The Professional master’s degree in Website Management Engineering offers specialized technical-practical knowledge, since every asset generated needs a commercial outlet” 

Why Study at TECH?

TECH is the world's largest 100% online business school. It is an elite business school, with a model based on the highest academic standards. A world-class centre for intensive managerial skills training.   

TECH is a university at the forefront of technology, and puts all its resources at the student's disposal to help them achieve entrepreneurial success"

At TECH Global University

Innovation

The university offers an online learning model that combines the latest educational technology with the most rigorous teaching methods. A unique method with the highest international recognition that will provide students with the keys to develop in a rapidly-evolving world, where innovation must be every entrepreneur’s focus.

"Microsoft Europe Success Story", for integrating the innovative, interactive multi-video system.  

The Highest Standards

Admissions criteria at TECH are not economic. Students don't need to make a large investment to study at this university. However, in order to obtain a qualification from TECH, the student's intelligence and ability will be tested to their limits. The institution's academic standards are exceptionally high...  

95% of TECH students successfully complete their studies.

Networking

Professionals from countries all over the world attend TECH, allowing students to establish a large network of contacts that may prove useful to them in the future.  

100,000+ executives trained each year, 200+ different nationalities.

Empowerment

Students will grow hand in hand with the best companies and highly regarded and influential professionals. TECH has developed strategic partnerships and a valuable network of contacts with major economic players in 7 continents.  

500+ collaborative agreements with leading companies.

Talent

This program is a unique initiative to allow students to showcase their talent in the business world. An opportunity that will allow them to voice their concerns and share their business vision. 

After completing this program, TECH helps students show the world their talent. 

Multicultural Context

While studying at TECH, students will enjoy a unique experience. Study in a multicultural context. In a program with a global vision, through which students can learn about the operating methods in different parts of the world, and gather the latest information that best adapts to their business idea. 

TECH students represent more than 200 different nationalities.   

Learn with the best

In the classroom, TECH teaching staff discuss how they have achieved success in their companies, working in a real, lively, and dynamic context. Teachers who are fully committed to offering a quality specialization that will allow students to advance in their career and stand out in the business world. 

Teachers representing 20 different nationalities. 

TECH strives for excellence and, to this end, boasts a series of characteristics that make this university unique:   

Analysis

TECH explores the student’s critical side, their ability to question things, their problem-solving skills, as well as their interpersonal skills.  

Academic Excellence

TECH offers students the best online learning methodology. The university combines the Relearning methodology (the most internationally recognized postgraduate learning methodology) with Harvard Business School case studies. A complex balance of traditional and state-of-the-art methods, within the most demanding academic framework.   

TECH is the world’s largest online university. It currently boasts a portfolio of more than 10,000 university postgraduate programs. And in today's new economy, volume + technology = a ground-breaking price. This way, TECH ensures that studying is not as expensive for students as it would be at another university.  

At TECH you will have access to Harvard Business School case studies"  

This TECH program has been designed to meet the specialization needs of business professionals who wish to broaden their knowledge in website management, a booming sector that demands qualified professionals. Thus, this Professional master’s degree will allow them to acquire specific knowledge that they can apply to their work practice. And, to do so, they will use a totally online methodology so they can balance their studies with the rest of their daily obligations.

This program is your best option to achieve the change you are looking for, both for the quality of its content and its teaching staff” 

Syllabus

The Professional master’s degree in Website Management Engineering at TECH Global University is an intensive program that prepares students to face challenges and business decisions on a national and international level. Its content is designed to promote the development of managerial skills that enable more rigorous decision-making in uncertain environments.

Throughout 1,500 hours of study, students will study a multitude of practical cases through individual work, which will allow them to acquire the necessary skills to successfully develop in their daily practice. It is, therefore, an authentic immersion in real business situations.

This program deals with the different areas of a company in depth and it is designed for managers to understand Website Management Engineering from a strategic, international and innovative perspective.

