You will access the latest innovations in Artificial Intelligence, applied to advertising and communication in 150 hours of exclusive resources"   

Intelligent Computing-powered Communication and Marketing Data Analysis provides an accurate and rigorous approach to the performance of applied strategies. Using advanced algorithms or patterns, AI systems are extremely useful for identifying trends in the social media most used by users. In this way, professionals can make more informed determinations and design fully customized advertising campaigns. These intelligent mechanisms also serve to frequently assess the impact of the strategies implemented.  

For this reason, TECH launches an advanced program for specialists to feed on the most revolutionary tools to analyze data in the communicative context. The academic itinerary will address in detail techniques to carry out Predictive Analysis by studying large volumes of data. The syllabus will also pay careful attention to market segmentation processes and the Return on Investment in Digital Marketing. It should be noted that the training will provide students with success stories in this field, with the aim of benefiting from their lessons and conclusions.  

This academic program, taught in a 100% online format, is based on the methodology of Relearning. This teaching system consists of reiterating key concepts to optimize the assimilation of contents. Moreover, it is complemented by different multimedia teaching materials, specialized readings or case studies. Students can access them comfortably at any time of the day, from an electronic device with an Internet connection. Experts will not have to invest large amounts of hours in memorization and you will get a much more effective update. 

Study from the comfort of your home and update your knowledge online with TECH Technological University, the biggest online university in the world”   

The postgraduate certificate in Communication and Marketing Data Analysis using Artificial Intelligence contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Artificial Intelligence in Marketing and Communication 
• The graphic, schematic and eminently practical content of the system provides complete and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning 
• Its special emphasis on innovative methodologies  
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection 

This program will make you an agent of change capable of transforming the business environment with innovative ideas based on the latest technology" 

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities.  

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.   

Perform the most accurate predictive analytics to improve your decision making"

Relearning will allow you to learn with less effort and more performance, getting more involved in your professional specialization"

This program will help graduates master emerging technologies applied to Communication and Marketing Data Analysis. This will allow professionals to make decisions based on the most accurate data. In this connection, specialists will apply AI in predictive analysis of large volumes of information. Moreover, they will focus on measuring the Return on Investment to identify which strategies and channels of communication are most effective. Experts will then optimize strategies with the aim of improving their relations with consumers. 

A high intensity university program that will allow students to advance quickly and efficiently in their learning" 

General Objectives

• Understand the fundamentals of how AI is transforming Digital Marketing strategies
• Develop, integrate and manage chatbots and virtual assistants to improve customer interactions 
• Delve into the automation and optimization of online ad buying through programmatic advertising with AI  
• Interpret large volumes of data for strategic decision making in Digital Marketing 
• Apply AI to email marketing strategies for personalization and campaign automation 
• Explore emerging trends in AI for Digital Marketing and understand their potential impact on the industry

Specific Objectives

• Master specific technologies for the analysis of Communication and Marketing data
• Apply AI to the analysis of large volumes of data 
• Develop Predictive Analytics for Informed Decision Making 
• Improve Marketing strategies with AI 

The main objective of TECH is for students to acquire academic and professional excellence"