University certificate
The world's largest school of business”
Introduction to the Program
Las técnicas más avanzadas en Marketing Estratégico y Operativo desarrolladas en un Postgraduate certificate de impacto que lanzará tu carrera hacia los niveles de competencia más elevados”
En TECH Global University
 |
Innovación |
Te ofrecemos un modelo de aprendizaje en línea que combina la última tecnología educativa con el máximo rigor pedagógico. Un método único con el mayor reconocimiento internacional:
“Caso de Éxito Microsoft Europa”, por incorporar en nuestros programas el novedoso sistema de multivideo interactivo. Además, nuestro equipo recibió el “Premio Emprendedor” en el Congreso Mundial Expoelearning 2010, el evento de elearning más importante en habla hispana.
 |
Máxima exigencia |
Nuestro criterio de admisión no es económico. No necesitas 100.000 US$ para estudiar con nosotros. Eso sí, para titularte con TECH pondremos al límite tu inteligencia y tu capacidad para resolver problemas. Nuestro listón académico está muy alto...
65% de los alumnos de TECH finaliza sus estudios
con éxito.
 |
Networking |
Te ofrecemos un entorno incomparable para realizar un intercambio de conocimiento y un networking de alta calidad.
38.000 directivos formados cada año, 23 nacionalidades distintas.
 |
Empowerment |
Crece de la mano de las mejores empresas y profesionales de gran prestigio e influencia. Hemos desarrollado alianzas estratégicas y una valiosa red de contactos con los principales actores económicos de Europa y América.
+500 acuerdos de colaboración con las mejores empresas.
 |
Talento |
Te brindamos un espacio donde intercambiar ideas, experiencias y reflexiones entre ejecutivos, profesionales, emprendedores y líderes de opinión.
150.000 egresados, 400 e-seminarios anuales, 40 grupos de investigación.
 |
Excelencia académica |
Comparte con nosotros una experiencia única. Estudiarás en un contexto multicultural. En un programa con visión global.
+ 35 nacionalidades.
 |
Aprende con los mejores |
Nuestro equipo docente explica en las aulas lo que les ha llevado al éxito en sus empresas, trabajando desde un contexto real, vivo y dinámico.
+3.000 profesores, +20 nacionalidades, 53 % Phd doctorados en prestigiosas universidades.
 |
Capacidad Analítica |
Pero sobre todo, exploramos tu lado crítico, tu capacidad de
cuestionarte las cosas, tu competencia en resolución de problemas, tus habilidades interpersonales.
 |
Excelencia académica |
Ponemos a tu alcance la mejor metodología de aprendizaje online. Combinamos el método Relearning (metodología de aprendizaje de posgrado con mejor valoración internacional), junto a los case studies de la Harvard Business School. Tradición y vanguardia en un difícil equilibrio y en el contexto del más exigente itinerario formativo.
 |
Economía de escala |
Somos los más grandes. El grupo TECH tiene un portfolio de +1500 posgrados universitarios y en la nueva economía volumen + tecnología = precio disruptivo.
No somos los más caros. Somos los mejores. Por nuestra rigurosa metodología, por nuestra colaboración con la Harvard Business School y porque tenemos el mejor cuadro docente”
Syllabus
The Postgraduate certificate in Strategic and Operational Marketing from TECH Global University is a tailor made program that is taught in a 100% online format so that you can choose the time and place that best suits your availability, schedule and interests.
A program that takes place over 6 weeks, and is intended to be a unique and stimulating experience that will lay the foundation for your success in business reputation management.
What you study is very important. The skills and competencies you acquire are fundamental. You won't find a more complete syllabus than this one"
Syllabus
The content of the Strategic and Operational Marketing Postgraduate certificate is designed to promote the development of management skills that will enable the professional to obtain information that will allow them to adequately manage the reputation of a brand or company.
Over the course of 125 hours, the student analyzes a plethora of practical cases through individual and teamwork. It is, therefore, a real immersion in real business situations.
This Postgraduate certificate deals in depth with all strategic areas of the company and is designed to train managers and experts in the sector, so that they understand business management from strategic, international and innovative perspective.