A plan designed for students, focused on their professional development, which prepares them to achieve excellence in the field of information security management and administration. A program that understands your needs and those of your company through innovative content based on the latest trends, and supported by the best educational methodology and an exceptional teaching staff, which will provide you with the skills to creatively and efficiently resolve critical situations.

This Professional master’s degree takes place over 12 months and is divided into 10 modules:

Module 1. Ethical and Legal Aspects of the Web 
Module 2.Development Methodologies for Web Programming
Module 3.Languages Applications
Module 4.Web Site Engineering and Architecture
Module 5.Web Site Security Systems
Module 6.User Interface Design and Programming
Module 7.e-Commerce Creation and Administration
Module 8.Web Server Administration 
Module 9.Web Content Management 
Module 10.Web Site Marketing

Where, when, and how it is taught

TECH offers you the possibility of taking this program completely online. Throughout the 12 months of training, you will be able to access all the contents of this program at any time, allowing you to self-manage your study time. 

Module 1. Ethical and Legal Aspects of the Web 

1.1. Web Regulations in Force in Spain and Europe  

1.1.1 Web Regulations in Force in Spain 

1.1.1.1. Web Regulations in Force in Europe 
1.1.1.2. Impact of European Regulation 

1.2. Legal Aspects of the Web (Presence vs. Activity)  

1.2.1. Preliminary Matters: Classification 
1.2.2. Web Classification According to Legal Framework 
1.2.3. Practical Legal Aspects of Presence-Only Websites 
1.2.4. Practical Legal Aspects of e-Commerce Websites 
1.2.5. Practical Legal Aspects of Social Networks, Forums and Blogs 
1.2.6. Practical Legal Aspects of Download and Multimedia Content Websites 

1.3. Laws and Regulations Commonly Used on Websites  

1.3.1. The LSSICE Law (Law on Information Society Services and Electronic Commerce) 
1.3.2. The RGPD (General Data Protection Regulation) 
1.3.3. The LOPDGDD (Organic Law on the Protection of Personal Data and Guarantee of Digital Rights)

1.4. Laws and Regulations Specifically Used on Websites 

1.4.1. Law on General Contracting Conditions 
1.4.2. Law on Retail Trade Management 
1.4.3. Law on Intellectual Property 
1.4.4. General Law for the Defense of Consumers and Users 

1.5. Spanish and European Tax Bases for e-commerce 

1.5.1. Preliminary Matters: Taxation as a Set of Laws 
1.5.2. Spanish Taxation Framework for e-Commerce 
1.5.3. European Taxation Framework: Operating under European Regulations 

1.6. Child Protection on the Web 

1.6.1. The Legal Rights and Obligations of Parents and Guardians as a Starting Point 
1.6.2. Education as the Best Tool for Prevention 
1.6.3. Minors on Social Media 
1.6.4. Fraudulent Purchases and Contracting 

1.7. Practical Aspects for Compliance Assurance 

1.7.1. Reasons behind Legal Aspects on Websites 
1.7.2. Moving toward Legal Compliance in Practical Aspects 
1.7.3. Typified Penalties for the Most Common Non-Compliances 

1.8. Tools and Procedures  

1.8.1. Checklist Procedure (LSSICE / RGPD / LOPDGDD) 
1.8.2. Most Extended Plugins and Addons 
1.8.3. Other Essential Tools and Services 

1.9. Implications and Results of Practical Legal Aspects

1.9.1. Legal Rulings (I): LSSICE 
1.9.2. Legal Rulings (II): RGPD / LOPDGDD 

1.10. e-Commerce Tax Offenses against Intellectual Property and against Consumers and Users 

1.10.1. Legal Rulings (III): e-Commerce Tax Offenses 
1.10.2. Legal Rulings (IV): Intellectual Property Offenses 
1.10.3. Legal Rulings (V): Offenses against Consumers and Users 

Module 2. Methodologies for Web Application Development

2.1. Agile Project Management: Basis for Web Application Development 

2.1.1. The Agile Approach
2.1.2. Agile Values and Principles
2.1.3. Traditional Project Management and Agile
2.1.4. Agile Project Management Models 
2.1.5. Agile Methodologies 

