Description

With this postgraduate certificate, you will be able to design a successful corporate communication and you will become a successful institutional and public sector communication professional” 

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Based on this premise, TECH professionals have launched this program with the aim to prepare journalism professionals in all aspects related to communication management in the public sector. This program will give journalists the opportunity to stand out as professionals, thanks to the acquisition of the most cutting-edge and avant-garde knowledge in the field.

By definition, every public organization has a civic vocation, and this is something that makes the implementation of an accurate communication plan even more pertinent. Often, the greater or lesser success of a given policy or public order measure depends entirely on the degree of success in communicating it to the population. Throughout the 75 hours of this 100% online program, students will face the analysis of many practical cases, through individual practice and teamwork, which will allow them to learn about and overcome the difficulties of communication in the public sector. 

We offer you the best teaching methodology and a multitude of practical cases to simulate the real-life situations which you may face throughout your career”

This postgraduate certificate in Communication in the Public Sector contains the most complete and up-to-date program on the market. The most important features include:

  • The development of case studies presented by experts in Corporate Communication
  • Its graphic, schematic and practical contents provide scientific and practical information on those disciplines that are essential for professional practice
  • The latest information on Corporate Communication
  • Practical exercises where the self-assessment process can be carried out to improve learning
  • Its special emphasis on innovative methodologies in Journalism, Communication in the Public Sector
  • Algorithm-based interactive learning system for decision-making in situations focused on journalism and digital communication
  • Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
  • Content that is accessible from any fixed or portable device with an Internet connection

The career of a journalist has become considerably more diverse in the last few years. Today, one of the professional opportunities with plenty of job openings is in the field of Communication in the Public Sector” 

The teaching staff includes professionals from the journalism and communication field, who bring their experience to this program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will enable the professional to contextual and situated learning, i.e., a simulated environment that will provide immersive learning immersive learning programmed to learn in real situations. 

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. To do so, professionals will be assisted by an innovative interactive video system created by renowned and experienced experts in the field of Communication in the Public Sector. 

TECH offers you the best program in Communication in the Public Sector in the current market. You only have to bring your enthusiasm to study"

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Become an outstanding journalist and learn how successfully a work in the communications offices of all sectors"

Objectives

This program is designed to strengthen skill sets and help students develop new competencies in the field of communication that will be essential in their professional development as journalists and communicators. After having completed the program, students will be able to design and implement specific actions, either as part of a company’s press office, or as specialized journalists. In this way, you can become a successful professional in the field, acquiring advanced skills and being able to manage diverse, large-scale projects.  

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If your objective is to develop yourself as a journalist and communicator within the Public Organization sector, creating strategies successfully in the field and successful plans, then this postgraduate certificate is for you” 

General Objective

  • Enable communication professionals to be able to design and implement communication plans especially designed for the public sector

Specific Objectives

  • Develop skills and competencies for efficiently managing all aspects of the communication department of any organization in all its branches
  • Establish complex communication strategies to achieve a link with all audiences
  • Explore the characteristics of communication in specific sectors
  • Develop a communication plan tailored to the needs of public organizations
  • Learn to identify information opportunities and needs in the public sector
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Develop your skills to become a versatile communicator at the forefront of the latest trends” 

Postgraduate Certificate in Communication in the Public Sector

 

Image and reputation management is a critical task in this area, where decision making is based on a well-designed and executed strategic planning. In response to this need, TECH Technological University has developed the Postgraduate Certificate in Communication in the Public Sector which, through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, will train you in using the necessary tools to effectively manage communication in the public sector, in a variety of contexts and business situations.

Take the next step in your professional career with this online program

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With this Postgraduate Certificate in Communication in the Public Sector you will learn everything you need to develop a communication strategy in the public sector, from media planning and management, to identifying information opportunities and needs. In addition, this program includes a specific module dedicated to the management of lobbying and pressure groups in the public sector, so that you can develop your skills in this field.