Succeed with the best and acquire the knowledge and skills you need to embark upon a career in Website Engineering and Architecture" 

In the digital world, website architecture is responsible for the organization of all the information on a website so that navigation and content are, on the one hand, easily accessible by the user and on the other, correctly indexed by search engines. Web architecture therefore has a strong relationship with both UX and SEO.

This high level program analyzes the intrinsic relationship of web architecture with user experience (UX) and search engine optimization (SEO), allowing students to apply the acquired knowledge to organize and design websites to perfection.

This Postgraduate certificate has been created by a team of expert teachers with multi-faceted skillsets and a wealth of experience and specialized knowledge in their respective fields. As it is a 100% online program, the student will not have to neglect their personal or professional commitments. Upon completion of the program, students will have updated their knowledge and will be in possession of a highly prestigious Postgraduate certificate that will allow them to advance personally and professionally.

An intensive professional growth program that will allow you to operate in a sector with a growing demand for professionals"

This Postgraduate certificate in Website Engineering and Architecture contains the most complete and up-to-date educational program on the market. The most important features include:

• The Case studies presented by experts in Website Engineering and Architecture
• Graphic, schematic, and practical contents which provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where the self assessment process can be carried out to improve learning
• A special emphasis on innovative methodologies
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments
• Content that is accessible from any fixed or portable device with an Internet connection

This Postgraduate certificate provides a valuable addition to the prior studies of any website engineer seeking high quality, specialized education in Website Engineering and Architecture" 

The program’s teaching staff includes professionals from the sector who pour their work experience into this Postgraduate certificate program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive learning designed for real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to resolve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.  

Comprehensive yet focused; this program will provide you with the specific knowledge IT professionals need to compete among the best in the sector"

A comprehensive and highly relevant course for IT professionals, which will allow you to compete among the best in the industry"

The syllabus has been designed based on educational efficiency, carefully selecting the contents to offer a comprehensive course, which includes all the fields of study that are essential to achieve real knowledge of the subject. Including the latest updates and aspects of the field. Thus, a program has been established with modules that offer a broad overview of Website Engineering and Architecture. From the first module students will see their knowledge expanding, which will enable them to develop professionally, knowing that they can count on the support of a team of experts.

A high quality Postgraduate certificate that will allow the student to advance quickly and steadily in the acquisition of knowledge, with the scientific rigor of world class teaching" 

Module 1. Website Engineering and Architecture 

1.1. Website Engineering and Architecture

1.1.1. Website Architecture
1.1.2. Uses and Applications

1.2. The Pillars of Web Architecture

1.2.1. Public
1.2.2. Contents
1.2.3. Context

1.3. Horizontal Web Architecture

1.3.1. Advantages
1.3.2. Examples:

1.4. Vertical Web Architecture

1.4.1. Advantages
1.4.2. Examples:

1.5. Web Architecture Phases

1.5.1. Taxonomy
1.5.2. Labelling
1.5.3. Site Map

1.6. Web Architecture and Web Design

1.6.1. Types of Pages
1.6.2. Component Presence
1.6.3. Linking Needs

1.7. Web Architecture and Web Browsing

1.7.1. Structure
1.7.2. Categorization
1.7.3. Marking
1.7.4. Usability

1.8. Web Architecture and SEO

1.8.1. Benchmark
1.8.2. Keyword Research
1.8.3. URLs
1.8.4. Internal Links
1.8.5. Cannibalization

1.9. Web Architecture Tools

1.9.1. Mindmeister Mind Maps
1.9.2. Analyzing URLs Screaming Frog SEO Spider
1.9.3. Analyzing Web Traffic Using Google Analytics

1.10. Google Search Console

1.10.1. Keyword Study
1.10.2. Opportunity Keywords
1.10.3. Website Performance

A unique program that stands out due to the quality of its contents and its excellent teaching staff”