Training that will elevate your skills to the highest professional level, with up-to-date information on the latest business techniques and approaches"

Why study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"     

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus. 

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high... 

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.    

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Show the world your talent after completing this program. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities. 

Learn with the best

In the classroom, TECH’s teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique: 

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.    

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Re-learning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.      

Economy of Scale

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.   

At TECH you will have access to Harvard Business School case studies" 

This program is structured according to the latest methodological innovations of TECH, which means that students are not only accessing the best didactic content in performance marketing, but will also be able to get the most out of all the lessons taught. Thanks to a teaching staff with extensive experience in the field, students are guaranteed a quality teaching, adjusted to current demands. 

TECH is aware of the importance of this degree for you. That's why you will be supported by an unparalleled teaching team”

Syllabus

The content of this Postgraduate diploma in Performance Marketing and Social Media develops the managerial and marketing skills of its students, taking them to a new professional level. 

Throughout 375 hours of training, it is student themselves who must analyze and solve real business situations around Performance Marketing and Social Media, which makes it a much more contextual and enriching learning experience. 

A program that, in addition, is taught completely online, with the advantage that this means for students to be able to balance it with other activities or responsibilities. 

This Postgraduate diploma takes place over 6 months and is divided into 3 modules: 

Module 1. Digital Marketing and E-Commerce
Module 2. Performance Marketing
Módulo 3. Social Media and Community Management

Where, When and How is it Taught?

TECH offers you the possibility of taking this program completely online. Throughout the 6 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Digital Marketing and E-Commerce

1.1. Digital Marketing and E-Commerce

1.1.1. The Digital Economy and the Sharing Economy
1.1.2. Trends and Social Changes in Consumers
1.1.3. Digital Transformation of Traditional Companies
1.1.4. The Roles of the Chief Digital Officer

1.2. Digital Strategy

1.2.1. Segmentation and Positioning in the Competitive Context
1.2.2. New Marketing Strategies for Products and Services
1.2.3. From Innovation to Cash Flow

1.3. Technology Strategy

1.3.1. Basic Concepts of Web Development
1.3.2. Hosting and Cloud Computing
1.3.3. Content Management Systems (CMS)
1.3.4. Formats and Digital Media
1.3.5. Technological e-Commerce Platforms

1.4. Digital Regulation

1.4.1. Privacy Policy and Personal Data Protection Act
1.4.2. Fake Profiles and Fake Followers
1.4.3. Legal Aspects of Marketing, Advertising, and Digital Content

1.5. Online Market Research

1.5.1. Quantitative Research Tools in Online Markets
1.5.2. Dynamic Qualitative Customer Research Tools

1.6. Online Agencies, Media, and Channels

1.6.1. Integral, Creative, and Online Agencies
1.6.2. Traditional and New Media
1.6.3. Online Channels
1.6.4. Other Digital Players

Module 2. Performance Marketing

2.1. Permission Marketing

2.1.1. How to Obtain User Permission?
2.1.2. Personalizing the Message
2.1.3. Mail Confirmation or Double Opt-in

2.2. Strategy and Performance Techniques

2.2.1. Performance Marketing: Results
2.2.2. Digital Media Mix
2.2.3. The Importance of the Funnel

2.3. Programmatic Marketing and RTB

2.3.1. RTB: RealTime Planning and Purchasing
2.3.2. Programmatic Purchasing Ecosystem
2.3.3. How to Integrate RTB into the Media Mix?
2.3.4. Keys to RTB on Different Devices

2.4. Affiliate Campaign Development

2.4.1. Agencies and Affiliate Programs
2.4.2. Postview
2.4.3. Designing Affiliate Programs

2.5. Launching an Affiliate Program

2.5.1. Affiliation and Direct Affiliation Networks
2.5.2. Results Analysis and Monitoring
2.5.3. Fraud Control

2.6. Developing E-Mail Campaigns

2.6.1. Designing E-Mail Marketing Campaigns
2.6.2. E-mail Marketing
2.6.3. Lists of Subscribers, Leads, and Customers

2.7. E-Mail Marketing Tools and Resources

2.7.1. Acumbamail
2.7.2. Mailchimp
2.7.3. Templates
2.7.4. Inbox Inspection

2.8. Online Writing for E-Mail Marketing Campaigns

2.8.1. How to Create Good Headlines?
2.8.2. Writing Content for Newsletters
2.8.3. Calls to Action in Newsletters

2.9. Display and Campaign Optimization

2.9.1. Advertising, Persuasive Communication
2.9.2. Behavioral Targeting, Re-Targeting, Re-Messaging
2.9.3. Affiliation
2.9.4. Campaign Preparation

2.10. E-Mail Marketing Metrics

2.10.1. List Metrics
2.10.2. Newsletter Delivery Metrics
2.10.3. Conversion Metrics

Module 3. Social Media and Community Management

3.1. Web 2.0 or the Social Web

3.1.1. Organization in the Age of Conversation
3.1.2. Web 2.0 Is All About People
3.1.3. New Environments, New Content

3.2. Digital Communication and Reputation

3.2.1. Crisis Management and Corporate Reputation Online
3.2.2. Online Reputation Report
3.2.3. Label and Good Practices on Social Media
3.2.4. Branding and Networking 2.0

3.3. General, Professional, and Microblogging Platforms

3.3.1. Facebook
3.3.2. LinkedIn
3.3.3. Google+
3.3.4. Twitter

3.4. Video, Image, and Mobility Platforms

3.4.1. YouTube
3.4.2. Instagram
3.4.3. Flickr
3.4.4. Vimeo
3.4.5. Pinterest

3.5. Corporate Blogging

3.5.1. How to Create a Blog?
3.5.2. Content Marketing Strategy
3.5.3. How to Create a Content Plan for Your Blog?
3.5.4. Content Curation Strategy

3.6. Social Media Strategies

3.6.1. Corporate Communication Plan 2.0
3.6.2. Corporate PR and Social Media
3.6.3. Analysis and Evaluation of Results

3.7. Community Management

3.7.1. Functions, Duties, and Responsibilities of the Community Manager
3.7.2. Social Media Manager
3.7.3. Social Media Strategist

3.8. Social Media Plan

3.8.1. Designing a Social Media Plan
3.8.2. Defining the Strategy to Be Followed in Each Medium
3.8.3. Contingency Protocol in Case of Crisis

A unique, key, and decisive training experience to boost your professional development and make the definitive leap”