A comprehensive and 100% online program, exclusive to TECH, with an international perspective backed by our membership in the Business Graduates Association”

The sports industry has ceased to be merely a competitive field and has become one of the most dynamic economies globally. In this environment, sports organizations must be managed with a business vision, strategic capacity, and a deep understanding of the ecosystem that surrounds them. Therefore, the professionalization of clubs, federations, and sports organizations requires leaders prepared to take on the new challenges associated with them.

It is in this context that TECH offers a rigorous, flexible academic alternative aligned with the sector’s demands. This MBA in Sports Entities Management stands out for its comprehensive approach, covering key areas. Professionals will delve into the planning and management of sports projects, executive leadership, law applied to sports, financial control, and the design of marketing and institutional communication strategies. Additionally, emphasis will be placed on sustainability, sponsorship, and event management to prepare business leaders to lead organizations in constant transformation.

Furthermore, this university program will be fully developed online, allowing students to balance their studies with their work and personal life without time or geographical restrictions. All content will be available 24/7 from any device with an internet connection. The Relearning methodology will also be implemented, an innovative learning system based on the intelligent repetition of key concepts, which promotes deep and lasting understanding, optimizing both academic and professional outcomes. It is worth noting that prestigious International Guest Directors will provide in-depth Masterclasses.

Furthermore, thanks to TECH's membership in The Business Graduates Association (BGA), students will have access to exclusive and up-to-date resources that will strengthen their continuous learning and professional development, as well as discounts on professional events that will facilitate networking with industry experts. Additionally, they will be able to expand their professional network by connecting with specialists from different regions, fostering the exchange of knowledge and new job opportunities.

Renowned International Guest Directors will deliver rigorous Masterclasses that will explore the most effective strategies for managing Sports Entities”

This Master's Degree in MBA in Sports Entities Management contains the most complete and up-to-date university program on the market. Its most notable features are:

• The development of practical case studies presented by experts in Sport Entities
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Special emphasis on innovative methodologies in Sports Entities Management
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an internet connection

Take advantage of the multitude of practical resources in this university program to reinforce your theoretical knowledge in sports management and develop a strategic vision of the sector”

The faculty includes professionals from the field of Sports Entities, who bring their work experience into the program, along with recognized specialists from leading organizations and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive learning experience designed to prepare for real-life situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the professional will be assisted by an innovative interactive video system created by renowned and experienced experts.

The Relearning system applied by TECH in this university program reduces long study hours.What are you waiting for to enroll?"

You will delve into managing relationships with sponsors, partners, and the media to enhance the visibility of sports organizations"

The educational materials for this academic program have been designed by experts in sports management, ensuring a comprehensive learning experience in strategic management within the sector. As such, the syllabus will cover topics ranging from labor rights and duties, collective agreements, temporary transfers, and contract termination, to key aspects such as strategic planning, club management, buying and selling organizations, TV rights, and international expansion. Thanks to this approach, graduates will be prepared to lead sports organizations with an innovative and global vision.

You will develop innovative sports marketing strategies, including creating promotional campaigns and managing social media”

 

Module 1. Introduction to Sports Law and Management

1.1. The Sports Environment

1.1.1. Historical Background of Sports Law

1.2. Regulations Related to Sports Facilities
1.3. Sports Contracts: Overview of the Structure of Sports Contractual Agreements
1.4. Sports Intermediation
1.5. Governance in Sports Entities

Module 2. Organizational Structure of International Sports

2.1. Sports Clubs and Sports Public Limited Companies
2.2. Federations
2.3. Leagues
2.4. Higher Sports Council
2.5. International Sports Organization
2.6. Sports in the European Union
2.7. Other Organizations Outside the Federation Pyramid: Examples in Basketball and Padel
2.8. Conflict Resolution Methods at the International Level

Module 3. Strategic Planning in Sports Organizations

3.1. Introduction to Strategic Planning and Analysis in Professional Sport
3.2. Purchase and Sale of Sports Entities
3.3. Football Club Management
3.4. Structure and Sports Planning
3.5. Business Development and Operation of Stadiums
3.6. Brand Development and Commercial Rights
3.7. TV Rights
3.8. Internationalization of Sports Entities
3.9. Holding Companies and Investment Funds
3.10. Practical Business Models

Module 4. Financial Management and Tax Aspects in Sports

4.1. Introduction to Sports Finance
4.2. Interpretation of Financial Reports
4.3. Budget Production and Control. Income Sources and Regulation
4.4. Valuation of Investment Projects. Development and Possible Structure of a Feasibility Plan

