Postgraduate certificate Marketing Management Applied to the Pharmaceutical Industry

In the promotion of new products, market monitoring and analysis, consumer behavior and communication channels to reach the consumer are essential in Marketing. If this applies to the pharmaceutical sector, it is even more necessary to have specialized professionals who know both the industry and the most effective strategies to reach patients and health care professionals. For this reason, this 100% online TECH qualification was created to provide research techniques and the latest trends in the use of marketing tactics focused on the pharmaceutical industry. To achieve this goal, students are provided with content prepared by excellent experts in this sector and the best multimedia didactic material.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The contents included in this program will offer the business professional an updated vision in the field of Marketing Management Applied to the Pharmaceutical Industry. In this way, the professional will be able to improve their skills in the preparation of advertising promotion campaigns and create market studies. For this purpose, TECH provides the best teaching material in the current academic panorama.

A complete study plan that will get you up to speed in no time with the most effective strategies in Marketing Applied to the Pharmaceutical Industry"

Syllabus

The syllabus of this Postgraduate certificate will lead students to delve into the strategic planning, tactical implementation and control of marketing activities to promote and market pharmaceutical products effectively. In addition, during the 150 hours that make up this program, you will delve into the techniques and tools used to understand the customer, develop appropriate strategies and use marketing tactics to achieve successful results in this highly regulated and competitive industry.

It is an advanced program that provides rigorous and current information through the best multimedia didactic material. In this sense, video summaries, in-depth videos, case studies and specialized readings will add dynamism to this learning process.

Likewise, thanks to the Relearning method, based on the continuous reiteration of key concepts, it will help the professional to reduce study hours and consolidate learning.

Students are offered a flexible Postgraduate certificate that will allow them to access the program whenever and wherever they wish. All you need is an electronic device with an Internet connection to view, at any time of the day, the content hosted on the virtual platform.

This Postgraduate certificate is developed over 6 weeks and consists of 1 module

Module 1. Marketing Management applied to the Pharmaceutical Industry

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Marketing Management Applied to the Pharmaceutical Industry in a totally online way. During the 6 weeks of the specialization, the student will be able to access all the contents of this program at any time, which will allow the students to self-manage their study time.

Module 1. Marketing Management Applied to the Pharmaceutical Industry

1.1. Communication.

1.1.1. Effective and efficient communication
1.1.2. Participation in events
1.1.3. Communication team
1.1.4. Internal Communication

1.2. Advertising

1.2.1. Print advertising
1.2.2. Television advertisement
1.2.3. Radio advertisement
1.2.4. Social media advertisements

1.3. Direct marketing

1.3.1. Direct mail
1.3.2. Text messages
1.3.3. Telephoning
1.3.4. Loyalty Programs

1.4. e-Marketing

1.4.1. Marketing partners
1.4.2. Content Marketing
1.4.3. Online advertising

1.5. Market trend research

1.5.1. Technological innovations
1.5.2. Epidemiological changes
1.5.3. Access to emerging markets
1.5.4. Digitalization in health

1.6. Differentiation

1.6.1. Innovative medicines
1.6.2. Improved formulations
1.6.3. Safety approach
1.6.4. Patient support services

1.7. Advertising campaigns

1.7.1. Got Milk
1.7.2. Share a coke
1.7.3. The truth
1.7.4. Like a girl

1.8. Content creation

1.8.1. Scientific publications
1.8.2. Educational materials
1.8.3. Online content
1.8.4. Webinars

1.9. Consumer needs

1.9.1. Security/Safety
1.9.2. Efficacy
1.9.3. Quality
1.9.4. Accessibility

1.10. Consumer Behavior

1.10.1. Health problems
1.10.2. Medical influence
1.10.3. Information research
1.10.4. Previous experiences

A unique, key, and decisive educational experience to boost your professional development and make the definitive leap"

Teaching Objectives

This program aims to provide the professional with the knowledge and skills necessary to effectively lead Marketing Management in the pharmaceutical sector. In this way, you will be aware of the latest trends in advertising, brand positioning, adapted to this industry. During this academic course, the graduate will be able to improve their competencies in this area and increase their field of work.

In a short time you will master the main communication channels to create marketing campaigns for the pharmaceutical sector”

TECH makes the goals of their students their own goals too
Working together to achieve them

The Postgraduate certificate in Marketing Management Applied to the Pharmaceutical Industry will enable students to:

Acquire specialized knowledge in the Pharmaceutical Industry
Deepen your knowledge of the Pharmaceutical Industry
Delve into the latest developments in the Pharmaceutical Industry
Understand the structure and operation of the pharmaceutical industry
Understand the competitive environment of the Pharmaceutical Industry
Understand market research concepts and methodologies
Use market research technologies and tools
Develop sales skills specific to the Pharmaceutical Industry
Understand the sales cycle in the Pharmaceutical Industry
Analyze customer behavior and market needs
Develop leadership skills
Understand the specifics of management in the Pharmaceutical industry
Apply project management techniques
Understand the principles and fundamentals of marketing in the pharmaceutical industry

Postgraduate Certificate in Marketing Management Applied to the Pharmaceutical Industry

Discover the most exciting Postgraduate Certificate program in the pharmaceutical industry field! Welcome to TECH Global University's School of Business, where academic excellence combines with the flexibility of the online modality to provide you with a unique learning experience. Are you ready to take a leap in your career and become an expert in pharmaceutical marketing planning? Imagine acquiring cutting-edge strategic skills that will enable you to develop highly effective marketing plans in one of the most dynamic and challenging industries in the world. With our course in Marketing Planning in the Pharmaceutical Industry, you will immerse yourself in a comprehensive program that covers everything from theoretical fundamentals to the most innovative practical applications. Our teaching team is composed of renowned professionals with extensive experience in the field of pharmaceutical industry and strategic marketing. You will learn from the best, who will share with you their specialized knowledge and guide you in mastering the most up-to-date tools and techniques.

Open the doors to the world of pharmaceuticals and strategic marketing.

Open the doors to a future full of opportunities

During the program, you will explore fundamental topics such as market analysis, market research, customer segmentation, pharmaceutical product creation and management, promotional and sales strategies, and much more. Each module is carefully designed to give you a comprehensive understanding of the industry and best practices in the field of pharmaceutical marketing. Upon completion of the program, you will receive an internationally recognized certificate to support your expertise and skills in the field. This credential will open doors to a wide range of career opportunities, whether in pharmaceutical companies, specialized marketing agencies or even your own start-up. Don't miss this unique opportunity to study at TECH, a university recognized for its academic excellence and its focus on specializing high-level professionals. Enroll now and get ready to transform your career in the pharmaceutical industry!