2.2. Using Agile Approach for Web Application Development 

2.2.1. Myths and Realities Regarding Agility 
2.2.2. Agile Practices 
2.2.3. Selecting Agile Practices for a Project  
2.2.4. Developing an Agile Mentality 
2.2.5. Implementing and Communicating Adopting Agile Principles 

2.3. Agile Methodologies for Web Application Development  

2.3.1. Lean Development  
2.3.2. Extreme Programming (XP) 
2.3.3. Crystal Methods 
2.3.4. Feature Driven Development (FDD) 
2.3.5. Dynamic Systems Development Method (DSDM) and Unified Agile Processes 

2.4. Agile Methodologies for Advanced Web Application Development 

2.4.1. Kanban Method 
2.4.2. Scrum and Scrumban 
2.4.3. DA Disciplined Agile  
2.4.4. Hybrid Methodologies 
2.4.5. Comparing Agile Methodologies

2.5. Web Development Projects: Planning Process 

2.5.1. Starting an Agile Project 
2.5.2. Agile Planning Process 
2.5.3. Gathering Requirements and User History 
2.5.4. Establishing Project Scope Using Agile Methods: Product Backlog 
2.5.5. Agile Tools to Prioritize Requirements 

2.6. Stakeholders in Agile Projects for Web Application Development 

2.6.1. Stakeholders in Agile Projects 
2.6.2. Fomenting Effective Participation among Stakeholders 
2.6.3. Participatory Decision Making 
2.6.4. Agile Knowledge Sharing and Gathering 

2.7. Launch Plan and Estimate Creation  

2.7.1. Launch Plan 
2.7.2. Estimating User History Size 
2.7.3. Estimating Speed 
2.7.4. Agile Estimation Techniques 
2.7.5. User History Prioritization

2.8. Iterations Planning and Monitoring  

2.8.1. Iteration and Progressive Development 
2.8.2. Iteration Planning Process 
2.8.3. Creating Iteration Backlog 
2.8.4. Buffers and Agile Schedule 
2.8.5. Iteration Progress Monitoring 
2.8.6. Monitoring and Release Progress Report 

2.9. Team Leadership in Web Application Development 

2.9.1. Agile Teams 
2.9.2. Agile Project Leader 
2.9.3. The Agile Team 
2.9.4. Virtual Agile Team Management  
2.9.5. Coaching for Team Performance Improvement 

2.10. Value Management and Delivery in Web Development Projects 

2.10.1. Delivery Processes Focused on Value 
2.10.2. Product Quality 
2.10.3. Quality Agile Practices 
2.10.4. Risk Management  
2.10.5. Agile Contracts 
2.10.6. Value Gained Management in Agile Projects 

Module 3. Web Programming Languages

3.1. Web Programming

3.1.1. The Web 
3.1.2. Web Design 
3.1.3. Web Development
3.1.4. Types of Languages
3.1.5. Framework vs. Library 
3.1.6. Development Environments (IDE - Integrated Development Environment) 
3.1.7. Browsers 

3.2. HTML 

3.2.1. HTML 
3.2.2. Labels
3.2.3. Documents Structure
3.2.4. Semantic Components
3.2.5. Text Content
3.2.6. Blocks
3.2.7. Hyperlinks 
3.2.8. Embedded Content 
3.2.9. Tables 
3.2.10. Forms

3.3. CSS 

3.3.1. CSS 
3.3.2. Style Applications 
3.3.3. Rules
3.3.4. Style Collisions
3.3.5. Selectors 
3.3.6. Combiners 
3.3.7. Pseudo Classes 
3.3.8. Pseudo Components 
3.3.9. Box Models 
3.3.10. Attributes 
3.3.11. Measuring Units
3.3.12. Positioning 
3.3.13. Colors 
3.3.14. Variables: 
3.3.15. Animation 

