You will be able to adapt your ideas and take them to different formats thanks to the content of this program"

In video games it is common to find cinematics that help explain and give continuity to the story. Therefore, its creative process is similar to the one used in the audiovisual production world: it is necessary to write a script, have a team of actors, plan each sequence and then execute it. In addition, video game designers are creative people with varied ideas and capable of finding innovative and technological solutions to recreate a scene.

In this sense, the student's knowledge can be perfectly transferred to the audiovisual field. Therefore, the MBA in Audiovisual Business Management will provide the necessary tools to organize and manage the processes of the different work areas involved in the creation of a television series, film or digital video. With this approach, we will begin a journey through the concepts of cultural journalism, the impact of social networks on it, and the contents that help to position themselves on different platforms.  

On the other hand, the student will learn the technical aspects focused on the realization of an audiovisual project, addressing the theoretical and practical points of view that make up the creative process. In this way, the student will be able to create, from a narrative and aesthetic point of view, an audiovisual fiction, taking into account different media and technologies. Therefore, students will be able to understand the structure of the audiovisual system and the way in which the production of this type of content contemplates its financing and its investment valuation in terms of costs and benefits.

In the meantime, the bases that determine the direction of actors in fiction and the creation of narrative discourse will be established. In this way, it will be possible to continue advancing towards an understanding of the cultural industry and the new communication models that are currently being developed. On the other hand, a thorough knowledge of the new genres and formats that are being used in TV is indispensable for the student's development in this area. As a result, it will give you the necessary perspective to carry out directing tasks according to the shooting schedule, script and shooting plan.

At the end of the program, the student, as a videogame developer and designer, will be able to organize a mise-en-scene and plan narrative actions that fit different production media. Thus, representing a complete and integral work profile.

Broaden your professional horizons by understanding how the audiovisual industry works" 

This MBA in Audiovisual Business Management contains the most complete and up-to-date educational program on the market. Its most notable features are:

• The development of case studies presented by experts in audiovisual productions
• The graphic, schematic, and eminently practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice 
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in the development of new productions
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

The audiovisual sector needs designers like you, capable of devising and executing a digital scene" 

The program includes in its teaching staff, professionals of the sector who bring to this training the experience of their careers, in addition to recognized specialists from prestigious reference societies and universities.

Its multimedia content, developed with the latest educational technology, will allow the professional a situated and contextual learning, that is, a simulated environment that will provide an immersive training programmed to train in real situations.  

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

With this program you will be able to adapt the story of a video game into a television format"

Learn about the post-production process behind the making of a television series"

In this professional master’s degree, students will achieve a better version of themselves, accessing the most complete and up-to-date information in the market. Therefore, there are several objectives that will help guide the academic path to understand the working environment of a production team, the development of a script and all the aspects involved in the distribution of the final product. In this way, you will be able to improve your job profile to work in the industry.

The objectives set out in this degree will help you develop your creativity to work in the audiovisual industry"

General Objectives

• Broaden the knowledge and information to the student with a higher level of study in the field of journalism, although, more specifically within the field of management of the Audiovisual Industry
• Learn how to perform functions in this field in a specialized and professional environment

Specific Objectives

Module 1. Cultural Journalism 

• Have the transversal and specific competencies necessary to successfully face the reality of cultural journalism in different fields
• In-depth knowledge of digital communication and cultural journalism
• Know how to identify, create and develop stories with the different points that encompass it, marked by rigor and personal branding
• Know and develop the essential guidelines for documentation in cultural journalism
• Know, understand and identify the new topics of journalism, culture and web 3.0
• Learn about the use of social networks in cultural journalism and journalistic genres
• Know how to make use of information through social networks and develop a communication plan
• Develop specific content within cultural journalism in terms of positioning 

Module 2. Theory and Technique of Production 

• Know the working environment of the production team: technological means, technical routines and human resources. Figure of the filmmaker in professional contexts: competencies and responsibilities 
• Know the creative path of the idea, from the script to the product on screen 
• Learning the basics of staging elements 
• Be able to analyze and foresee the necessary means from a sequence 
• Acquire the ability to plan narrative and documentary sequences according to the available means
• Know the basic techniques of production 
• Identify and properly use technological tools in the different phases of the audiovisual process
• Learning to put into practice the fundamental elements and processes of audiovisual storytelling
• Know the characteristics, uses and needs of multi-camera audiovisual projects
• Be able to move television programs from the set to the screen
• Understand the needs and advantages of teamwork in multi-camera audiovisual projects

Module 3. Structure of the Audiovisual System 

Know the basis of the functioning of the audiovisual system (to fix fundamental contents, to know the authors/texts worked on in each topic)
Acquire the capacity for theoretical and critical analysis of the organizational structures of audiovisual communication (understanding the main ideas, relating concepts and elements.) 
Study in depth the historical, economic-political, social and technological framework in which audiovisual products are produced, distributed and consumed
Learn the nature and interrelationships between the subjects of audiovisual communication: authors, institutions, companies, media, supports and receivers
Identify current issues and debates concerning the audiovisual system