Module 5. Marketing and Communication in Sports

5.1. Introduction to Sports Marketing
5.2. Marketing Plan
5.3. Branding and Brand Development
5.4. Sports Sponsorship
5.5. Ambush Marketing
5.6. Communication in Sport
5.7. Digital Marketing and Sports
5.8. Specialization in Women Sports
5.9. Sports Marketing and Other Areas
5.10. Trends in Sports Marketing

Module 6. Organization of Sports Events

6.1. Introduction to Sports Events
6.2. Origin and History of Sports Events
6.3. Management of Sports Events
6.4. Planning as a Success Factor
6.5. General Plan of the Sports Event
6.6. Forms of Income
6.7. Sponsorships
6.8. Communication
6.9. Sports Tourism and Local Promotion
6.10. Success Stories of Sports Events

Module 7. New Trends in Sports: Big Data & E-Sports

7.1. Introduction to the Use of Big Data in Sports. Connections and Current Scenarios
7.2. Data Analysis Methodology. Phases and Strategies
7.3. Open Data Providers and Sources
7.4. Payment Data Providers and Sources
7.5. Reports and Infographics: Vital Importance of the Sample
7.6. Data Processing Tools
7.7. Communication Applied to Big Data. In Search of the Excellence of the Material and Its Sample
7.8. E-Sports Management

Module 8. Leadership and People Management in Sports

8.1. Leadership Styles
8.2. Managerial Skills
8.3. Entrepreneurship
8.4. HR and Talent Management
8.5. Team Management
8.6. Coaching Applied in Sports
8.7. Negotiation
8.8. Conflict Resolution
8.9. Communication Skills
8.10. Pressure Management

Module 9. Leadership, Ethics, and Social Responsibility in Companies

9.1. Globalization and Governance

9.1.1. Governance and Corporate Governance
9.1.2. The Fundamentals of Corporate Governance in Companies
9.1.3. The Role of the Board of Directors in the Corporate Governance Framework

9.2. Cross-Cultural Management

9.2.1. Cross-Cultural Management Concept
9.2.2. Contributions to Knowledge of National Cultures
9.2.3. Diversity Management

9.3. Business Ethics

9.3.1. Ethics and Morality
9.3.2. Business Ethics
9.3.3. Leadership and Ethics in Companies

9.4. Sustainability

9.4.1. Sustainability and Sustainable Development
9.4.2. 2030 Agenda
9.4.3. Sustainable Companies

9.5. Corporate Social Responsibility

9.5.1. International Dimensions of Corporate Social Responsibility
9.5.2. Implementing Corporate Social Responsibility
9.5.3. The Impact and Measurement of Corporate Social Responsibility

9.6. Responsible Management Systems and Tools

9.6.1. CSR: Corporate Social Responsibility (CSR)
9.6.2. Essential Aspects for Implementing a Responsible Management Strategy
9.6.3. Steps for the Implementation of a Corporate Social Responsibility Management System
9.6.4. CSR Tools and Standards

9.7. Multinationals and Human Rights

9.7.1. Globalization, Multinational Corporations and Human Rights
9.7.2. Multinational Corporations and International Law
9.7.3. Legal Instruments for Multinationals in the Area of Human Rights

9.8. Legal Environment and Corporate Governance

9.8.1. International Rules on Importation and Exportation
9.8.2. Intellectual and Industrial Property
9.8.3. International Labor Law

Module 10. People and Talent Management

10.1. Human Resources Management by Competencies

10.1.1. Analysis of the Potential
10.1.2. Remuneration Policy
10.1.3. Career/Succession Planning

10.2. Performance Evaluation and Performance Management

10.2.1. Performance Management
10.2.2. Performance Management: Objectives and Process

10.3. Innovation in Talent and People Management

10.3.1. Strategic Talent Management Models
10.3.2. Talent Identification, Training and Development
10.3.3. Loyalty and Retention
10.3.4. Proactivity and Innovation

10.4. Motivation

10.4.1. The Nature of Motivation
10.4.2. Expectations Theory
10.4.3. Needs Theory
10.4.4. Motivation and Financial Compensation

10.5. Developing High-Performance Teams

10.5.1. High-Performance Teams: Self-Managed Teams
10.5.2. Methodologies for the Management of High-Performance Self-Managed Teams

10.6. Change Management

10.6.1. Change Management
10.6.2. Type of Change Management Processes
10.6.3. Stages or Phases in the Change Management Process

10.7. Executive Communication

10.7.1. Internal and External Communication in the Corporate Environment
10.7.2. Communication Departments
10.7.3. The Person in Charge of Communication of the Company. The Profile of the Dircom