3.4. JavaScript 

3.4.1. JavaScript 
3.4.2. Code Inclusion in HTML 
3.4.3. Syntax
3.4.4. Types of Data 
3.4.5. Variables and Areas 
3.4.6. Operators 
3.4.7. Flow Control Structures 
3.4.8. Functions 
3.4.9. Document Object Model (DOM) Manipulation 
3.4.10. Events 
3.4.11. Object Oriented Programming
3.4.12. AJAX 

3.5. PHP 

3.5.1. PHP 
3.5.2. Documents Structure 
3.5.3. Generating HTML Content 
3.5.4. Constants and Variables 
3.5.5. Operators 
3.5.6. Types of Data 
3.5.7. Flow Control Structures 
3.5.8. Functions 
3.5.9. Forms, Cookies and Sessions 

3.6. MySQL 

3.6.1. MySQL 
3.6.2. Databases 
3.6.3. Characters Codification 
3.6.4. Types of Data 
3.6.5. Users and Privileges 
3.6.6. Accessing Databases 
3.6.7. Creating and Manipulating Databases 
3.6.8. Clauses  
3.6.9. Queries 

3.7. HTML and CSS Libraries and Frameworks 

3.7.1. Bootstrap 
3.7.2. Foundation 
3.7.3. Skeleton 
3.7.4. Bulma 
3.7.5. Materialize 
3.7.6. PureCSS 
3.7.7. TailwindCSS 
3.7.8. Susy 
3.7.9. UIkit 

3.8. JavaScript Libraries and Frameworks 

3.8.1. Angular 
3.8.2. jQuery 
3.8.3. React 
3.8.4. Meteor 
3.8.5. Polymer 
3.8.6. Mithril 
3.8.7. Aurelia 
3.8.8. Vue.js 
3.8.9. Ember.js 
3.8.10. Node.js 
3.8.11. Backbone.js 

3.9. PHP Libraries and Frameworks 

3.9.1. Laravel 
3.9.2. Symfony 
3.9.3. Zend 
3.9.4. CodeIgniter 
3.9.5. FuelPHP 
3.9.6. CakePHP 
3.9.7. Phalcon 
3.9.8. Yii 
3.9.9. Slim

3.10. Web Programming Techniques 

3.10.1. Beautify
3.10.2. Minimizing Code
3.10.3. Image Optimization
3.10.4. Code Normalization and Compatibility between Browsers
3.10.5. Code Debugging and Validation
3.10.6. Bundling
3.10.7. Repository and Version Control

Module 4. Website Engineering and Architecture

4.1. Website Engineering and Architecture

4.1.1. Website Architecture  
4.1.2. Uses and Applications  

4.2. The Pillars of Web Architecture  

4.2.1. Public  
4.2.2. Contents  
4.2.3. Context  

4.3. Horizontal Web Architecture  

4.3.1. Advantages  
4.3.2. Examples:  

4.4. Vertical Web Architecture  

4.4.1. Advantages  
4.4.2. Examples:  

4.5. Web Architecture Phases  

4.5.1. Taxonomy  
4.5.2. Labeling  
4.5.3. Site Map

4.6. Web Architecture and Web Design  

4.6.1. Types of Pages  
4.6.2. Component Presence  
4.6.3. Linking Needs

4.7. Web Architecture and Web Browsing  

4.7.1. Structure  
4.7.2. Categorization  
4.7.3. Marking  
4.7.4. Usability  

4.8. Web Architecture and SEO  

4.8.1. Benchmark  
4.8.2. Keyword Research  
4.8.3. URLs  
4.8.4. Internal Links  
4.8.5. Cannibalization  

4.9. Web Architecture Tools  

4.9.1. Mindmeister Mind Maps  
4.9.2. Analyzing URLs Screaming Frog SEO Spider
4.9.3. Analyzing Web Traffic Using Google Analytics