Module 4. Audiovisual Production 

• Learn about the historical origins of audiovisual production and its evolution in contemporary society
• Identify the theoretical concepts that define the production processes of audiovisual works
• Knowledge of the legal framework and legislation governing the audiovisual production sector and its repercussions on the different production formats
• Be able to identify the production design of an audiovisual work based on the analysis of its financing sources
• Identify the different items in the budget of an audiovisual work
• Point out production decisions from the final copy of an audiovisual production
• Define ways of exploitation and commercialization of audiovisual productions
• Identify and classify the human teams and technical means appropriate and necessary for each phase of the project: pre-production, recording/filming, post-production
• Control the amortization process of audiovisual productions

Module 5. Fiction Production and Acting Direction 

• Provide the student with the theoretical and technical foundations, as well as the instrumental skills to face, from a narrative and aesthetic point of view, the production of audiovisual fiction, in different media and technologies
• Study the processes of creation, production and post-production of audiovisual works (cinema, television), as well as the basic elements of narration (image and sound)
• Adequately handle the theoretical models of narrative construction, the mechanisms involved in the creation of stories and their articulation through staging, editing and post-production
• Knowing from the integral staging of audiovisual productions for film and television, taking responsibility for the direction of actors and adjusting to the script, work plan or previous budget
• Ability and skill in film directing/filmmaking according to a schedule, script and shooting plan
• Relate cinema to other pictorial arts such as photography and painting
• Analyze the differences between directing for theater and for film in order to understand the particularities of the languages
• Know the interpretative methods and their origin in order to make actor-director communication more fluid

Module 6. Cultural Industries and New Communication Business Models 

• Study the transformations that have taken place in the cultural industries in the supply and consumption of digital networks, in their economic, political and sociocultural aspects
• Delve into the challenges that the digital environment has posed to the business models of journalistic companies and other traditional cultural industries
• Analyze and design innovative strategies that contribute to the improvement of management and decision-making processes, as well as to the development of information products in line with the
• needs of audiences and advertisers
• Understand the changes in the processes of organization and management of strategic, human, material and technical resources of new businesses in the digital environment

Module 7. Management and Promotion of Audiovisual Products 

• Know the fundamental concepts governing the distribution, marketing and dissemination of an audiovisual product in contemporary society 
• Identifying the different audiovisual exhibition windows and monitoring amortizations 
• Knowledge of executive production strategies in the development and subsequent distribution of audiovisual projects
• Identify the marketing design of an audiovisual production through its impact on the different contemporary audiovisual media
• Know the history and contemporary problems of film festivals
• Identify the different categories and modalities of film festivals
• Analyze and interpret the economic, cultural and aesthetic approaches to festivals 
• Local, National and Global Film Industry 

Module 8. Television Genres, Formats and Programs 

• Know the concept of genre as applied to fiction production and television entertainment 
• Distinguish and interpret the various genres of fiction production and television entertainment and their evolution over time
• Have the capacity for cultural, social and economic analysis of television genres as the backbone of audiovisual creation and consumption practices
• Know the modifications and hybridizations that occur in television genres in the context of contemporary television
• Recognize the different formats in the context of the current television landscape
• Identify the keys to a format, its structure, operation and impact factors 
• Know how to interpret, analyze and comment on a television format from a professional, aesthetic and cultural perspective
• Know the theoretical keys and the professional, social and cultural context of television programs, with special attention to television programs in the Spanish television model
• Knowledge of the main techniques and processes of programming in generalist television
• Ability to understand and critically analyze the processes of television supply, its evolution and current reality, in relation to the phenomenon of reception and the social and cultural contexts in
• which it is produced 

Module 9. Audiovisual Audiences 

• Know, at a theoretical level, the currents of studies dedicated to audiovisual reception 
• Identify the differences between the different approaches to the study of audiovisual reception and the current state of the art
• Understanding of the functioning of social networks as a fundamental part of today's audiovisual environment
• Understanding the links between audience and content 
• Ability to understand the transformations resulting from digitalization

Module 10. Television Scriptwriting: Programs and Fiction 

• Understand the creative and industrial process in the development of a fiction script for television
  Identify the different genres of television programs in order to determine the scripting techniques they require
• Know the different tools available to a television scriptwriter
• Learn how a television program format is related to its writing techniques
• Understand the basics of the dynamics of a television program format
• Gain an overview of international franchises of TV program formats
• Use a critical point of view when analyzing the various genres and formats of television programs based on their scripts
• Know the ways to present a draft script for a TV series

The script will become the soul of your story. Learn how to adapt it according to the format in which the work will be transmitted"