Enroll now in this 100% online program to boost your career and develop impactful advertising campaigns"

The advertising industry is in a constant state of evolution, marked by changing creative models, the emergence of new technologies and the growing demand for greater efficiency in campaign execution. This context requires advertising professionals to keep up with the latest trends, as well as to acquire skills that allow them to stand out. It is in this scenario that this TECH Technological University program is presented as an essential resource, providing practical and strategic training to excel in this dynamic field.

Thus, the agenda of this postgraduate diploma in Creative Development of Advertising Campaigns specifically addresses contemporary challenges, delving into constantly changing creative models and the efficient integration of new technologies in advertising campaigns. It also delves into the need to develop multiplatform, crossmedia and transmedia content to effectively connect with diverse audiences and in different channels. In addition, it will delve into the optimization of Storytelling in different media both online and offline. This approach not only adapts to current demands, but also anticipates and prepares graduates for future challenges.

In terms of methodology, it stands out for being 100% online, allowing professionals to access training without geographical restrictions. The Relearning methodology is presented as an effective approach, based on the repetition of key concepts to fix knowledge and facilitate continuous learning. This combination of flexibility and practical approach ensures that students not only acquire theoretical knowledge, but also develop skills that are immediately applicable in the workplace.

Take your professional career to another level with this postgraduate diploma where you will address the relationship between the advertiser and other stakeholders"

This postgraduate diploma in Creative Development of Advertising Campaigns contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Development Creative of political Advertising
• The graphic, schematic and eminently practical contents with which it is conceived provide cutting- Therapeutics and practical information on those disciplines that are essential for professional practice
• Practical exercises where the self-assessment process can be carried out to improve learning
• Its special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

You will deepen in the need to implement new technologies to achieve an innovative advertisement"

The program’s teaching staff includes professionals from sector who contribute their work experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations.

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Upgrade your skills in effective content marketing strategies at the best digital university in the world according to Forbes"

Enroll and you will master advanced storytelling skills to captivate your audience and generate lasting impressions on users"

The design of this postgraduate diploma program has as its main objective to train students in the Creative Development of Advertising Campaigns. To this end, it delves into the essential skills to excel in a constantly changing and competitive advertising environment. In addition, this program delves into the relevance that Branded Content has acquired and the added value provided by its symbiosis with content marketing. All these goals are achieved in a simple and effective way thanks to the use of the innovative Relearning methodology.

More than 450 hours of the best multimedia content to meet all your objectives await you in this university degree"

General Objectives

• Improve knowledge and professional skills to be able to carry out the integration and performance of work in a creative department of any type of agency or marketing department
• Assimilate the theoretical/practical knowledge that allows performing the creative functions from any perspective
• Know in depth the relationship between the creative and the rest of the agents that participate in the gestation of the commercial communication
• Show and assess the new trends that professionals in this sector will encounter now and in the future
• Train the professional, by means of the necessary skills, to improve problem solving and develop the essential professional competences
• Know in depth the new projects of value for commercial communication
• Show the vision of creativity as a collaborative agent in the development of communication
• Gain in-depth knowledge of the latest tools to support creativity
• Develop actions and initiatives to improve creative results, in collaboration with the other actors involved in their conception
• Use creativity support tools

Specific Objectives

Module 1. Creative Publicist

• Understand in depth what creativity is, how it has developed with the advance of new technologies and how it influences different professional areas
• Detail the challenges that a creative person faces
• Highlight the values of creative collaboration
• Signify the relevance of creativity in different professions
• Examine the best conditions to stimulate creativity
• Understand the role of creativity in advertising
• Study the artistic references of creativity
• Get a glimpse of the challenges of the changing and competitive environment
• Invite to cross the limits
• Help to understand that every challenge is an opportunity to grow

Module 2. Branded Content

• Highlight the importance of branded content and its relationship with content marketing
• Explain what branded content is and its similarities with traditional advertising
• Detail the requirements for the creation of branded content
• Discuss the types of branded content that can succeed
• Point out the characteristics of viral videos and their utilities
• Present content marketing as an essential component of new communications
• Understanding storytelling and its distribution on multiple platforms and social networks
• Study the characteristics and differences of virtual events

Module 3. Competencies of an advertising creative

• Analyze the professional skills needed to succeed in the creative advertising field
• Learn how to creatively search for jobs, build a strong personal brand, and handle unemployment and industry changes
• Learn how to act on the job, both in times of success and failure, and how to integrate into the work environment
• Discover the careers of creative professionals and outstanding companies in the fields of marketing and advertising
• Help you understand what success means and how to achieve it
• Address what the life of a creative is like, both on and off the job
• Learn how to get the most out of the creative profession

Become an exceptional advertising creator and exceed your professional goals. Enroll now!”