4.10. Google Search Console

4.10.1. Keyword Study  
4.10.2. Opportunity Keywords  
4.10.3. Website Performance 

Module 5. Website Security Systems

5.1. Perimeter Security

5.1.1. Network Firewall 
5.1.2. Demilitarized Zone (DMZ) 
5.1.3. Load Balancers
5.1.4. Web Application Firewall (WAF) 

5.2. Encrypted Web Communications 

5.2.1. SSL Certified 
5.2.2. Protocols 
5.2.3. Cipher Suit 
5.2.4. Vulnerabilities

5.3. Vulnerability Analysis

5.3.1. XXS (Cross Site Scripting) 
5.3.2. SQL Injection 
5.3.3. CSRF 
5.3.4. Code Injection 
5.3.5. DoS

5.4. Security Headers 

5.4.1. X-Frame Options 
5.4.2. X-XSS-Protection 
5.4.3. X-Content-Type-Options 
5.4.4. Referrer Policy 
5.4.5. HTTPS Strict Transport Security (HSTS) 

5.5. Authentication and Authorization 

5.5.1. HTTP Authentication
5.5.2. Protocols and Standards 

5.6. Web Auditing 

5.6.1. Auditing Technique 
5.6.2. OWASP Methodology 
5.6.3. Bug Bounty 

5.7. Application Programming Interface (API) Security 

5.7.1. Types of APIs
5.7.2. Attacks and Risks 
5.7.3. Traffic Analysis 

5.8. Content Management System (CMS) Security Management 

5.8.1. Wordpress 
5.8.2. Joomla 
5.8.3. Drupal 
5.8.4. Magento 

5.9. Secure Application Development 

5.9.1. Secure Software Development Life Cycle 
5.9.2. Risk Assessment 
5.9.3. Security Tests 
5.9.4. Good Practices 

5.10. Crisis Management and Resilience 

5.10.1. Crisis Management and Incident Response 
5.10.2. Security Incident Response Process
5.10.3. Backup Copies 

Module 6. User Interface Design and Programming

6.1. User Experience 

6.1.1. User Experience (UX) 
6.1.2. Interface Design (UI) 
6.1.3. Interaction Design (IxD) 
6.1.4. Context and New Paradigms 

6.2. User Interface Design 

6.2.1. Design and UX 
6.2.2. Web Design Psychology 
6.2.3. Design Thinking 
6.2.4. Types of Web Design 
6.2.5. Design System & Atomic Design 

6.3. UX Research 

6.3.1. UX Research 
6.3.2. Importance and Process 
6.3.3. Research and Analysis 
6.3.4. Heuristic Evaluation 
6.3.5. Eye Tracking 
6.3.6. Test A/B 
6.3.7. Crazy Egg 
6.3.8. Card Sorting 
6.3.9. Customer Journey 
6.3.10. Other techniques 

6.4. UX Writing

6.4.1. UX Writing 
6.4.2. UX Writing vs. Copyrighting 
6.4.3. Uses and Benefits 
6.4.4. Microcopy 
6.4.5. Web Structure 

6.5. Interaction Design and Web Prototyping

6.5.1. Prototyping Phase 
6.5.2. Methods
6.5.3. Browsing Flows 
6.5.4. Interaction 
6.5.5. Managing Online Tools 

6.6. Usability 

6.6.1. Usability Impact on User Experience 
6.6.2. Metrics 
6.6.3. Tests
6.6.4. Assessment Tools 

6.7. Accessibility 

6.7.1. Web Accessibility 
6.7.2. Beneficiaries 
6.7.3. Disabilities
6.7.4. Accessibility Guidelines
6.7.5. Validation Tools and Techniques 

6.8. Information Architectures 

6.8.1. Organization Systems 
6.8.2. Labeling Systems 
6.8.3. Browsing Systems 
6.8.4. Search Systems

6.9. SXO: UX y SEO 

6.9.1. Similarities between UX and SEO 
6.9.2. SEO Factors 
6.9.3. Impact and Benefits of Optimizing UX for SEO
6.9.4. UX Advice to Improve SEO 

6.10. Style Guides 

6.10.1. Objectives 
6.10.2. Context 
6.10.3. Color Palettes 
6.10.4. Typography 
6.10.5. Iconography 
6.10.6. Components
6.10.7. Layout 
6.10.8. Consistency and Identity 
6.10.9. Utility Extension 
6.10.10. Examples 

