Postgraduate certificate Content Creation in Fashion, Beauty and Luxury: The Message

Communication is extremely important in all sectors, but if there is one where it plays a fundamental role, it is fashion. In this sense, knowing how to create the right messages and content that resonate in the consumer's mind is crucial because it allows companies in the sector to position themselves and achieve greater audience engagement . Therefore, this educational program will focus on providing participants with the skills that allow them to create valuable content for different platforms, based on messages that seek to persuade the audience and, therefore, drive the need to purchase. In this way, the professional will become a very important asset for fashion companies and, therefore, will obtain a great professional growth.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The Postgraduate certificate in Content Creation in Fashion, Beauty and Luxury: The Message, A tailor-made program delivered in a 100% online format, so you can choose the time and place that best suits your availability, schedule and interests.   

A program that takes place over 6 weeks and is intended to be a unique and stimulating experience that will lay the foundation for your success in business reputation management.  

Through a specific and very efficient syllabus, communication professionals will acquire the skills to enhance the image of companies in the fashion sector"

Syllabus

The contents of this Postgraduate certificate are directed by professionals in the areas of communication who work in companies in the fashion and beauty sector. This teaching team pours into this program their experience and, therefore, their realistic and close vision of the professional reality, in a conscious and proactive way.

Throughout the syllabus, all the aspects of communication management in companies in the fashion, beauty and luxury sector will be analyzed with the aim of providing the student with an in-depth knowledge of how these departments work and how to manage them optimally.

A journey that will lead students to recognize the strategies that enhance the results of companies in these sectors and that will allow them to use the most effective means to implement successful action plans.

All of this development, under the guidance of professionals recognized and valued worldwide, in order to learn from the best, with the best learning system and a stimulating and attractive educational process. 

Another key to the success of this program is the possibility of being the student themselves who decides how they organize their learning: from the time, to the place and intensity of study. This ensures that this program is fully compatible with your personal and professional life. So that you never lose motivation. 

In this sense, the program is 100% online, although you will be able to download the contents, to continue offline if you wish.  

You will also have access to illustrative videos, review audios, an online library with complementary material and the help and support of the tutor throughout the process. 

This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:

Module 1. Content Creation: The Messagee

Where, when and how is it taught?

TECH offers the possibility of developing this Postgraduate certificate in Content Creation in Fashion, Beauty and Luxury: The Message completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time.

Module 1. Content Creation: The Message

1.1. Elements of Communication: The Sender, the Receiver and the Message - Slogan

1.1.1. The Communication Process and the Components Involved
1.1.2. Cognitive, Emotional and Social Messages in the Fashion Ecosystem
1.1.3. Evolution of the Advertising Slogan in the Beauty Market

1.2. Traditional Methods of Information Transmission in the Fashion Industry: Advertising

1.2.1. Advertisements as Sources of Value Transmission
1.2.2. The Specialization of the Stereotype from the Prototype
1.2.3. The Structure and Composition of an Advertising Cartoon

1.3. New Tools for Digital Content Creation: Ads

1.3.1. Google Ads Algorithm
1.3.2. Matching Levels and Key Metrics
1.3.3. Creating an Ad for the Digital Environment

1.4. Channels for the Diffusion of Content in Fashion, Luxury & Beauty

1.4.1. Fashion Consumer Preferences
1.4.2. The Off and Online Media and Their Complementarity
1.4.3. Trends in the Dissemination of Information in the Luxury Market

1.5. Personalization of Contents in the Luxury Sector

1.5.1. The Style of Fashion Language and Its Technicalities
1.5.2. Happiness, Quality and Functionality versus Cheap, Free and Urgent
1.5.3. Omnidirectional Communication between Brand and User

1.6. Implementing Content Automation in CRM

1.6.1. What Is CRM and What Is It For?
1.6.2. Types of Messages According to Customer Segmentation
1.6.3. Salesforce Structure and Usability

1.7. Design and Layout of the Fashion and Luxury Newsletter

1.7.1. The Organization and Structure of the information
1.7.2. Differences between the Press Release, the Newsletter and the Advertisement
1.7.3. Frequency of Notifications and Measurement of Impact

1.8. The Style of Language and the Impact of Image in the Fashion Industry

1.8.1. The "Fashion" Colors: Integrating Pantone in Your Communication Strategy
1.8.2. What Do Fashion Specialists Talk About?
1.8.3. Information Design

1.9. CMS Structure and Application

1.9.1. The Purpose of the Content Management System
1.9.2. Content Types for the Fashion Web
1.9.3. Prestashop

1.10. The Contingency Plan

1.10.1. Key Points in the Planning of Content in the Fashion and Beauty Areas
1.10.2. Seasonal Campaigns in the Fashion Industry
1.10.3. Launching Flash Campaigns

A complete program that will take you through the knowledge you need to compete among the best"  

Teaching Objectives

This Postgraduate certificate will provide you with the knowledge and techniques necessary to know how to identify those messages that can have a greater impact on the consu’er's mind and with them, create powerful social content that drives the growth of companies. A program that will enable you to lead and manage projects of lesser or greater intensity and complexity, with the ability to intervene and plan smoothly and to develop successfully in all areas in which this action is performed. Thus, after completing this program, you will know all the aspects that influence the creation of valuable content and, therefore, you will be a much more competent professional.

A complete program that will allow you to know in depth the ways to create successful messages that deeply penetrate the consumer's mind”

Your objectives are those of TECH
We work together to help you achieve them

The Postgraduate certificate in Content Creation in Fashion, Beauty and Luxury: The Message will enable the student to:

Enable students to have a deep understanding of the nature of the message and its basic components
Know the main automated communication tools that are currently used in the fashion industry
Know how to identify the style of messages, images and contents that are elaborated in the industry, being possible for the student to replicate and organize them in time
Manage the main tools for the creation of digital content in fashion
Understand the importance of choosing the communication channel depending on the message to convey
Design and implement a fashion Newsletter

Postgraduate Certificate in Content Creation in Fashion, Beauty and Luxury: the Message

Would you like to explore a universe of elegance, creativity and trends through communication? The Faculty of Design at TECH Global University gives you an exceptional opportunity to delve into this exciting field through its Postgraduate Certificate in Content Creation in Fashion, Beauty and Luxury: the Message, taught in online mode. This program, backed by one of the most prestigious academic institutions, is designed to equip you with the essential skills to excel in content creation in the fashion, beauty and luxury industry. Can you imagine yourself writing about the latest trends in fashion, high-end makeup or luxury products? This Postgraduate Certificate will give you the tools to do it successfully. Our distinguished teaching team of industry experts will guide you through your educational journey. What better way to learn than from those who have been successful in the field? You'll learn how to develop a unique voice and deliver compelling messages that resonate with the target audience in these industries.

Specialize in content creation with our online classes

During the program, you'll explore topics such as marketing strategies for luxury brands, visual communication in fashion or beauty, and storytelling through content. You'll gain in-depth insight into how messages are created and disseminated in these demanding sectors. Upon completion of the program, you will receive a certificate from TECH Global University, a valuable testament to your acquired skills. What will you be able to work on once you earn this certificate? Doors will open to exciting jobs, from article writing and blog posts, to social media management and brand communication in these exciting industries. Take advantage of this amazing opportunity. Join our Postgraduate Certificate Postgraduate Certificate in Content Creation in Fashion, Beauty and Luxury: the Message and take the first step towards an exciting career - we look forward to seeing you!