requirements and preferences of customers, which is essential in a business environment characterized by its constant evolution.

Based on this, TECH launches a revolutionary program that will analyze in detail the automated identification of Leads. The syllabus will give students numerous strategies to optimize prices and customize content for user engagement. The syllabus will also provide guidelines for automated tracking, with the aim of improving customer relations. In addition, didactic materials will delve into predicting customer needs, student factors such as their buying behavior. In this sense, the program will encourage graduates to perform a dynamic segmentation of offers and provide highly individualized recommendations. 

To encourage this updating, TECH provides numerous additional teaching materials that make up the excellent virtual library of this university program. In this way, students will be able to access when and where they develop all the content hosted on the online platform. Undoubtedly, an ideal opportunity to keep abreast of advances in Sales and Leads Generation with AI through a flexible Postgraduate Diploma, without attendance or classes with fixed schedules. In this way, students will take a first level academic option while being able to reconcile their daily professional responsibilities.

You will offer personalized recommendations to your customers to encourage them to purchase your services over a long period of time"   

The postgraduate certificate in Optimized Sales Generation and Management with Artificial Intelligence contains the most complete and up-to-date program on the market. Its most notable features are:

• The development of case studies presented by experts in Artificial Intelligence in Marketing and Communication
• The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Want to specialize in Predictive Competitive Surveillance? Meet your goal in just 150 hours thanks to this exclusive program"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.  

You will acquire knowledge without geographical limitations or preestablished timing"

With the Relearning system you will integrate the concepts in a natural and progressive way. Forget about memorizing!"

Thanks to this university program, graduates will revolutionize digital sales processes by effectively applying machine learning systems. These professionals will anticipate the needs of consumers and meet them through highly creative products or services. In line with this, experts will apply to their usual procedures the most advanced techniques in both generation and Leads Scoring. This will optimize the identification and prioritization of prospects. They will also implement Virtual Assistants on web platforms and social media, which will allow users to resolve their doubts very quickly. 

You will be able to access the Virtual Campus at any time and download the contents to consult them whenever you wish"

General Objectives

• Understand the fundamentals of how AI is transforming Digital Marketing strategies
• Develop, integrate and manage chatbots and virtual assistants to improve customer interactions
• Delve into the automation and optimization of online ad buying through programmatic advertising with AI 
• Interpret large volumes of data for strategic decision making in Digital Marketing
• Apply AI to email marketing strategies for personalization and campaign automation
• Explore emerging trends in AI for Digital Marketing and understand their potential impact on the industry

Specific Objectives

• Nurture Leads generation tools and procedures with AI
• Implement Virtual Assistants in Sales Processes
• Predict consumer needs through Machine Learning
• Learn about the main innovations and predictions in the sales field

TECH’s learning system follows the highest international quality standards"