Module 7. e-Commerce Creation and Administration

7.1. e-Commerce Development

7.1.1. Functions
7.1.2. Advanced Functions
7.1.3. Administration
7.1.4. Dropshipping 

7.2. Database Programming and Structure 

7.2.1. Selecting Development Environment 
7.2.2. Web Structure for e-Commerce 
7.2.3. Database Structure 

7.3. e-Commerce Design 

7.3.1. Main Screen 
7.3.2. Login and Register Areas 
7.3.3. Product Screen Structure 
7.3.4. Internal Pages about Shipping, Terms and Conditions, Legal Notices, etc.

7.4. In-house Development vs. CMS (Content Management System)

7.4.1. Advantages and Disadvantages of Using CMS 
7.4.2. Selecting CMS According to Development Types 
7.4.3. Self-installation or Online Cloud

7.5. Installing and Configuring the Work Environment 

7.5.1. Hosting and Domain
7.5.2. Installing CMS
7.5.3. Configuring and Launching CMS
7.5.4. Selecting a Definitive Work Environment 

7.6. UX (User eXperience)

7.6.1. Design 
7.6.2. Functionality vs. Design 
7.6.3. Final Customer Optimization 
7.6.4. Visibility of Priority Parts 

7.7. SEO (Search Engines)

7.7.1. Keyword Search for Our Store 
7.7.2. Optimizing Pages, Meta Labels, Titles and Others 
7.7.3. Optimized Content 
7.7.4. Backlinks, Press Releases and Reviews 
7.7.5. Social Networks and Marketing

7.8. Payment and Logistics Systems

7.8.1. Configuring Virtual and Physical Payment Systems
7.8.2. Logistics 
7.8.3. Delivery Automation

7.9. Marketing and Advertising

7.9.1. Competitive Analysis 
7.9.2. Work Tools
7.9.3. Installing Tracking Pixels for Advanced Segmentation 
7.9.4. Creating Promotions 

7.10. Analysis, Data Measuring and Results 

7.10.1. Measuring Traffic
7.10.2. Search Engine Analysis
7.10.3. Sources and Sales Percentages
7.10.4. Creating Promotional Landing Pages
7.10.5. Selling on Marketplace
7.10.6. Problem Solving 

Module 8. Web Server Administration

8.1. Selecting a Work Environment 

8.1.1. Operating Systems (Windows or Linux) 
8.1.2. Distribution Differences

8.2. Installing and Configuring the Work Environment 

8.2.1. Installing VirtualBox for Windows Development Environment
8.2.2. Installing Linux Visual Environment  

8.3. Command Terminal 

8.3.1. Directories and CHMOD Permissions 
8.3.2. Service Analysis 
8.3.3. Problem Detection and Analysis / LOGS 
8.3.4. Resource Monitoring 
8.3.5. Editors and Administration Commands 

8.4. Networks 

8.4.1. IP Theory and ISO/TCP Models 
8.4.2. IP Utilities and Commands 
8.4.3. Network and File Configuration 
8.4.4. SCP, FTP, SAMBA, NFS Protocols and Services 
8.4.5. DNS Service Installation and Configuration  

8.5. Installation and Control Panels 

8.5.1. Selecting an Adequate Control Panel 
8.5.2. Installing cPanel 
8.5.3. Installing Plesk 
8.5.4. Installing Directadmin 

8.6. Installing Core Web Services 

8.6.1. Installing Apache 
8.6.2. Installing Mysql 
8.6.3. Installing MariaDB 
8.6.4. Installing PHPmyadmin 
8.6.5. Installing Exim / Dovecot 

8.7. Optimizing Web Services, Databases and Email 

8.7.1. Installing Nginx 
8.7.2. Optimizing Apache  
8.7.3. Optimizing PHP / PHP-FPM 
8.7.4. Optimizing Mysql
8.7.5. Optimizing Exim 