10.8. Productivity, Attraction, Retention and Activation of Talent

10.8.1. Productivity
10.8.2. Talent Attraction and Retention Levers

Module 11. Economic and Financial Management

11.1. Economic Environment

11.1.1. Macroeconomic Environment and the National Financial System
11.1.2. Financial Institutions
11.1.3. Financial Markets
11.1.4. Financial Assets
11.1.5. Other Financial Sector Entities

11.2. Executive Accounting

11.2.1. Basic Concepts
11.2.2. The Company's Assets
11.2.3. The Company's Liabilities
11.2.4. The Company's Net Worth
11.2.5. The Income Statement

11.3. Information Systems and Business Intelligence

11.3.1. Fundamentals and Classification
11.3.2. Cost Allocation Phases and Methods
11.3.3. Choice of Cost Center and Impact

11.4. Financial Management

11.4.1. The Company's Financial Decisions
11.4.2. Financial Department
11.4.3. Cash Surpluses
11.4.4. Risks Associated with Financial Management
11.4.5. Financial Administration Risk Management

11.5. Financial Planning

11.5.1. Definition of Financial Planning
11.5.2. Actions to Be Taken in Financial Planning
11.5.3. Creation and Establishment of the Business Strategy
11.5.4. The Cash Flow Table
11.5.5. The Working Capital Table

11.6. Corporate Financial Strategy

11.6.1. Corporate Strategy and Sources of Financing
11.6.2. Financial Products for Corporate Financing

11.7. Strategic Financing

11.7.1. Self-Financing
11.7.2. Increase in Equity
11.7.3. Hybrid Resources
11.7.4. Financing Through Intermediaries

11.8. Financial Analysis and Planning

11.8.1. Analysis of the Balance Sheet
11.8.2. Analysis of the Income Statement
11.8.3. Profitability Analysis

11.9. Analyzing and Solving Cases/Problems

11.9.1. Financial Information on Industria de Diseño y Textil, S.A. (INDITEX)

Module 12. Commercial and Strategic Marketing Management

12.1. Commercial Management

12.1.1. Conceptual Framework of Commercial Management
12.1.2. Business Strategy and Planning
12.1.3. The Role of Sales Managers

12.2. Strategic Marketing Management

12.2.1. The Concept of Strategic Marketing
12.2.2. Concept of Strategic Marketing Planning
12.2.3. Stages in the Process of Strategic Marketing Planning

12.3. Managing Digital Campaigns

12.3.1. What Is a Digital Advertising Campaign?
12.3.2. Steps to Launch an Online Marketing Campaign
12.3.3. Mistakes in Digital Advertising Campaigns

12.4. Sales Strategy

12.4.1. Sales Strategy
12.4.2. Sales Methods

12.5. Corporate Communication

12.5.1. Concept
12.5.2. The Importance of Communication in the Organization
12.5.3. Types of Communication in the Organization
12.5.4. Functions of Communication in the Organization
12.5.5. Elements of Communication
12.5.6. Communication Problems
12.5.7. Communication Scenarios

12.6. Digital Communication and Reputation

12.6.1. Online Reputation
12.6.2. How to Measure Digital Reputation?
12.6.3. Online Reputation Tools
12.6.4. Online Reputation Report
12.6.5. Online Branding

Module 13. Executive Management

13.1. General Management

13.1.1. The Concept of General Management
13.1.2. The Role of the CEO
13.1.3. The CEO and Their Responsibilities
13.1.4. Transforming the Work of Management

13.2. Manager Functions: Organizational Culture and Approaches

13.2.1. Manager Functions: Organizational Culture and Approaches

13.3. Operations Management

13.3.1. The Importance of Management
13.3.2. Value Chain
13.3.3. Quality Management

13.4. Public Speaking and Spokesperson Education

13.4.1. Interpersonal Communication
13.4.2. Communication Skills and Influence
13.4.3. Communication Barriers

13.5. Personal and Organizational Communication Tools

13.5.1. Interpersonal Communication
13.5.2. Interpersonal Communication Tools
13.5.3. Communication in the Organization
13.5.4. Tools in the Organization

13.6. Communication in Crisis Situations

13.6.1. Crisis
13.6.2. Phases of the Crisis
13.6.3. Messages: Contents and Moments

13.7. Preparation of a Crisis Plan

13.7.1. Analysis of Possible Problems
13.7.2. Planning
13.7.3. Adequacy of Personnel

13.8. Emotional Intelligence

13.8.1. Emotional Intelligence and Communication
13.8.2. Assertiveness, Empathy and Active Listening
13.8.3. Self-Esteem and Emotional Communication

13.9. Personal Branding

13.9.1. Strategies for Personal Brand Development
13.9.2. Personal Branding Laws
13.9.3. Tools for Creating Personal Brands

You will be highly prepared to manage sports events, from planning to execution”