Boost your engagement on Instagram, Tiktok, Facebook and other networks with this valuable program”

Inbound Marketing has emerged as a response to the change in the way consumers interact with brands and companies online. Instead of following traditional marketing tactics, which focus on interruption and aggressive persuasion, Inbound Marketing seeks to attract and retain the attention of customers through valuable and useful content.

Therefore, the postgraduate diploma in Inbound Marketing Personal Brand Building is a valuable program designed by TECH Technological University to provide students with the tools and techniques necessary to develop and execute effective Inbound Marketing strategies and generate personal branded content that engages their audience. The program covers concepts ranging from Inbound methodology and attraction and interaction strategies, to planning and productivity for content creation and converting followers into Leads. Also included are modules dedicated to creating educational and non-educational content, identifying the thematic pillars of content, and using tools to curate content and enhance creativity.

In addition, the program also covers visual design and tools for creating visual digital content and the importance of the sales funnel for personal branding. It also includes a section dedicated to the creation and design of an email marketing strategy and marketing automation for personal branding, as well as the podcast as a new key channel in the Inbound Marketing strategy.

This program is 100% online, which means that students can specialize at their own pace from anywhere in the world and at any time. The Relearning pedagogical methodology plays a great role in this, allowing students to acquire knowledge and skills in a practical and effective way. In addition, the flexibility to organize academic resources according to students' individual needs gives them the freedom they need.

Join the change that Inbound Marketing is bringing about when it comes to consolidating personal brands”

This postgraduate diploma in Inbound Marketing Personal Brand Building contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Inbound Marketing Personal Brand Building
• The graphic, schematic, and practical contents with which they are created, provide practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Become an expert in Inbound Marketing and boost your brand's visibility with TECH Technological University”

The program's teaching staff includes professionals from the sector who bring to this training the experience of their work, as well as recognized specialists from prestigious reference societies and universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Time to position yourself as a benchmark in the creation of engaging content in just 600 hours"

Master all the metrics to study the results of your positioning strategies"

The main objective of this postgraduate diploma is to specialize students with the necessary skills and techniques to apply Inbound Marketing effectively in the creation of a company's personal brand. During the degree, students will be updated in the production of valuable content, search engine optimization strategies, the use of social networks, Email Marketing and other relevant techniques. At the end of the postgraduate diploma, students will be able to apply these skills in their company or media and increase online visibility.

Give your career a decisive boost by analyzing the analytics and performance measurement variables offered by each social platform”

General Objectives

• Identify and define the main elements to effectively develop and manage a personal brand
• Discover the elements that will help you work on your personal brand identity and achieve coherence
• Work in depth on the strategic elements that will form the basis of your messages and personal story
• Develop the message in its different rational and emotional forms
• Conceptualize a content strategy in line with the personal brand
• Examine the possibilities offered by the main social platforms for the design of effective personal branding strategies
• Identify the steps for the development of a strategic plan for personal branding in social media, establishing objectives and KPIs to measure results
• Analyze and define the main elements that make up an optimized LinkedIn profile, compiling effective strategies to strengthen the digital presence on this platform
• Determine how to approach and improve the process of content creation
• Study success stories of personal brands in different sectors

Specific Objectives

Module 1. Social Media Branding. Visibility and engagement strategy on Instagram, Twitter, Facebook and TikTok

• Determine the importance of personal branding on social media and how a consistent digital presence can help drive career advancement
• Analyze the process of creating a content strategy that reflects personal brand identity and connects with the audience on different social media platforms
• Identify the different objectives that can be applied to personal branding in the social media
• Fundamentalize the use of Instagram, Facebook, Twitter and Tiktok for personal branding
• Identify best practices on these social platforms to increase engagement and personal brand visibility
• Examine the variables for analysis and measurement of results offered by each platform

Module 2. Personal branding on LinkedIn. Visibility and engagement strategies on LinkedIn

• Develop an effective strategy to optimize the LinkedIn profile seeking to create a solid, credible profile that stands out from the average
• Identify the types of content that have the greatest impact on the audience LinkedIn audience as a basis for creating valuable and relevant content to strengthen professional reputation
• Determine a content pillar strategy as the basis for an editorial calendar of publications that convey the knowledge, stories, thoughts and messages that will concretize the personal brand on LinkedIn
• Examine effective techniques, formats and styles for publishing posts on LinkedIn
• Master the tactics to establish an active and engaged community on LinkedIn by using effective connection, interaction and loyalty strategies
• Evaluate and analyze the performance of the LinkedIn strategy, by monitoring metrics and analyzing audience activity and behavior, in order to adjust and improve the strategy in real-time

Module 3. Inbound and e-mail marketing strategies, techniques and tools for building and generating personal branded content

• Discover how to improve daily productivity to generate content ideas and avoid blank page syndrome
• Compile the best tools for generating new content ideas and know where to look for inspiration and always be up to date with what is being published in the industry
• Use creative production tools such as Canva
• Choosing the most appropriate e-mail marketing tool for each professional
• Identify the best incentive to maximize lead capture and build a proprietary database
• Use email marketing as a tool channel for building a “community of loyal customers.”
• Improving personal brand conversion by applying the sales funnel methodology

Module 4. KPIs Personal brand impact: metrics for measuring results and multi-sector success stories

• To substantiate the relationship between influence and personal branding
• Identify best practices in personal branding
• Establish specific objectives and goals to improve the impact and effectiveness of the Personal Brand Building
• Analyze the presence of the personal brand in different media and platforms
• Review and evaluate KPIs for the improvement of the personal branding strategy

Achieve TECH Technological University objectives and evaluate KPIs to enhance your personal brand”