Postgraduate certificate Advertising and Cultural Manifestations

Advertising communication must follow a specific way of exposing its message, depending on the medium in which it is published, the product being advertised and the target audience. However, the ultimate goal must be persuasion, in order to achieve the required objectives, which, in general, will focus on greater consumption and, therefore, greater profits for companies. This TECH program will show students the relationship between advertising and cultural manifestations such as literature, art or cinema.

University certificate

duration

6 weeks

Modality

Online

Schedule

At your own pace

Exams

Online

start date

Credits

6 ECTS

financing up to

3 months

Price(first year)

See price

The world's largest faculty of journalism and communication”

Introduction to the Program

Profundiza en la relación entre las manifestaciones culturales y la publicidad y logra crear mensajes más persuasivos”

La publicidad es un factor relevante en todos los sectores, como herramienta capaz de generar ideologías, modificar comportamientos e incitar al consumo. Su relación con las diferentes manifestaciones culturales, como el cine, la televisión o el arte, por ejemplo, es inseparable, ya que la publicidad se nutre de todas ellas para crear productos atractivos para el público.

Por ello, es preciso que los periodistas y comunicadores que desarrollen su actividad en el ámbito publicitario conozcan cuál es la relación existente entre ambas áreas. En este sentido, TECH les ofrece la realización de este Postgraduate certificate, en el que podrán encontrar la información más relevante que les permitirá analizar los efectos de la comunicación publicitaria en la sociedad y en la cultura.

Un programa que les abrirá las puertas al competitivo campo de la comunicación publicitaria y que les aportará las herramientas necesarias para manejarse con éxito en el sector. Y, todo ello, en un formato totalmente online, lo que les permitirá compaginar su estudio con el resto de sus obligaciones diarias. Definitivamente, el programa que los periodistas estaban esperando para especializarse en un sector en auge.

Para lograr una comunicación publicitaria efectiva es preciso conocer en profundidad las diferentes industrias culturales y su relación con la sociedad”

Este Postgraduate certificate en Advertising and Cultural Manifestations contiene el programa educativo más completo y actualizado del mercado. Sus características más destacadas son:

El uso de la última tecnología en software de enseñanza online
El sistema docente, intensamente visual, apoyado en contenidos gráficos y esquemáticos de fácil asimilación y comprensión
El desarrollo de casos prácticos presentados por expertos en activo
Los sistemas de vídeo interactivo de última generación
La enseñanza apoyada en la telepráctica
Los sistemas de actualización y reciclaje permanente
El aprendizaje autorregulable, lo que favorece la total compatibilidad con otras ocupaciones
Los ejercicios prácticos de autoevaluación y constatación de aprendizaje
Los grupos de apoyo y sinergias educativas: preguntas al experto, foros de discusión y conocimiento
La comunicación con el equipo docente y trabajos de reflexión individual
La disponibilidad de acceso a los contenidos desde cualquier dispositivo fijo o portátil con conexión a internet
Los bancos de documentación complementaria disponibles permanentemente

TECH es una universidad a la vanguardia tecnológica que ofrece a sus alumnos la metodología didáctica más novedosa del mercado”

El programa incluye, en su cuadro docente, a profesionales del sector que vierten en esta capacitación la experiencia de su trabajo, además de reconocidos especialistas de sociedades de referencia y universidades de prestigio.

Su contenido multimedia, elaborado con la última tecnología educativa, permitirá al profesional un aprendizaje situado y contextual, es decir, un entorno simulado que proporcionará una capacitación inmersiva programada para entrenarse ante situaciones reales.

El diseño de este programa se centra en el Aprendizaje Basado en Problemas, mediante el cual el profesional deberá tratar de resolver las distintas situaciones de práctica profesional que se le planteen a lo largo del curso académico. Para ello, contará con la ayuda de un novedoso sistema de vídeo interactivo realizado por reconocidos expertos.

