In this Postgraduate certificate, you will be able to balance the efficiency of the most advanced learning methods with the flexibility of a program created to adapt to your possibilities of dedication, without losing quality"

In this intensive specialization the student will build a complete e-commerce business, selecting the products to be sold, creating a live and operating online store, optimizing all available resources and proposing a marketing strategy for online promotion and advertising. 

In addition to the technical aspects of store development, the learner will examine the different parts of marketing strategies that will lead to the success of the online store, the formulas of promotion, social networks and optimization for the reception of qualified traffic from the search engines. 

In all stages of development, the role of analysis cannot be overlooked, an ongoing process that allows constant updates to the sales strategy, the tools necessary to enhance all parts of the business and the automation of an online store’s payments and logistics. 

This Postgraduate certificate has been created by a great diversity of teachers, each one of them experts in their field, with a great experience and specialized contents in each of their areas. As it is a 100% online program, students will not have to give up personal or professional obligations. Upon completion of the program, the student will have updated knowledge and will be in possession of an incredibly prestigious will be in possession of a qualification of incredible prestige that will allow them to advance personally and professionally.

You will specialize in E-Commerce Creation and Management under the guidance of professionals with years of experience in the sector and with the most innovative educational methodology"

This Postgraduate certificate in E-Commerce Creation and Management contains the most complete and up-to-date program on the market. The most important features include: 

• The examination of case studies presented by experts in e-Commerce Creation and Management 
• The graphic, schematic, and practical contents with which they are created, provide scientific and practical information on the disciplines that are essential for professional practice
• Practical exercises where self-assessment can be used to improve learning. 
• Its special emphasis on innovative methodologies 
• Theoretical lessons, questions to the expert, debate forums on controversial topics, and individual reflection assignments 
• Content that is accessible from any fixed or portable device with an Internet connection

All the subjects and areas of knowledge have been compiled in a complete and absolutely up-to-date syllabus, in order to bring the student to the highest theoretical and practical level"

The program's teaching staff includes professionals from the sector who bring to this training the experience of their work, in addition to recognized specialists in the field their work experience into this training, as well as recognized specialists from reference societies and prestigious universities.  

Its multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, that is, a simulated environment that will provide an immersive education programmed to learn in real situations.  

This program is designed around Problem-Based Learning, whereby professionals must try to solve the different professional practice situations that arise throughout the program. For this purpose, the students will be assisted by an innovative interactive video system created by renowned and experienced experts.

Succeed with the best and acquire the knowledge and skills you need to embark on E-Commerce Creation and Management"

A unique opportunity to specialize in User Interface Programming and Design from renowned professionals with years of experience in the sector"  

The syllabus has been designed on the basis of educational efficiency, carefully selecting the contents to offer a complete program, which includes all the fields of study that are essential to achieve real knowledge of the subject Including the latest updates and aspects of the field. A study plan has been established, whose modules offer a broad perspective of E-Commerce Creation and Management. From first module, students will see their knowledge expanding, which will enable them to develop professionally, knowing that they can count on the support of a team of experts.

Deepen your knowledge in the field of computer technologies by incorporating the most advanced aspects of this area of work”

Module 1. e-Commerce  Creation and Management

1.1. e-Commerce Development 

1.1.1. Functions 
1.1.2. Advanced Functions 
1.1.3. Administration. 

1.1.3.1. Payment Systems 
1.1.3.2. Customer Management 
1.1.3.3. Order Management 

1.1.4. Dropshipping 

1.2. Database Programming and Structure 

1.2.1. Selecting Development Environment 
1.2.2. Web Structure for e-Commerce 
1.2.3. Database Structure 

1.3. e-Commerce Design 

1.3.1. Main Screen 
1.3.2. Login and Register Areas 
1.3.3. Product Screen Structure 
1.3.4. Internal Pages about Shipping, Terms and Conditions, Legal Notices, etc 

1.4. In-House Development vs. CMS (Content Management System) 

1.4.1. Advantages and Disadvantages of Using CMS 
1.4.2. Selecting CMS According to Development Types 
1.4.3. Self-installation or Online Cloud 

1.4.3.1. Wordpress + Woocommerce 
1.4.3.2. Prestashop 
1.4.3.3. Magento 
1.4.3.4. Shopify 

1.5. Installing and Configuring the Work Environment 

1.5.1. Hosting and Domain 

1.5.1.1. SSL Activation and PHP Configuration 

1.5.2. Installing CMS 

1.5.2.1. Wordpress + Woocommerce Installation 
1.5.2.2. Prestashop Installation 
1.5.2.3. Magento Installation 

1.5.3. Configuring and Launching CMS 

1.5.3.1. Configuring and Launching Wordpress + Woocommerce 
1.5.3.2. Configuring and Launching Prestashop 
1.5.3.3. Configuring and Launching Magneto 

1.5.4. Selecting a Definitive Work Environment 

1.6. UX (User eXperience) 

1.6.1. Design 
1.6.2. Functionality vs. Design 
1.6.3. Final Customer Optimization 
1.6.4. Visibility of Priority Parts 

1.7. SEO (Search Engines) 

1.7.1. Keyword Search for Our Store 
1.7.2. Optimizing Pages, Meta Labels, Titles and Others 
1.7.3. Optimized Content 
1.7.4. Backlinks, Press Releases and Reviews 
1.7.5. Social Networks and Marketing 

1.7.5.1. Creating Promotions 
1.7.5.2. Optimizing Promotions and Buyer Persona 

1.8. Payment and Logistics Systems 

1.8.1. Configuring Virtual and Physical Payment Systems 

1.8.1.1. Paypal 
1.8.1.2. Stripe 
1.8.1.3. Cash on Delivery 
1.8.1.4. POS Banking 
1.8.1.5. Installment Payment Systems 

1.8.2. Logistics 

1.8.2.1. Optimizing Shipment Channels 
1.8.2.2. Optimized Shipment Selector Configuration 
1.8.3. Delivery Automation 

1.9. Marketing and Advertising 

1.9.1. Competitive Analysis 
1.9.2. Work Tools 

1.9.2.1. Analysis Tools 
1.9.2.2. Design Tools 
1.9.2.3. SEO Tools 
1.9.2.4. Optimization Tools 

1.9.3. Installing Tracking Pixels for Advanced Segmentation 
1.9.4. Creating Promotions 

1.9.4.1. Facebook Ads 
1.9.4.2. Twitter, Tiktok, Pinterest and Other Massive Networks 
1.9.4.3. Google Ads 
1.9.4.4. Ad Optimization 

1.10. Analysis, Data Measuring and Results 

1.10.1. Measuring Traffic 
1.10.2. Search Engine Analysis 
1.10.3. Sources and Sales Percentages 
1.10.4. Creating Promotional Landing Pages 
1.10.5. Selling on Marketplace 

1.10.5.1. Amazon 
1.10.5.2. eBay 

1.10.6. Problem Solving

This Postgraduate certificate provides a valuable addition to the prior studies of any website engineer seeking a high-quality, specialized qualification in User Interface Programming and Design"