Description

Creativity is an absolutely necessary element when it comes to generating successful communication plans” 

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Creativity is one of the most sought-after characteristics by companies in all sectors. From the very beginning, social networks have been the protagonists of a veritable explosion of content in which the artistic, aesthetic or conceptual component managed to create new trends from the very moment of publication, therefore influencing both consumers and content creators themselves. 

As a result, companies have had to take the lead in this field by hiring multidisciplinary teams of creative professionals. The formulation of creative strategies therefore became a core part of companies' overall online marketing strategy.  

Journalists’ careers have become considerably more diverse in the last few years. Today, one of the professional opportunities with plenty of job openings is in the field of creative formulation”  

This postgraduate certificate in Formulating Creative Communication Strategies contains the most complete and up-to-date educational program on the market. The most important features include:

  • The development of case studies presented by experts in Corporate Communication
  • Its graphic, schematic and practical contents provide scientific and practical information on those disciplines that are essential for professional practice 
  • The latest information on Corporate Communication 
  • Practical exercises where self assessment can be used to improve learning 
  • A special emphasis on innovative methodologies in journalism, Formulating Creative Communication Strategies 
  • Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication 
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
  • Content that is accessible from any fixed or portable device with an Internet connection 

TECH offers you the best program in Corporate Communication in the current market. You only have to bring your enthusiasm to study”

The teaching staff includes professionals from journalism and communication field, who bring their experience to this training program, as well as renowned specialists from leading societies and prestigious universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, professionals will be assisted by an innovative interactive video system developed by renowned experts in the field of Formulating Creative Communication Strategies and with great experience.  

Become an excellent journalist and learn how to work in the communication offices of companies designing creative and efficient options"

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TECH offers you the best program in Formulating Creative Communication Strategies in the current market. You only have to bring your enthusiasm to study"

Objectives

This program is designed to strengthen students’ skill sets and help them to develop new competencies in the field of communication that will be essential in their professional development as journalists and communicators. After the program, students will be able to design and implement specific actions aimed at formulating creative corporate strategies, which will enable them to position themselves as successful professionals, achieving great skills that will enable them to manage projects of different magnitudes.

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If your objective is to develop yourself as a journalist and communicator within the business sector, creating strategies successful plans, then this postgraduate certificate is for you” 

General Objective

  • Enable communication professionals to be able to manage the communication area of a company, knowing how to promote, formulate and design plans based on communication creativity

Specific Objectives

  • Establish techniques for creating a personal and professional brand
  • Establish complex communication strategies to achieve a link with all audiences
  • Describe the essential elements of corporate communication management
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Develop your skills to become a versatile communicator at the forefront of the latest trends”

Postgraduate Certificate in Formulating Creative Communication Strategies

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The formulation of creative strategies in communication, contribute to create and develop effective tactics for advertising and marketing communication; through the use of tools and techniques such as market research, media planning and copywriting. Would you like to immerse yourself in this area? At TECH Technological University you will find the ideal program. The Postgraduate Certificate in Formulating Creative Communication Strategies is a completely virtual postgraduate program that brings together the most sophisticated learning techniques, with a select curriculum that addresses in study modules everything you need to know about creative tactics in communication. Our study plan makes use of state-of-the-art graphic, audiovisual and interactive material, which you will have within reach of any device connected to the Internet. The program will take you from competitive analysis, target audience identification and key message creation to innovation, strategic planning and performance evaluation.

Get a postgraduate degree in Formulating Creative Communication Strategies

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Companies and advertising agencies demand professionals specialized in creating creative strategies and developing successful advertising campaigns that attract the attention of the public. At TECH you will find the best educational tools that will turn you into a specialist. With our curriculum, you will delve into current trends in advertising and marketing, the use of social networks, content marketing and branding. In addition, you'll delve into media planning, copywriting, graphic design and video production. Finally, you will explore advanced techniques such as storytelling, gamification and the creation of immersive experiences. By acquiring these new skills, you will succeed in designing creative strategies and planning campaigns in the advertising and marketing industry.