Un Postgraduate certificate que te capacitará para diseñar y dirigir campañas publicitarias exitosas"

Accede de manera ilimitada a multitud de recursos teórico-prácticos que harán más sencillo tu aprendizaje"

Syllabus

The contents of this Postgraduate certificate have been developed by the different experts on this field, with a clear purpose: to ensure that our students acquire each one of the necessary skills to become true specialists in Advertising and Cultural Manifestations . A syllabus that will offer students a first class specialization and will raise their qualification to the highest quality standards, which will allow them to become the most demanded professionals in advertising companies.

A very well-structured syllabus with which to learn about the relationship between advertising and the cultural sectors”

Module 1. Advertising and Cultural Manifestations

1.1. Introduction. Advertising Intimacies I

1.1.1. The Symbolic Nature of Advertising Discourse
1.1.2. From the Consumption of Objects to the Consumption of Imaginaries
1.1.3. The Symbolic Mediation of Advertising

1.2. Advertising Intimacies II

1.2.1. Advertising Language: Between Fact and Fiction
1.2.2. From Symbol to Desire
1.2.3. Of Smartphones, Tablets and other Advertising Stuff

1.3. Advertising Culture I

1.3.1. Advertising and its Relationship with Environment
1.3.2. Advertising Function in Society
1.3.3. The Postmodern Environment of the Advertising Discourse

1.4. Advertising Culture II

1.4.1. The Culture Factory
1.4.2. Postmodern Society, Spectacular Society
1.4.3. Examples of Advertising Campaigns

1.5. Advertising Culture III

1.5.1. The Advertising of Everyday Life
1.5.2. Building the Advertising Society
1.5.3. Good Girls Would Never Do It, Or Would They?

1.6. Advertising and Ideology? I

1.6.1. Why Ideology?
1.6.2. The Concept of Ideology
1.6.3. The Ideological Machine

1.7. Advertising and Ideology? II

1.7.1. Pure Contradiction
1.7.2. Unavoidable Social Distances?
1.7.3. Means of Mass Formation

1.8. What Advertising Can Do to Our Minds I

1.8.1. Attempting to Unmask the Language of Advertising
1.8.2. Semiotics for All
1.8.3. Peirce and the Emergence of Social Signs

1.9. What Advertising Can Do to Our Minds II

1.9.1. Interpreting Advertising: Between Culture and Ideology
1.9.2. How do Advertising Narratives Work? What We See?
1.9.3. How do Advertising Stories Work? What They Hide

1.10. What Advertising Can Do to Our Minds III. Conclusions

1.10.1. Advertising and Fear, a Lot of Fear
1.10.2. Types of Fears
1.10.3. Conclusion: In spite of the Above, I am Still a Dispublicized

The Most Advanced Knowledge about Advertising Culture”

Postgraduate Certificate in Advertising and Cultural Manifestations

Nowadays, the world of advertising and cultural manifestations is of great importance in society and in the professional field. For this reason, studying TECH's Postgraduate Certificate in Advertising and Cultural Manifestations has become a unique opportunity for those who wish to study in this area and develop skills that are highly valued in the labor market. One of the most outstanding advantages of this course is that it is taught 100% online, which allows students to adapt their study pace and schedules to their personal and work needs. In addition, the course contents are designed by expert teachers in the area of advertising and cultural manifestations, which guarantees quality education. Among the skills and competencies that students will acquire are the ability to relate advertising to other cultural manifestations such as literature, art or cinema, among others. They will also be able to know and analyze the effects of advertising communication on society and culture. Likewise, they will learn to analyze the advertising message with the objective of elaborating an advertising far from social discrimination, making use of professional ethics. Another relevant skill that will be developed in this course is to know the historical evolution of advertising and public relations.

Enjoy an updated syllabus at the forefront of today's world

In addition, TECH's Postgraduate Certificate in Advertising and Cultural Manifestations has a comprehensive and up-to-date syllabus, covering the theoretical and practical aspects of advertising and cultural manifestations. The expert teachers, for their part, will provide personalized education tailored to the needs of the students. For all these reasons, TECH's Postgraduate Certificate in Advertising and Cultural Manifestations is a unique opportunity for those who wish to become qualified in the field of advertising and cultural manifestations. The student will develop skills and competencies highly valued in the professional world, which will provide greater opportunities for growth and development in their career.