A plan designed for you, focused on your professional improvement and that prepares you to achieve excellence in the field of analysis and metrics of corporate reputation. A program that understands the student's needs and those of their company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional faculty, which will provide the student with the skills to solve critical situations in a creative and efficient way.
This Postgraduate certificate takes place over 6 weeks and is made up of just 1 module:
Module 1. Strategic and Operational Marketing
Where, When and How is it Taught?
TECH offers the possibility of developing this Postgraduate certificate in Strategic and Operational Marketing completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.
Module 1. Strategic and Operational Marketing
1.1. Fundamentals of Marketing
1.1.1. The Concept of Marketing
1.1.2. The Basic Elements of Marketing
1.1.3. Marketing Activities in Companies
1.2. Marketing Management
1.2.1. The Concept of Marketing Management
1.2.2. New Trends in Marketing
1.2.3. A New Marketplace: Consumer and Business Capabilities
1.2.4. Holistic MK Orientation
1.2.5. Update on the 4 Ps of Marketing
1.2.6. Marketing Management Tasks
1.3. The Function of Strategic Marketing
1.3.1. The Concept of Marketing Strategic
1.3.2. Concept of Strategic Marketing Planning
1.3.3. Stages of the Strategic Marketing Planning Process
1.4. Marketing Strategy Dimensions
1.4.1. Marketing Strategies
1.4.2. Types of Marketing Strategies
1.5. Marketing Mix
1.5.1. Marketing Mix Concept
1.5.2. Product Strategies
1.5.3. Pricing Strategies
1.5.4. Distribution Strategies
1.5.5. Communication Strategies
1.6. Digital Marketing
1.6.1. Digital Marketing Concept
1.6.2. Marketing Strategies in Digital Marketing
1.7. Inbound Marketing
1.7.1. Effective Inbound Marketing
1.7.2. The Benefits of Inbound Marketing
1.7.3. Measuring the Success of Inbound Marketing
1.8. Developing the Marketing Plan
1.8.1. Marketing Plan Concept
1.8.2. Situation Analysis and Diagnosis
1.8.3. Strategic Marketing Decisions
1.8.4. Operating Marketing Decisions
1.9. Managing Marketing Groups
1.9.1. Marketing Groups
1.9.2. The Creation of Marketing Groups
1.9.3. Guidelines for Managing a Marketing Group
1.9.4. The Future of Marketing Groups
1.10. Social Business
1.10.1. Web 2.0 Strategic Vision and its Challenges
1.10.2. Convergence Opportunities and ICT Trends
1.10.3. How to Monetize Web 2.0 and Social Media
1.10.4. Mobility and Digital Business
A unique, key, and decisive training experience to boost your professional development and make the definitive leap”
Postgraduate Certificate in Strategic and Operational Marketing
The competitive environments of the modern business world make marketing, and its various strategic and operational modalities, one of the most important areas for the commercial success of a company. Due to this growing importance, there has been an increasing interest, on the part of business organizations of all kinds, in the search for and hiring of communication professionals specialized in this discipline and its various strategies. Understanding the academic updating as an indispensable requirement for an optimal access to this growing occupational field, in TECH Global University we have designed our Postgraduate Certificate in Strategic and Operational Marketing. This postgraduate course will pay special attention to the new methodologies and models of analysis and diagnosis used in the development, structuring and advancement of marketing plans. Likewise, this program will deepen the modernization of the communicator with respect to the following topics: the possibilities present in the implementation of inbound marketing models; and the identification of the various stages of the strategic planning process of this.
Study a 100% online postgraduate course in Marketing
The multiple strategies, actions and methodologies available for the development of programs, plans and business marketing projects require the presence of specialized professionals with a high degree of preparation for their proper management and direction. In this way, you will approach the baggage of skills, abilities and knowledge necessary for the optimal approach to the various contexts and vicissitudes that can accompany modern marketing processes. Likewise, in this postgraduate course you will delve into the updating of the following aspects: the identification of the main characteristics of the marketing mix, contemplating its various strategies at the level of products, prices, communication and distribution; and the possibilities present in the development of this discipline in the digital area, as well as its different marketing strategies.