Postgraduate certificate E-Sports Management

The development of technology and, above all, the boost given to it by the evolution of the Internet has favored the emergence of new concepts in the area of video games, E-Sports. Its attractiveness and the possibilities it offers for players has made it grow exponentially in a very short time, so the business demand for professionals specialized in the management of cybersports projects is increasing. Being aware of this reality, the TECH Technological University offers a program that will provide students with the necessary skills to develop and manage E-Sports projects with a total guarantee of success. A 100% online program that will boost the professional career of graduates to reach professional limits that had never been considered before.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest school of business”

Syllabus

The world of E-Sports is made up of different areas and parties involved: players, sponsors, distributors, manufacturers, etc. Knowing in detail each of these elements is what allows professionals to develop an efficient and effective management strategy, and that is precisely what they will achieve with the completion of this program. Because through a very complete program, graduates will acquire the essential skills and competencies that will guide their careers towards success in the management of E-Sports projects.

This program delves into the management of Owned Media and Paid Media, with a special focus on Social Media. Concepts that the specialist will have to handle to guarantee a successful strategy management"

Syllabus

The design and development of the syllabus of this Postgraduate certificate in E-Sports Management has been carried out by the teaching team, who have managed to adapt the entire syllabus to the labor demand required by Gaming companies.

It is a conceptual journey through the E-Sports industry, from club management and the importance of the relationship with players, to competitions and events. In addition, it also delves into the management of sponsorships and advertising, as well as the relevance of E-Sports strategies in this area.

A compact program developed over 6 weeks in which students will find 150 hours of theoretical, practical and additional content. They will be able to access research articles, readings, detailed videos of each unit, interactive summaries to facilitate their review and much more. The teaching team selects all this material so that students will be able to delve into the sections they consider.

A 100% online program with which graduates will be able to organize themselves and which allows active workers to combine their working day with the academic one. In addition, the Online Campus is optimized for computers, tablets and cell phones, so you can access it from anywhere and 24 hours a day.

This Postgraduate certificate in E-Sports Management is developed over 6 weeks and in a single module:

Module 1. E-Sports Management

Where, When and How is it Taught?

TECH offers you the possibility to study this Postgraduate certificate in E-Sports Management completely online. Throughout the 6 weeks of the program, the students will be able to access all the contents at any time, which will allow the students to distribute their study time.

Module 1. E-Sports Management

1.1. E-Sports Industry

1.1.1. E-Sports
1.1.2. E-Sports Industry Parties Involved
1.1.3. The E-Sports Business Model and Marketplace

1.2. E-Sports Clubs Management

1.2.1. Importance of E-Sports Clubs
1.2.2. Creation of Clubs
1.2.3. E-Sports Club Management and Administration

1.3. E-Gamers Relationship

1.3.1. The Role of the Player
1.3.2. Player’s Skills and Competencies
1.3.3. Players as Embassadors of the Brand

1.4. Competitions and Events

1.4.1. Delivery in E-Sports: Competitions and Events
1.4.2. Event and Championship Management
1.4.3. Main Local, Regional, National and Global Championships

1.5. Sponsorship Management in E-Sports

1.5.1. Sponsorship Management in E-Sports
1.5.2. Types of Sponsorships in E-Sports
1.5.3. Sponsorship Agreements in E-Sports

1.6. Advertising Management in E-Sports

1.6.1. Advergaming: New Advertising Format
1.6.2. Branded Content in E-Sports
1.6.3. E-Sports as a Communicative Strategy

1.7. Marketing in E-Sports Management

1.7.1. Owned Media Management
1.7.2. Paid Media Management
1.7.3. Special Focus in Social Media

1.8. Influencer Marketing

1.8.1. Marketing Influencer
1.8.2. Audience Management and Its Impact on E-Sports
1.8.3. Business Models in Influencer Marketing

1.9. Merchant

1.9.1. Sale of Services and Associated Products
1.9.2. Merchandising
1.9.3. E-Commerce and Market Places

1.10. E-Sports Metrics and KPI

1.10.1. Metrics
1.10.2. KPI of Progress and Success
1.10.3. Strategic Map for Objectives and Indicators

Leading companies in the E-Sports sector such as Cloud9 or TSM value positively in the personnel selection processes the specialization of the employer in the main areas of E-Sports project management"

Teaching Objectives

E-Sports is a changing scenario within the video game industry. That is why knowing in detail the ins and outs of this area is a complex task. However, TECH, through a deep and exhaustive research and with the aim that students get the most out of this program, has managed to compile in a single program all the information that will allow them to specialize in just six weeks.

If your goal is to direct your professional career towards the direction and business management of E-Sports projects, this program is the one that will help you achieve it"

TECH makes the goals of their students their own goals too.
Working together to achieve them.

The Postgraduate certificate in E-Sports Management t will enable students to:

Gain in-depth understanding of video game projects and design
Learn how to develop marketing and sales strategies in detail
Learn and study the whole E-Sports, sub-ecosystem, both in terms of its parties involved and business models, in order to be able to develop strategies in this market
Understand the role of the player and its importance in the development of digital initiatives

Postgraduate Certificate in ESports Management

The emergence of e-Sports as a new concept in the world of video games has been driven by the development of technology, especially the Internet. Due to its attractiveness and the possibilities it offers for players, this sector has grown exponentially in a short period of time, generating a growing business demand for professionals specialized in the management of e-Sports projects. Aware of this situation, TECH has created the Postgraduate Certificate in ESports Management, focused on meeting this labor demand. Therefore, this program will provide you with the necessary skills to successfully manage and develop e-Sports projects. In this way, you will be prepared to develop professionally in a field in constant growth and evolution.

Enjoy an academic experience designed by leading Postgraduate Certificates in the field of e-Sports

Through the Postgraduate Certificate in ESports Management, you will be able to assimilate the keys in the management of e-Sports clubs, you will delve into the intricacies of the management of advertising strategies in this discipline or learn to develop top-level marketing techniques. This degree is taught 100% online, which allows you to study without having to leave your own home. Its teaching resources are available in a wide variety of formats, including videos, readings or interactive summary, which ensures an enriching and enjoyable learning experience. All this, enjoying a curriculum developed by the best specialists in the cybersports sector.