Description

Your leadership will be able to take the video game companies you work for to the top" 

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The video game industry is complex, as, despite being a booming sector with millions of buyers around the world, competitiveness is incredibly high. This is in addition to the technical characteristics of the sector, such as the different platforms on which to launch titles (consoles, mobiles or computers) as well as the work tools that are constantly being updated.

In addition, there is the difficulty of the creative process involved in developing a video game, as it involves various design, animation, modeling and art departments that must be well coordinated and with a good workflow to ensure that deadlines and objectives are met.

Thus, TECH has developed this MBA in Creative Business Management to guide all professionals in the video game industry who want to focus their careers on the management and coordination of industries in this sector. The student will learn during the teaching all the vicissitudes of video game companies, as well as advanced management methodology to be able to successfully lead any kind of project.

It is a program that can also be followed 100% online, which gives the student the necessary flexibility to study the didactic material at their own pace and adjusted to their own personal obligations.

If managing companies in the videogame sector is your dream, this is the education you were looking for"

This MBA in Creative Business Management contains the most complete and up-to-date educational program on the market. The most important features of the program include:

  • The development of case studies presented by experts in Business Management
  • The graphic, schematic and eminently practical contents of the book provide practical information on those disciplines that are essential for professional practice
  • Practical exercises where self-assessment can be used to improve learning
  • Special emphasis on innovative methodologies in the management of creative enterprises
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

It is committed to a sector in continuous growth and directs the most powerful companies" 

The program’s teaching staff includes professionals from sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive training programmed to train in real situations. 

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.  

You will be able to effectively coordinate a multitude of work teams related to video games"

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TECH gives you all the necessary facilities to study the degree at your own pace"

Objectives

The objective of this MBA in Creative Business Management at TECH is to instruct its students in work methodologies and management of multidisciplinary teams, adapted to the video game sector. As these are eminently creative companies, the student will learn specific techniques to manage creativity. A completely necessary qualification for all professionals who want to specialize in the management of companies in the video game sector. 

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Specialize in the Management of Creative Companies and take the lead of the most cutting-edge video game companies"

General Objectives

  • Offer useful knowledge for the specialization of students, providing them with skills for the development and application of original ideas in their personal and professional work
  • Understand how creativity and innovation have become the drivers of the video game economy and industry
  • Problem solving novel environments and in interdisciplinary contexts in the field of creativity management
  • Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
  • Know how to manage the process of creation and implementation of novel ideas on a given topic or video game
  • Acquire specific knowledge for the management of companies and organizations in the new context of the video game industry
  • Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today
  • Acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments
  • Gain knowledge to manage companies and organizations in the new context of creative industries
  • Organize and plan tasks with the use of available resources in order to face them in precise time frames
  • Use new information and communication technologies as tools for training and exchange of experiences in the field of study
  • Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
  • Acquire market research skills, strategic vision, digital and co-creation methodologies

Specific Objectives

Module 1. New Creative Industries

  • Gain knowledge of the new creative industries
  • In-depth knowledge of the weight of the creative industries at the economic level.
  • Study visual and performing arts in depth.
  • Obtain an in-depth knowledge of the historical, natural and cultural heritage.

Module 2. Protection of Creative and Intangible Products in Today's Marketplace

  • Knowledge of regulations affecting creative and intangible products, such as intellectual and industrial property or advertising law.
  • Apply the standards studied to the daily work as a manager of creative companies.

Module 3. Economic and Financial Management of Creative Companies

  • Understanding the financial structure of a creative company
  • Have sufficient knowledge to carry out the accounting and financial management of a creative company.
  • Understanding how investments should be made in this sector
  • Knowing how to price products in the creative industry

Module 4. Futures Thinking: How to Transform Today from Tomorrow

  • In-depth knowledge of the Futures Thinking methodology
  • Understand the signals that indicate that a change in the way of working should take place
  • Understand what the future may look like in order to anticipate and create innovative strategies that favor company growth
  • Thinking about sustainability as an objective to be achieved through all the actions proposed

Module 5. Consumer or User Management in Creative Businesses

  • Know the new trends in consumer purchasing methods
  • Understand that the customer has to be at the center of all company strategies
  • Apply design thinking techniques and tools
  • Apply different research resources and techniques

Module 6. Creative Branding: Communication and Management of Creative Brands

  • Understand the process of brand creation and evolution
  • Know how the graphic identity of the brand should be created
  • Know the main techniques and tools of communication
  • Be able to perform the company briefing 

Module 7. Leadership and Innovation in the Creative Industries

  • Apply creative resources in the development of the company
  • Understand innovation as an essential part of any creative company
  • Understand the obstacles to innovation in the creative industry
  • Be able to lead an innovation strategy in the company

Module 8. Digital Transformation in the Creative Industry

  • Know how to carry out digital transformation in creative companies
  • Understand the impacts of the fourth industrial revolution
  • Apply big data concepts and strategies to the creative enterprise
  • Applying blockchain technology

Module 9. New Digital Marketing Strategies

  • Apply digital marketing tools, taking into account the audience to which the messages will reach
  • Perform web analytics that provide information to the company to direct its advertising strategy
  • Using social networks as marketing and advertising tools
  • Apply Inbound Marketing tools

Module 10. Entrepreneurship in the Creative Industries

  • Be able to carry out entrepreneurial projects in creative industries
  • Develop appropriate leadership skills
  • Know how to identify market opportunities
  • Apply idea generation tools, such as brainstorming
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The best degree available for you to run creative companies in the video game industry"

Professional Master's Degree in Creative Business Management

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The recognition of the creative industry in the global market is not alien to leaders in marketing and advertising. The ability it has to enhance economic and social development is increasing hand in hand with the generation of job offers, new production spaces and, above all, the artistic promotion that is in each of the contents offered by this field of work. TECH Technological University, thinking about the needs demanded by the industry sector, has designed the Professional Master's Degree MBA in Creative Business Management for design professionals who wish to obtain a higher qualification and gain mastery of all the necessary subjects for project management in the new context of the creative industries.

Get ready to run a company in TECH

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The postgraduate program offered by the Faculty of Design trains the professional in specific knowledge to manage projects, generate business ideas, lead work teams and develop new digital marketing strategies, in addition to providing learning in strategic vision, financial accounting and all academic content that guarantees comprehensive training that responds to the needs that arise as a director and leader of a company. This program will allow the professional to venture into a totally innovative and changing field, thanks to the deployment of creativity and imagination in the new artistic and cultural productions as well as the technological advancement that we find in today's market.