Thanks to this professional master’s degree you will be able to specialize in Personal Branding and further enhance your professional profile"

Personal Branding has become a key issue nowadays due to the increasing competition in the labor and business market. Likewise, in a digital world, where information flows quickly and online presence is critical, building a strong personal brand is essential, Communication professionals, in particular, have been pioneers in the implementation of Personal Branding strategies for their clients. With the explosion of social networks and the need to have an active and coherent online presence, such a profile becomes essential. It is in this context that this professional master’s degree in Personal Brand Building from TECH Technological University is born, which is presented as an essential tool for those who wish to learn how to build and manage effective personal brands.

A degree of 1,500 teaching hours that offers the most updated content for students to obtain a specialization that enhances their competencies in this field. To achieve this objective, the graduate will be provided with innovative didactic material based on video summaries of each topic, videos in detail, specialized readings and case studies. In addition, the Relearning system allows you to reduce the hours of study, which is a plus to this attractive content.

A unique opportunity to update your knowledge in this field through a flexible university degree. Students only need a digital device with an Internet connection to view the content of this program at any time of the day.A academic option that only offer TECH Technological University, the largest online university in the world.

It stands out in a booming sector that requires specialized professionals with great ability to operate in digital environments"

This professional master’s degree in Personal Brand Building contains the most complete and up-to-date program on the market. The most important features include:

• The development of practical cases presented by experts in Communication, Marketing and Public Relations
• The graphic, schematic and practical contents of the book provide technical and practical 
• information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH Technological University adapts to you and that is why it has designed a flexible academic option that meets the current needs of communication professionals”

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Position your clients' personal brand in today's digital ecosystem thanks to this university degree"

Innovative teaching material is available, accessible 24 hours a day, from any digital device with an internet connection"

The main objective of this professional master’s degree in Personal Brand Building is to provide participants with the necessary tools and skills to develop a solid and effective personal branding strategy. Thus, during the program, participants will obtain effective learning that will allow them to create a personal branding strategy adapted to the needs of customers and their objectives. In addition, throughout this academic itinerary they will develop communication and networking skills that will allow them to successfully position their personal brand.

Thanks to this academic option you will be up to date with the latest trends in Personal Branding and put it into practice with your best clients"

General Objectives

• Identify and define the main elements to effectively develop and manage a personal brand
• Discover the elements that will help you work on your personal brand identity and achieve coherence
• Work in depth on the strategic elements that will form the basis of your messages and personal story
• Develop the message in its different rational and emotional forms
• Conceptualize a content strategy in line with the personal brand
• Examine the possibilities offered by the main social platforms for the design of effective personal branding strategies
• Identify the steps for the development of a strategic plan for personal branding in social media, establishing objectives and KPIs to measure results
• Analyze and define the main elements that make up an optimized LinkedIn profile, compiling effective strategies to strengthen the digital presence on this platform
• Determine how to approach and improve the process of content creation
• Study success stories of personal brands in different sectors

Specific Objectives

Module 1. Personal Brand Building. Personal Branding, Digital Identity and Corporate Reputation

• Develop the design of a Digital Identity strategy to help project an image consistent with brand values
• Identify the journey of the personal brand in order to have a global vision of all its phases
• Communicating a coherent and positive Digital Identity
• Develop the skills and competencies necessary for personal brand management
• Carry out a strategy of online and offline actions for the monetization of the personal brand
• Establish a strategy to maintain a positive corporate reputation and know how to manage a reputation crisis
• Identify the need for innovation, maintenance and updating of the personal brand on a constant basis and know the tools to achieve it

Module 2. Self-Diagnosis for Personal Brand Building Reputation in the Market, SWOT, Audit and Benchmarking

• Identify, from the perspective of self-knowledge, the values that are the backbone of the personal brand
• Assess the starting point and take advantage of state-of-the-art self-knowledge tools
• Enhancing strengths and differences to work on positioning as a personal brand
• Extract relevant information about self-knowledge tools such as Ikigai
• Analyze the true impact of self-awareness on personal brand development through case studies
• Examine actors and personal brands that are benchmarks in a relevant sector to inspire you
• Exploring the first monetization avenue for personal branding
• Complete the Personal Branding Model Canvas as a guide in the process of Strategic Management Personal Brand Building

Module 3. Personal Brand Planning. Differential Factor Analysis Positioning pillars: Brand Core and Brand Positioning

