The figure of the upright, inflexible and authoritarian manager has become obsolete. A new profile has emerged, one that is much more in line with new trends and stands out for being technologically savvy, practicing active listening and being self-critical of their work"  

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH you will have access to Harvard Business School case studies"  

The Postgraduate certificate in Political and Electoral Strategy Development of TECH Global University is a tailor-made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundation for your success in business reputation management.  

What you study is very important. The abilities and skills you acquire are fundamental. You won't find a more complete syllabus than this one, believe us"

Syllabus

The content of the Postgraduate certificate in Political and Electoral Strategy Development is designed to promote the development of management skills that will enable the professional to obtain information that will allow them to adequately manage the reputation of a brand or company.   

Over the course of 125 hours, the student nalyses a plethora of practical cases through individual and teamwork. It is, therefore, an authentic immersion in real business situations.  

This Postgraduate certificate deals in depth with all strategic areas of the company and is designed to train managers and industry experts to understand business management from a strategic, international and innovative perspective.  

A plan designed for you, focused on your professional improvement and that prepares you to achieve excellence in the field of analysis and metrics of corporate reputation. A program that understands your needs and those of your company through innovative content based on the latest trends and supported by the best educational methodology and an exceptional faculty, which will provide you with the competencies to solve critical situations in a creative and efficient way.  

This Postgraduate certificate takes place over 6 weeks.  

Module 1. Construction of the Political and Electoral Strategy 

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Political and Electoral Strategy Development completely online. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the student to self-manage his or her study time. 

Module 1. Construction of the Political and Electoral Strategy  

1.1. Electoral Systems 

1.1.1. Regulatory Framework
1.1.2. Electoral Regulations

1.2. Data Science and Big Data 

1.2.1. Business Intelligence
1.2.2. Methodology and Analysis of Large Volumes of Data
1.2.3. Data Extraction, Processing, and Loading

1.3. Political Coaching 

1.3.1. Coaching Concept
1.3.2. Political Coaching Methodologies
1.3.3. Advantages of Political Coaching

1.4. Political Innovation 

1.4.1. Benefits of Innovation
1.4.2. Sources of Idea Generation
1.4.3. Innovative Ideas and Supports

1.5. Voter Behavior 

1.5.1. Political Information Processing
1.5.2. Message Evaluation
1.5.3. Voting Decision Models
1.5.4. Voting Decision Times

1.6. Voter Segmentation 

1.6.1. Voter Characteristics
1.6.2. Mobilized Voters: Loyal and Volatile
1.6.3. Targeting & Microtargeting

1.7. Political Branding

1.7.1. Political Brand Building
1.7.2. Political Brand Importance
1.7.3. Political Branding and Candidate Branding

1.8. Political Leadership 

1.8.1. Definition
1.8.2. Leadership Styles in Politics
1.8.3. Candidate Positioning

1.9. Political Messages 

1.9.1. Creative Process in Electoral Campaigns
1.9.2. Core Message: Positioning of the Organization
1.9.3. Tactical Messages: Positive and Negative

1.10. Content and Storytelling Strategy 

1.10.1. Corporate Blogging
1.10.2. Content Marketing Strategy
1.10.3. Creating a Content Plan
1.10.4. Content Curation Strategy

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"