Businesses operate in highly competitive environments, so they must focus on differentiation as the main way to stand out and attract the public's attention. This distinction is achieved through different and high quality products, but in today's glo ...
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Advanced Master’s Degree
Senior Management in Advertising and Public Relations
Discover the keys of Senior Management in Advertising and Public Relations through this Advanced Master's Degree.
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Professional Master’s Degree
MBA in Creative Business Management
Although the discipline of creative industries management is just beginning to see the light of day, more and more companies are embracing its methodology to foster success in their processes. This work, which promotes the arts, culture, design, busi ...
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Professional Master’s Degree
Digital Communications and Reputation Management
This program is designed to equip communication professionals with the tools they need to effectively transmit a message in the digital environment, being prepared to manage any crisis that may occur. During their studies, students will learn about c ...
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Professional Master’s Degree
Social Media Management: Community Manager
Today’s society is marked as the era of digitalization. People look for everything they need online and, therefore, all companies should make a point of being present in the communities where their potential customers are located. Social networks are ...
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Postgraduate Diploma
Advertising Law
This program in Advertising Law is a highly qualified tool for students to acquire advanced knowledge in the legal aspects that regulate advertising and public relations activities. In this way, you will learn to identify the professional profiles of ...
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Postgraduate Diploma
Social Communication
The relationships between people’s social and communicative changes are studied thanks to Social Communication. It is concerned with analyzing the media used to convey a message, for example, written, audiovisual and graphic media. All these aspects ...
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Postgraduate Diploma
Marketing
It is inconceivable today not to have a marketing strategy that is adequate and up to date with the new market realities. With the opening of new digital business niches, as well as the constant evolution of how to communicate with potential customer ...
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Postgraduate Diploma
Public Opinion
Public opinion, especially with the rise of the Internet, has become a key issue in all sectors. There are many social movements that companies, in one way or another, end up joining in order to have a positive impact on the opinion of potential cons ...
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Postgraduate Diploma
Digital Marketing for Social Media
The internet dominates today's markets. The percentage of online shoppers continues to grow, even more so after the global pandemic situation where thousands of businesses went digital, and millions of users discovered this new way of shopping for th ...
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Postgraduate Diploma
Advertising Creativity
One of the most demanded characteristics for a creative director is their ambition to constantly improve their work, pushing the limits to achieve a communication that surprises and engages the audience on the receiving end of the message. In the fie ...