• Turn weaknesses into strengths, and threats and strengths into opportunities to successfully develop the personal brand
• Discover, in the brand core, how it identifies the purpose, vision and values and see their practical utility
• Work on brand positioning, identifying the audience, the market and the targets and objectives, and study the value proposition as the core of our personal business model

Module 4. Personal Brand Strategies. Brand persona. Verbal and visual identity keys. Elevator pitch, public speaking and personal storytelling

• Consider the elements of personality as useful in developing a brand name and tagline that defines us
• To build personal brand archetypes under different methodologies
• To substantiate ways of projecting our verbal and non-verbal identity to reinforce the credibility of our message
• Analyze the different resources of personal narratives
• Receive inspiration through personal storytelling success stories

Module 5. Personal Brand Development. Strategic selection of platforms, communication strategy and content plan. Copywriting techniques

• Develop valuable and high-impact content for the audience
• Discern among the most appropriate channels and techniques for the diffusion and virality of our messages
• Create and curate content to conceptualize a yearly energization plan based on our best competencies
• Establishing useful artificial intelligence tactics for building content
• Analyze the different ways to monetize the personal brand
• Being able to prevent a reputation crisis and how to manage it in the event it occurs

Module 6. Social Media Branding. Visibility and engagement strategy on Instagram, Twitter, Facebook and TikTok

• Determine the importance of personal branding on social media and how a consistent digital presence can help drive career advancement
• Analyze the process of creating a content strategy that reflects personal brand identity and connects with the audience on different social media platforms
• Identify the different objectives that can be applied to personal branding in the social media
• Fundamentalize the use of Instagram, Facebook, Twitter and Tiktok for personal branding
• Identify best practices on these social platforms to increase engagement and personal brand visibility
• Examine the variables for analysis and measurement of results offered by each platform

Module 7. Personal branding on LinkedIn. Visibility and engagement strategies on LinkedIn

• Develop an effective strategy to optimize the LinkedIn profile seeking to create a solid, credible profile that stands out from the average
• Identify the types of content that have the greatest impact on the audience 
• LinkedIn audience as a basis for creating valuable and relevant content to strengthen professional reputation
• Determine a content pillar strategy as the basis for an editorial calendar of publications that convey the knowledge, stories, thoughts and messages that will concretize the personal brand on LinkedIn
• Examine effective techniques, formats and styles for publishing posts on LinkedIn
• Master the tactics to establish an active and engaged community on LinkedIn by using effective connection, interaction and loyalty strategies
• Evaluate and analyze the performance of the LinkedIn strategy, by monitoring metrics and analyzing audience activity and behavior, in order to adjust and improve the strategy in real-time

Module 8. Networking for Personal Brand Building. Networking, events and PR strategies as levers for growth

• Develop a Networking strategy adapted to the objectives and audience and build a solid and growing network of contacts
• Implement strategic online and offline actions to expand the network of contacts
• Develop communication skills for effective networking in different areas and channels of face-to-face and online communication
• Use Public Relations to increase visibility and authority in the area of expertise
• Determine how the media, stakeholders and opinion leaders work to build a strong and strategic contact network
• Managing Reputational Crises in Networking and Public Relations
• Interpret the data obtained from the metrics to evaluate the Networking and Public Relations strategy and its impact on the personal brand

Module 9. Inbound and e-mail marketing strategies, techniques and tools for building and generating personal branded content

• Discover how to improve daily productivity to generate content ideas and avoid blank page syndrome
• Compile the best tools for generating new content ideas and know where to look for inspiration and always be up to date with what is being published in the industry
• Use creative production tools such as Canva
• Choosing the most appropriate e-mail marketing tool for each professional
• Identify the best incentive to maximize lead capture and build a proprietary database
• Use email marketing as a tool channel for building a “community of loyal customers.”
• Improving personal brand conversion by applying the sales funnel methodology

Module 10. KPIs Personal brand impact: metrics for measuring results and multi-sector success stories

• To substantiate the relationship between influence and personal branding
• Identify best practices in personal branding
• Establish specific objectives and goals to improve the impact and effectiveness of the Personal Brand Building
• Analyze the presence of the personal brand in different media and platforms
• Review and evaluate KPIs for the improvement of the personal branding strategy

Position your clients' personal brand in today's digital ecosystem thanks to this university degree”