You will carry out processes to customize audiences through the automated learning tools that you will analyze in this university program 100% online"

Thanks to the integration of data and platforms play an essential role in Automated Marketing strategies. For example, mechanization of processes such as campaign management, lead tracking or performance measurement allow teams to be more efficient and focus on strategic tasks. However, these operations present a series of challenges for professionals. Among them, the integration of information from various sources (CRM systems, social media, websites, etc.) stands out. This requires careful planning when implementing AI tools.

In this context, TECH develops a revolutionary program that will thoroughly address Marketing Automation through Machine Learning systems. To do this, the syllabus will delve into optimizing advertising campaigns and customizing audiences with AI. In turn, the syllabus will emphasize the importance of graduates analyze the feelings of consumers through the feedbacks they provide through social media such as X or Facebook. Moreover, the teaching materials will address mechanisms aimed at optimizing prices and promotions. In addition, the university program will focus on studying the future trends of Automation with AI in the world of advertising.

It is an intensive program of 150 teaching hours, where students will make a complete update on the processes used in the present to improve relations with customers. All with a syllabus made up of multimedia resources that include interactive summaries, case studies and complementary readings. In addition, with the Relearningsystem, based on the reiteration of the most outstanding concepts along this academic itinerary, students will not have to invest a lot of hours in the study and will get a much more effective update. exto between featured.

You will optimize the prices and promotions of your products through the most sophisticated technological tools after completing this TECH program"

The postgraduate certificate in Optimization of Digital Marketing Processes using Artificial Intelligence  contains the most complete and up-to-date program on the market. The most important features include: 

• The development of case studies presented by experts inArtificial Intelligence in Marketing and Communication
• The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You’ll boost your results and redefine how brands connect with their audience in just 150 hours with this program"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

You’ll use Machine Learning to provide immediate, automated responses to your customers"

With the revolutionary Relearning methodology developed by TECH, you will integrate all the knowledge optimally to successfully achieve the results you are looking for"

In just 150 hours of learning, this postgraduate certificate will make graduates apply advanced techniques of Automation and Optimization in Digital Marketing. In this way, experts will be able to optimize their different advertising campaigns, making optimal management of CRM. In turn, students will acquire skills to integrate data and platforms using AI. On the other hand, they will carry out exhaustive analyses on the feelings of users taking advantage of the feedbacks that they provide through social media. This will allow them to optimize customer interactions and improve their perception of the brand.

A complete and current syllabus configured as a high-quality training tool of exceptional quality"

General Objectives

• Understand the fundamentals of how AI is transforming Digital Marketing strategies
• Develop, integrate and manage chatbots and virtual assistants to improve customer interactions
• Delve into the automation and optimization of online ad buying through programmatic advertising with AI
• Interpret large volumes of data for strategic decision making in Digital Marketing
• Apply AI to email marketing strategies for personalization and campaign automation
• Explore emerging trends in AI for Digital Marketing and understand their potential impact on the industry

Specific Objectives

• Develop Marketing Automation Processes with AI
• Optimize Advertising Campaigns through Machine Learning
• Optimize advertising campaigns through Machine Learning
• Analyze sentiment with AI on social media, leveraging customer feedback

You will have access to the contents from any fixed or portable device with Internet connection, even from your cell phone”