This postgraduate certificate contains the most complete and up-to-date scientific program on the market"

The Management and Direction of Dental Clinics has aroused growing interest in recent years, especially among professionals who have realized the importance of knowing how to properly manage all the resources they have in their dental clinic, in order to turn it into a business of the future, with a continuity that can only be ensured by applying the appropriate levers of business management.

In this new environment, the focus on the dental clinic as an organizational structure is particularly strong, and all areas of the field of management and leadership must be addressed and mastered: human resources, marketing, quality, time management, planning and strategy, accounting and costs, etc.

Each company must decide where and with whom it is playing, what resources it has and what it intends to gain from it"

This postgraduate certificate in Marketing 2.0 Applied to Dental Clinics contains the most complete and up-to-date scientific program on the market. The most important features of the program include:

• Development of case studies presented by experts in the different specialties related to Marketing 2.0 in Dental Clinics
• Its graphic, schematic and eminently practical contents, with which they are conceived, gather scientific and rigorous information on those disciplines that are indispensable for professional practice
• New developments in Marketing 2.0 Applied to Dental Clinics
• Interactive learning system based on algorithms for decision making on problem situations
• Content that is accessible from any fixed or portable device with an Internet connection

This postgraduate certificate may be the best investment you can make when choosing a refresher program for two reasons: in addition to updating your knowledge in Marketing 2.0 Applied to Dental Clinics, you will obtain a certificate from TECH Technological University"

It includes in its teaching staff professionals belonging to the field of Management and Direction of Dental Clinics, who pour into this training the experience of their work, as well as recognized specialists belonging to reference companies, both in the sector and in related sectors.

The multimedia content developed with the latest educational technology will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive training program to train in real situations.

This program is designed around Problem Based Learning, whereby the physician must try to solve the different professional practice situations that arise during the course. To this end, it will be supported by an innovative interactive video system created by renowned experts in the field of Marketing 2.0 with extensive teaching experience.

This program offers training in simulated environments, which provides an immersive learning experience designed to train for real-life situations"

We offer you the opportunity to take control of your future and develop your full potential at the head of dental centers and clinics"

The postgraduate certificate in Marketing 2.0 Applied to Dental Clinics is aimed at promoting your personal and professional growth.

The main objective of this program is to promote your personal and professional growth by helping you to achieve success as a dental practice manager”

General Objectives

• Use theoretical, methodological and analytical tools to optimally manage and direct their own clinical-dental businesses, effectively differentiating themselves in a highly competitive environment
• Incorporate strategy and vision skills to facilitate the identification of new business opportunities
• Promote the acquisition of personal and professional skills that will encourage students to undertake their own business projects with greater confidence and determination, both in the case of initiating the creation of their clinical-dental business, as well as in the case of innovating in the management and direction model of the clinical-dental business they already have
• Professionalize the clinical-dental sector, through continuous and specific training in the field of business management and direction

Specific Objectives by Modules

• Describe the current situation and future trends of management and direction models of clinical-dental business both nationally and internationally to be able to define objectives and differentiating successful strategies
• Become familiar with the terminology and concepts specific to the field of management and business administration in order to apply them
• Describe the language, concepts, tools and logic of marketing as a key business activity for the growth and positioning of the clinical-dental business
• Delve into the digital communication tools that are essential to master in this era 2.0, in order to reach through the most appropriate channels the value proposition of the dental clinic to the target patients
• Design targeted marketing and communication campaigns, being able to measure their impact through easy-to-interpret metrics

Make the most of this opportunity and take the step to get up to date on the latest developments in Marketing 2.0 Applied to Dental Clinics”