This 6-week University Course will allow you to specialize in Personal Branding on LinkedIn"

Creating a strong and consistent personal brand on LinkedIn is increasingly important for professionals looking to stand out in the job market. A correct Personal Branding strategy in this social network can help improve visibility and attract job opportunities, as well as allow for better online reputation management. 

In this sense, this platform offers a unique opportunity for personal and professional growth. However, it requires a correct strategy and creation of quality content, according to the objectives and goals of each person or company. For this reason, TECH Technological University has created this postgraduate certificate in Personal Branding on LinkedIn, which offers a complete and updated teaching in the discipline.

A program that delves into the design of an effective profile, content strategy, interaction with other professionals on the platform and online reputation management over the postgraduate certificate of 150 teaching hours. All this, in addition to innovative didactic material, designed to provide students with practical tools and knowledge to develop a personal brand on LinkedIn. 

In this way, TECH Technological University offers communication graduates an excellent academic option characterized by its flexibility. Students only need a device Digital with an Internet connection to be to visualize, at any time, the contents hosted on the virtual platform. An ideal academic option to reconcile the most demanding daily responsibilities.

Develop practical skills to manage online reputation and improve brand image in professional oriented networks"

This postgraduate certificate in Personal Branding on LinkedIn contains the most complete and up-to-date program on the market. The most important features include: 

• The development of practical case studies presented by experts in Communication, Marketing and Public Relations
• The graphic, schematic and practical contents of the book provide technical and practical information on those disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

TECH Technological University adapts to you and for this reason has designed a postgraduate certificate, accessible at any time of the day, from your computer with an internet connection"

The program’s teaching staff includes professionals from the sector who contribute their work experience to this training program, as well as renowned specialists from leading societies and prestigious universities. 

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive education programmed to learn in real situations. 

The design of this program focuses on Problem-Based Learning, by means of which the professional must try to solve the different professional practice situations that are presented throughout the academic course. For this purpose, the student will be assisted by an innovative interactive video system created by renowned experts.

Evaluate and analyze the performance of your LinkedIn strategy using the latest tools and adapt your actions based on the results"

An academic option that will allow you to build a solid and coherent personal brand on the LinkedIn platform"

By taking this program, students will gain intensive learning on how to design an effective profile, how to create and publish relevant content, how to interact with other professionals in the network and how to manage online reputation. To this end, it has innovative pedagogical tools, developed by an excellent teaching team specialized and consolidated in the sector.

Expand your professional possibilities through this flexible postgraduate certificate with the best didactic material in the academic market"

General Objectives

• Identify and define the main elements to effectively develop and manage a personal brand
• Discover the elements that will help you work on your personal brand identity and achieve coherence
• Work in depth on the strategic elements that will form the basis of your messages and personal story
• Develop the message in its different rational and emotional forms
• Conceptualize a content strategy in line with the personal brand
• Examine the possibilities offered by the main social platforms for the design of effective personal branding strategies
• Identify the steps for the development of a strategic plan for personal branding in social media, establishing objectives and KPIs to measure results
• Analyze and define the main elements that make up an optimized LinkedIn profile, compiling effective strategies to strengthen the digital presence on this platform
• Determine how to approach and improve the process of content creation
• Study success stories of personal brands in different sectors

Specific Objectives

• Develop an effective strategy to optimize the LinkedIn profile seeking to create a solid, credible profile that stands out from the average
• Identify the types of content that have the greatest impact on the audience LinkedIn audience as a basis for creating valuable and relevant content to strengthen professional reputation
• Determine a content pillar strategy as the basis for an editorial calendar of publications that convey the knowledge, stories, thoughts and messages that will concretize the personal brand on LinkedIn
• Examine effective techniques, formats and styles for publishing posts on LinkedIn
• Master the tactics to establish an active and engaged community on LinkedIn by using effective connection, interaction and loyalty strategies
• Evaluate and analyze the performance of the LinkedIn strategy, by monitoring metrics and analyzing audience activity and behavior in order to adjust and improve strategy in real time

Get updated and relevant knowledge in the field of Personal Branding on LinkedIn in just 6 weeks"