The new approaches, strategies and informative designs of the digital era, in a specific and complete program"

Society has changed substantially in the way it relates to each other. Communication has become an almost organic process between distant places; immediacy has displaced rigor; opinion has taken a leading role in the process. In this context, the journalists become an intermediary agent who need to reinvent their role.  

The new tools, the new communication projects and the new economic imperatives of the sector require the professional to have a specific program, focused on the practice of journalism in a digital environment. These changes are associated with new social and ethical responsibilities of great importance, related to the role of journalists in social media, their capacity to influence as opinion leaders, and their moral responsibility in the handling of information: its positive and negative aspects. During this program we will enable a detailed analysis of this new panorama, in constant evolution, detecting specific features, possibilities and limitations of great interest for journalists of the 21st century. And above all, opening new paths and avenues of development and evolution that will propel the journalists in their career towards success. 

A practical and effective program that will enable you to grow in your profession from the very first moment of it”

This Postgraduate certificate in Digital Communication and Society contains the most complete and up-to-date educational program on the market. The most outstanding features of this program are: 

• The latest technology in online teaching software
• A highly visual teaching system, supported by graphic and schematic contents that are easy to assimilate and understand    
• Practical cases presented by practising experts
• State-of-the-art interactive video systems
• Teaching supported by telepractice
• Continuous updating and recycling systems
• Autonomous learning: full compatibility with other occupations
• Practical exercises for self-evaluation and learning verification
• Support groups and educational synergies: questions to the expert, debate and knowledge forums
• Communication with the teacher and individual reflection work
• Content that is accessible from any fixed or portable device with an Internet connection   
• Complementary documentation banks permanently available, even after the course

Delve into the new ways of broadcasting and receiving information in the digital era"

Our teaching staff is made up of practicing specialists. In this way we ensure that we provide you with the instructional update we intend. A multidisciplinary team of trained and experienced professionals, who will efficiently develop the theoretical knowledge, but, above all, will put at the service of the program the practical knowledge derived from their own experience: one of the differential qualities of this program.   

The effectiveness of our methodological design enhances mastery of the subject matter. Developed by a multidisciplinary team of e-learning experts, it integrates the latest advances in educational technology. In this way, you will be able to study with a range of multimedia tools, comfortable and versatile, which will enable you to operate your program as you need.    

The design of this program is based on Problem-Based Learning: an approach that conceives learning as a highly practical process. To achieve this remotely, with the help of an innovative interactive video system, and through the telepractice and learning from an expert systems, you will be able to acquire the knowledge as if you were facing the case you are learning at that moment. A concept that will allow you to integrate and fix learning in a more realistic and permanent way.  

A new society demands a new model of journalism: become an expert in digital communication"

Speed, synthesis, interactivity, global presence: learn the imperatives of the new journalism and how to use them successfully"

The contents of this training have been developed by the different teachers of this course, with a clear purpose: to ensure that our students acquire each and every one of the skills necessary to become true experts in this field.

The content of this program enables you to learn all aspects of the different disciplines involved in this field: A complete and well-structured program that will take you to the highest standards of quality and success.   

A comprehensive teaching program, structured in well-developed teaching units, oriented towards efficient and swift learning that is compatible with your personal and professional life"

Module 1. Digital Communication and Society

1.1. Network-Society vs. Social Networks

1.1.1. The New Landscape of the Network Society

1.1.1.1. Context
1.1.1.2. Definition

1.1.2. Concepts of the Network-Society and Networks

1.1.2.1. Informationalism
1.1.2.2. Hypertext
1.1.2.3. Network-Society vs. Information Society
1.1.2.4. Self-Programmable, Generic Workers and the Situation of Women Workers
1.1.2.5. Innovation
1.1.2.6. Power and Counter-Power in the Network-Society
1.1.2.7. Flow Space and Timeless Time

1.2. The Acceleration of Time

1.2.1. The Acceleration of Time in Global Capitalism

1.2.1.1. Technological Time

1.3. The Digital Generation

1.3.1. Digital Natives and Digital Immigrants
1.3.2. Generations Living Together in the Digital Age
1.3.3. Discussion and Critique of the Concept of Digital Generation

1.4. Global Information Order vs. Global Communication

1.4.1. Globalization Context
1.4.2. The New World Information and Communication Order
1.4.3. The MacBride Report
1.4.4. Discussion. The Return of MacBride?

1.5. Journalistic Production Models

1.5.1. Traditional Journalism Model
1.5.2. Academic Journalism Model
1.5.3. Content Farms or Low Cost Information Model
1.5.4. Digital Feudalism
1.5.6. The Open Journalism Advocacy Model
1.5.7. The Spanish boom in new media and open source. BORRAR

1.6. Challenges of the Profession

1.6.1. The Breakdown of the Traditional Business Model
1.6.2. Journalists in the New Virtual World
1.6.3. Journalist Ethics in the Digital Era

1.7. Prestige and Credibility

1.7.1. Credibility and Prestige in the Digital Age
1.7.2. Fake News

A curriculum focused on efficiency, in which you will develop your knowledge through specific and well-structured units"