8.8. Backups in Production Environments 

8.8.1. Backups 
8.8.2. Planning a Secure Environment 
8.8.3. Automating Backup Copies Systems 
8.8.4. Data Redundancy and Security / Replication 
8.8.5. Optimizing Secure Environments

8.9. Security 

8.9.1. Dedicated/Virtual Server Security 
8.9.2. Installing Monitoring Tools
8.9.3. Installing Firewalls 
8.9.4. Anti-malware / Anti-virus Systems
8.9.5. Anti-Spam Mail

8.10. Problem Solving and Eventualities 

8.10.1. Service Stop 
8.10.2. Disk Errors in Production Environments 
8.10.3. Monitoring and Delegating Services 
8.10.4. Web Migration / Databases / Email / Files 
8.10.5. Hacked Web Resolution 
8.10.6. Email Problems 
8.10.7. Server Not Responding (Rescue Mode)
8.10.8. Administrating and Monitoring Disc Space
8.10.9. Nmap & Tracert for Network Problem Detection

Module 9. Web Content Management

9.1. Content Management Systems (CMS) 

9.1.1. Current CMS

9.2. Types of CMS 

9.2.1. Open Source vs. Proprietary 
9.2.2. Local Installation vs. Cloud-based 
9.2.3. Programming Languages 
9.2.4. Uses and Functionality 
9.2.5. Other Types of CMS (ECM, WCM, DMS) 

9.3. CMS Tools and Resources

9.3.1. User Management 
9.3.2. Page Management 
9.3.3. Templates 
9.3.4. Plug-ins 
9.3.5. Others (Media Library, Comment Moderation, Sales Management, etc.)  

9.4. CMS Architecture and Design 

9.4.1. The Use of CMS 
9.4.2. Templates 

9.5. CMS and SEO 

9.5.1. Technical SEO 
9.5.2. SEO Content 
9.5.3. Plug-ins 

9.6. WordPress 

9.6.1. Applications 
9.6.2. Examples: 

9.7. Drupal 

9.7.1. Applications 
9.7.2. Examples: 

9.8. Prestashop 

9.8.1. Applications 
9.8.2. Examples: 

9.9. Shopify 

9.9.1. Applications 
9.9.2. Examples: 

9.10. Other CMS 

9.10.1. Wix 
9.10.2. Blogger 
9.10.3. Magento 
9.10.4. Joomla! 

Module 10. Web Site Marketing

10.1. Web Site Commercialization

10.1.1. Web Site Commercialization 
10.1.2. Website Development Cost 
10.1.3. Profitability Calculations

10.2. Invoicing and Taxation 

10.2.1. Freelance Invoicing 
10.2.2. Company Invoicing 
10.2.3. Taxation

10.3. Sales Funnels: Attraction Phase 

10.3.1. Organic Traffic 
10.3.2. Payment Traffic 

10.4. Sales Funnels: Interaction Phase 

10.4.1. Emailing 
10.4.2. Forms 
10.4.3. CTAs 

10.5. Sales Funnels: Conversion Phase 

10.5.1. Offer 
10.5.2. Ideas to Close the Sale 
10.5.3. Customer Objections 

10.6. Sales Funnels: Loyalty Phase 

10.6.1. Exceeding Customer Expectations 
10.6.2. Customer Service 
10.6.3. Affiliation Systems 
10.6.4. Surveys 

10.7. Blood Work  

10.7.1. Analysis 
10.7.2. KPIs 
10.7.3. Emailing Analytics 
10.7.4. Social Network Analytics

10.8. Analytics: Analyzing Website Using Google Analytics 

10.8.1. Audience Analytics 
10.8.2. Purchase Analytics 
10.8.3. Behavior Analytics 
10.8.4. Conversion Analytics 

10.9. Marketing Automation 

10.9.1. The Purpose of Automating 
10.9.2. Automation Software 
10.9.3. Work Flows 
10.9.4. Scoring 

10.10. Growth Hacking 

10.10.1. Growth Hacking 
10.10.2. Growth Hackers 
10.10.3. Techniques and Examples

This program will open doors to a new professional world”