Transmedia content is revolutionizing journalism. Users are increasingly looking for different media to get information on the same news"

Today, journalists must have a multidisciplinary profile. It is no longer enough just to have great writing skills on paper, now, more than ever, you have to be a great communicator, broadcaster, video editor and even creator of digital content. And this is due to the great revolution in the sector, favored by the emergence of the Internet and new technologies, which have given rise to a better informed and prepared user, who knows exactly what he wants to find when he opens a newspaper or turns on the television, and who wants to face current affairs with a global vision.

Therefore, the topics of greatest interest are not only followed through a single media, but users seek the same information through different media to deepen, obtain a broader knowledge and create their own opinion on the subject. In this sense, more and more large media groups are betting on media integration. Nowadays it is impossible to find a newspaper that does not have its own website to support its printed information with multimedia content, or with social networks in which to give its scoops and generate interactions with the public. This paradigm of transmedia is here to stay and to offer the audience exclusive and higher-quality content.

Thanks to this postgraduate certificate of TECH Technological University, students will have access to the most relevant information on Transmedia Journalism, which will be essential to stand out in an increasingly competitive labor market, as well as to be able to start their own communication agencies. An essential program to give a boost to your profession and become true specialists in the field. 

Today's journalists must have a multidisciplinary profile, be able to know the basics of the sector and have great skills in the use of new technologies” 

This postgraduate certificate in Transmedia Journalism contains the most complete and up-to-date program on the market. Its most notable features are:

• The development of practical cases presented by experts in Communication
• Its graphic, schematic and eminently practical contents are designed to provide theoretical and practical information on those disciplines that are essential for professional practice
• New developments in Transmedia Journalism
• Practical exercises where the self-assessment process can be carried out to improve learning
• Special emphasis on innovative methodologies in Transmedia Journalism
• The interactive learning system based on algorithms for making decisions on the situations posed
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Access to content from any fixed or portable device with an Internet connection

By enrolling in this postgraduate certificate, you will have access to multiple teaching resources with which to specialize in Transmedia Journalism”

Its teaching staff includes professionals from the field of Communication, who contribute their work experience to this program, as well as renowned specialists from prestigious universities and reference societies.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide an immersive program designed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the student must try to solve the different professional practice situations that arise throughout the program. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts. 

The current situation of journalism involves the creation of transmedia content. With this program you will be able to become a specialist in the field"

A journalist with extensive knowledge of new technologies will be better prepared to adapt to changes in the industry"

The main objective of this postgraduate certificate in Transmedia Journalism of Transmedia Journalism is to introduce students to the current situation of the sector, which is increasingly nourished by new technologies to reach a more specialized audience. As a result, at the end of their studies, journalists will be able to create content for different media, monitor their information and offer in-depth multimedia reports on current affairs.  

Do you want to join the workforce of the major media in your country? With this program you will be one step closer to achieving it" 

General Objectives

• Conceptual knowledge and understanding of Transmedia Storytelling and its relevance in different professional fields (advertising, marketing, journalism, entertainment)
• Acquire the fundamentals of transmedia creation, from narrative to production and dynamization in social communities

Specific Objectives

• Delve into the scope, characteristics and training for the new and emerging Transmedia Journalism
• Get into Branded Content and informative writing

Journalism must adapt to the new times in order to reach a wider audience. This is why new technologies are increasingly being used in the media"