Syllabus

The syllabus of this Postgraduate certificate has been designed to be studied and internalized in a comfortable and effective way by the student. Through 10 units that are developed over 6 weeks, the student will learn everything related to business management in the creative sector, following a methodology based on high didactics and the latest developments in the sector. A unique academic program that will lay the foundations for the student's professional growth and will allow them to compete comfortably with the best professionals in the sector. 

An academic syllabus designed on the basis of the latest developments in the sector and taught using the best teaching methodology"

Syllabus

Traditionally, creativity and management have been conceived as antagonistic disciplines. Today, however, creativity and innovation have become the main drivers of economic progress alongside technology. This reality demands new professional profiles capable of harmoniously and efficiently developing these tools in the management of the so called creative industries.  

Through this comprehensive Postgraduate certificate, the student obtains mastery of all the necessary topics for the management of companies and organizations in the new context of the creative industries. The program does not focus solely on arts management, but aims to provide the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today.  

Likewise, this program is designed to be studied with a methodology that promotes the acquisition of skills in the field of market research, strategic vision, digital tools and co-creation.  

On the other hand, jobs in this sector are constantly evolving. Therefore, the program aims to provide students with the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments. 

All of this, condensed into an academic program divided into ten academic modules taught over 6 weeks, is intended to represent a turning point in the student's professional career. This way, and after completing the Postgraduate certificate, the student will be able to start working in companies in the creative industry with a higher success rate. 

This Postgraduate certificate is developed over 6 weeks consists of 1 module: 

Module 1. Consumer or User Management in Creative Businesses  

Where, When and How is it Taught?

TECH offers the possibility of developing this Postgraduate certificate in Creative Business Management completely online. Over the course of 6 weeks, you will be able to access all the contents of this program at any time, allowing you to self manage your study time.

Module 1. Consumer or User Management in Creative Businesses

1.1. The User in the Current Context 

1.1.1. Consumer Change in Recent Times 
1.1.2. The Importance of Research 
1.1.3. Trend Analysis 

1.2. Strategy with the Focus on the Individual 

1.2.1. Human Centric Strategy 
1.2.2. Keys and Benefits of Being Human Centric 
1.2.3. Success Stories  

1.3. Data on the Human Centric Strategy 

1.3.1. Data on the Human Centric Strategy 
1.3.2. The Value of the Data 
1.3.3. 360º View of the Customer 

1.4. Implementation of the Human Centric Strategy in the Creative Industry 

1.4.1. Transformation of Dispersed Information into Customer Knowledge 
1.4.2. Opportunity Analysis 
1.4.3. Maximization Strategies and Initiatives 

1.5. Human Centric Methodology

1.5.1. From Research to Prototyping 
1.5.2. Double Diamond Model: Process and Phases 
1.5.3. Tools 

1.6. Design Thinking  

1.6.1. Design Thinking 
1.6.2. Methodology 
1.6.3. The Techniques and Tools of Design Thinking 

1.7. Brand Positioning in the User's Mind  

1.7.1. Positioning Analysis 
1.7.2. Typology 
1.7.3. Methodology and Tools 

1.8. User Insights in Creative Businesses 

1.8.1. Insights and their Importance
1.8.2. Customer Journey and the Relevance of the Journey Map 
1.8.3. Research Techniques

1.9. User Profiling (Archetypes and Buyer Persona) 

1.9.1. Archetypes 
1.9.2. Buyer persona 
1.9.3. Methodology of Analysis 

1.10. Research Resources and Techniques 

1.10.1. Techniques in Context 
1.10.2. Visualization and Creation Techniques 
1.10.3. Voice Contrast Techniques 

Academic experiences like these are what students like you need. Don't miss this great opportunity”

Teaching Objectives

The ultimate and crucial objective of all TECH programs is to internalize the latest knowledge in the market and to use it as a means to advance in their professional careers. To make this possible, this university has made a major effort to provide the student with the most complete content and the largest team of experts in the field who will act as teachers during the Postgraduate certificate. In this way, TECH is realizing its objectives and helping students to begin to achieve theirs. 

TECH goal is clear: to develop the best professionals in the industry and see them succeed wherever they go"

Your goals are our goals. 
We work together to help you achieve them.

The Postgraduate certificate in Creative Business Management will allow the student to:

  1. Acquire and understand knowledge useful for the training of students, providing them with skills for the development and application of original ideas in their personal and professional work
  2. Understand how creativity and innovation have become the drivers of the economy
  3. Problem solving novel environments and in interdisciplinary contexts in the field of creativity management
  4. Integrate one's own knowledge with that of others, making informed judgments and reasoning on the basis of the information available in each case
  5. Know how to manage the process of creation and implementation of novel ideas on a given topic
  6. Acquire specific knowledge for the management of companies and organizations in the new context of the creative industries
  7. Progressive and constant updating in autonomous training environments
  8. Possess the tools to analyze the economic, social and cultural realities in which the creative industries develop and transform today
  9. Help students acquire the necessary skills to develop and evolve their professional profile in both business and entrepreneurial environments
  10. Gain knowledge to manage companies and organizations in the new context of creative industries
  11. Organize and plan tasks with the use of available resources in order to face them in precise time frames
  12. Use new information and communication technologies such as tools for training and the exchange of experiences in the field of study
  13. Develop communication skills, both written and oral, as well as the ability to make effective professional presentations in daily practice
  14. Acquire market research skills, strategic vision, digital and co-creation methodologies

Postgraduate Certificate in Creative Business Management

Would you like to work in the cultural and creative industries sector? Do you want to learn how to manage innovative and sustainable projects that add value to society? Are you looking for a quality, flexible and adapted to your needs preparation? If the answer is yes, then the Postgraduate Certificate in Creative Business Management from TECH Global University is for you. The cultural and creative industries are those based on the production, distribution and marketing of goods and services that have a cultural or creative content, such as film, music, art, design, fashion, video games, advertising or tourism. These industries generate a great economic and social impact, as they contribute to cultural development, diversity, innovation, employment and social cohesion. However, they also face great challenges and opportunities arising from globalization, digitalization, competition or sustainability.

Become part of the best university in the world

In this Postgraduate Certificate you will learn the fundamental concepts and tools to successfully manage a creative company. You will learn about the functioning and characteristics of the different cultural and creative industries, as well as the policies and regulations that govern them. You will learn to design, plan, execute and evaluate creative projects that respond to the needs of the market and society. By taking this Postgraduate Certificate in online mode, you will enjoy the benefits of this modality, such as time flexibility, learning autonomy, access to multimedia resources and interaction with professors and classmates through virtual platforms. You will also have the support and guidance of a highly qualified teaching team with extensive experience in the field of creative business management. Do not hesitate and enroll in our Postgraduate Certificate in Creative Business Management. We guarantee a quality education, innovative and adapted to the needs of the labor market. Become a professional capable of managing creative companies that generate economic and social value.