We offer you the best teaching methodology, and a multitude of practical cases to simulate the real-life situations that you could face throughout your profession”

The Corporate Brand and Identity of a company are dimensions that require special care during their creation. Once defined and internalized by target audiences and publics, turning back becomes very difficult in every way. Therefore, knowing the factors to take into account when creating and shaping the brand and corporate identity is essential before launching a business. Audiences are unforgiving and any misstep in presenting the corporate identity concept can be lethal in the short term. 

Therefore, corporate branding and identity have never been as important as they are today. The aesthetic aspect of it has given way to the conceptual aspect. In a society that is increasingly aware of the defence of diverse ethical values, companies today face the challenge of convincing audiences that are more and more capable and committed to a great number of causes. Getting the public to identify with the values promoted by the brand and its identity will be the communication professional's 
main challenge.  

This postgraduate certificate seeks to teach communication and journalism professionals the basic notions that influence the creation of a brand and its corporate identity, its reputational approach and the subsequent measurement of results from which the objectives will be readjusted in real time. 

Throughout its 250 hours, the creation and monitoring processes of branding and corporate identity will be analyzed as a field of study and application. This will be done by teachers with a remarkable professional career at the head of companies in various sectors or as specialized journalists. 

The content is designed to promote the development of professional skills oriented to the creation and maintenance of the brand and identity of any company. In this way, students will acquire the ability to identify the concepts that could best define the brand and corporate identity of any company. A postgraduate certificate designed for you, focused on improving your career and preparing you to achieve excellence in the field.

Its 100% online format allows students to decide how to organize their studies.

With this postgraduate certificate that TECH provides you with, you will be able to generate an effective brand image and corporate identity adapted to the needs of your target audience"

This postgraduate certificate in Corporate Brand and Identity contains the most complete and up-to-date program on the market. The most important features include:

• The development of case studies presented by experts in Corporate Communication
• Its graphic, schematic and practical contents provide scientific and practical information on those disciplines that are essential for professional practice
• The latest information on Corporate Communication
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies in Journalism, Brand and Corporate Communication
• The interactive learning system based on algorithms for decision making on the situations posed in Journalism and Digital Communication
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

Journalists’ careers have become considerably more diverse in the last few years. Today, one of the professional opportunities with plenty of job openings is in the field of corporate Identity” 

The program includes professionals belonging to the field of journalism and communication in its teaching staff, who bring their work experience to this course, along with recognized specialists from prestigious reference societies and universities. 

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment 
that will provide an immersive program designed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby professionals must try to solve the different professional practice situations that arise throughout from program. To do so, professionals will be assisted by an innovative interactive video system created by renowned and experienced experts in the field of Corporate Brand and Identity

TECH offers you the best program in Corporate Brand and Identity in the current market. You only have to bring your enthusiasm to study"

Become an outstanding journalist and learn how successfully a work in the communications offices of companies in all sectors"

This program is designed to strengthen students’ skill sets and help them to develop new competencies in the field of communication, essential in their professional development as journalists and communicators. After the course, professionals will be able to design and implement specific actions regarding the fine-tuning of the communication processes that ultimately drive Corporate Brand and Identity. In this way, students will be able to position themselves as successful professionals, achieving great skills that will allow them to manage projects of diverse magnitude. 

If your objective is to develop yourself as a journalist and communicator within the business sector, creating strategies successful plans, then this postgraduate certificate is for you”

General Objective

• Enable the communication professional to design corporate brand images and identities at a communicative level

Specific Objectives

• Apply the creative processes to the field to corporate communication
• Implement rigorous metrics that show a return on the strategic management of intangible assets, both with consolidated non-financial indicators and with direct impact on the business
• Identify the audiences of media communication. Efficiently manage all aspects of the communication department of any organization
• Design innovative strategies and policies to improve management and business efficiency
• Plan and implement integral communication plans

Develop your skills to become a versatile communicator at the forefront of the latest trends”