Syllabus

The structure and contents of this Postgraduate Certificate have been designed on the basis of the utmost rigor and the latest developments in the sector. Therefore, from ten units taught in just a few weeks, the student will be able to understand how innovation processes are managed, from the generation of the idea to the implementation of the creation process. In addition, these contents will become a powerful tool at the service of the professional when it comes to working successfully in this sector.

We offer you a syllabus based on excellence so that you can practice your profession in the best possible way"

Syllabus

This syllabus is designed to provide a thorough and effective review of all the fundamental and necessary aspects of managing innovation in companies in the creative sector. For this purpose, a series of theoretical units with a practical approach have been specially designed to lead the professional to success in his profession.

Therefore, the program will begin by explaining the concept of business innovation, which involves an improvement in the organization's activity through changes in business models, processes, organization, products or marketing to make the business more efficient and achieve a better position in the market.

In this way, and through this Postgraduate certificate, the student obtains mastery of all the necessary topics for the management of companies and organizations in the new context of the creative industries.

The program does not focus solely on arts management, but aims to provide the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today.

All of this, condensed into an academic program divided into ten academic units taught over 6 weeks, is intended to represent a turning point in the student's professional career. This way, and after completing the Postgraduate certificate, the student will be able to start working in companies in the creative industry with a higher success rate.

This Postgraduate certificate is developed over 6 week and is divided into 1 module: 

Módulo 1. Leadership and Innovation in the Creative Industries

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Leading Innovation in Creative Industries completely online. During the 6 weeks of the program, the student will be able to access all the contents of this program at any time, which will allow the student to self-manage his or her study time.

Module 1. Leadership and Innovation in Creative Industries

1.1. Creativity Applied to Industry

1.1.1. Creative Expression
1.1.2. Creative Resources
1.1.3. Creative Techniques

1.2. The New Innovative Culture

1.2.1. The Context of the Innovation
1.2.2. Why does Innovation Fail?
1.2.3. Academic Theories

1.3. Innovation Dimensions and Levers

1.3.1. The Plans or Dimensions of Innovation
1.3.2. Attitudes for Innovation
1.3.3. Intrapreneurship and Technology

1.4. Constraints and Obstacles to Innovation in the Creative Industry

1.4.1. Personal and Group Restrictions
1.4.2. Social Constraints and Organizations
1.4.3. Industrial and Technological Restrictions

1.5. Closed Innovation and Open Innovation

1.5.1. From Closed Innovation to Open Innovation
1.5.2. Practical Classes to Implement Open Innovation
1.5.3. Experiences of Open Innovation in Companies

1.6. Innovative Business Models in Creative Industries

1.6.1. Business Trends in the Creative Economy
1.6.2. Study Cases
1.6.3. Sector Revolution

1.7. Leading and Managing an Innovation Strategy

1.7.1. Boosting Adoption
1.7.2. Leading the Process
1.7.3. Portfolio Maps

1.8. Financing innovation

1.8.1. CFO: Venture Capital Investor
1.8.2. Dynamic Financing
1.8.3. Response to the Challenges

1.9. Hybridization: Innovating in the Creative Economy

1.9.1. Intersection of Sectors
1.9.2. Generation of Disruptive Solutions
1.9.3. The Medici Effect

1.10. New Creative and Innovative Ecosystems

1.10.1. Generation of Innovative Environments
1.10.2. Creativity as a Lifestyle
1.10.3. Ecosystems 

The only way to ensure that you obtain the best knowledge is with the best syllabus. You can be sure to find it here"

Teaching Objectives

With the objective of consolidating the student's leadership in a booming sector, TECH has designed this Postgraduate certificate that focuses on teaching the professional everything related to innovation processes for companies in the creative industry. As a result, professionals will quickly and effectively acquire the skills, knowledge and tools that will enable them to work successfully in a booming sector. In just six weeks of intensive study, the student will be able to consider this knowledge acquired.

Your goals are our goals. If you grow, TECH grows too"

Your goals are our goals.
We work together to help you achieve them.

The Postgraduate certificate in Leading Innovation in Creative Industries will equip students to:

  1. Acquire and understand knowledge useful for the training of students, providing them with skills for the development and application of original ideas in their personal and professional work
  2. Understand how creativity and innovation have become the drivers of the economy
  3. Problem solving in novel environments and in interdisciplinary contexts in the field of creativity management
  4. Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
  5. Know how to manage the process of creation and implementation of novel ideas on a given topic
  6. Acquire specific knowledge for the management of companies and organizations in the new context of the creative industries
  7. Progressive and constant updating in autonomous training environments
  8. Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today
  9. Help students acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments
  10. Gain knowledge to manage companies and organizations in the new context of creative industries
  11. Organize and plan tasks with the use of available resources in order to face them in precise time frames
  12. Use new information and communication technologies such as tools for training and the exchange of experiences in the field of study
  13. Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
  14. Acquire market research skills, strategic vision, digital and co-creation methodologies

Postgraduate Certificate in Leading Innovation in the Creative Industries

TECH's Postgraduate Certificate in Leading Innovation in the Creative Industries is essential for those professionals who wish to excel in the exciting world of creativity and innovation. In an increasingly competitive environment, where fresh and original ideas are an invaluable asset, having the necessary skills to lead and promote innovation becomes a determining factor for success. In this Postgraduate Certificate, participants will learn the strategies and techniques necessary to drive innovation in the creative industries, from idea generation to implementation. Through distance classes, they will work on topics such as change management, opportunity identification, team creativity and innovative project management.

Open career paths by studying in TECH

One of the key aspects that will be addressed in the study is leadership in innovation. Being able to guide creative teams and motivate them to think disruptively is essential to succeed in the creative industries. Using innovative leadership techniques, participants will learn how to enhance the skills of their collaborators, foster creative thinking and create a climate conducive to the generation of revolutionary ideas. In short, the Postgraduate Certificate in Leading Innovation in the Creative Industries is essential for professionals seeking to excel in the world of creativity and innovation. Through an online theoretical approach, participants will acquire the necessary skills to lead and foster innovation in the creative industries, thus enhancing their professional value and their ability to generate disruptive and successful ideas. Upon completion, they will be awarded a certificate that will open doors to important job opportunities.