This postgraduate certificate will make you an expert on Website Marketing"

The process of programming, designing and launching a website includes a series of steps that, if done properly, will lead to the success of the professional and their clients. The final step is Marketing, which encompasses all the strategies that ensure appropriate diffusion of a website to achieve its objectives, either to disseminate information, to raise awareness of a problem, to offer a service or to see a certain product.

However, this stage is not always paid sufficient attention, even though it is fundamental to the success of the website. A lack of qualified professionals means that clients are unable to realize a comprehensive strategy to achieve the results envisaged in the planning of the website project.

Thus, there is a need for specialists who can offer a marketing service which helps clients to achieve their objectives, disseminate a website and sell digital services or physical products. An effective marketing service will include promotion techniques such as emailing or improving SEO, and their subsequent analysis to see if sales and diffusion objectives have been met.

This postgraduate certificate provides essential knowledge for effective Website Marketing tailored to client goals, and enables engineers or professionals to apply this knowledge in their workplace.

Marketing is a key stage in the launch of a website: this course will make you indispensable for your clients"

This postgraduate certificate in Website Marketing contains the most complete and up-to-date educational program on the market. Its most notable features are:

• The best specialist content on Website Marketing
• Teachers who are experts in the field, and who will accompany the student throughout the learning process
• Practical exercises where self-assessment can be carried out to improve learning
• Content that is accessible from any fixed or portable device with an Internet connection

Your customers will return when you show them the skills you have acquired with this postgraduate certificate"

The teaching staff includes professionals from the sector who contribute their professional experience to this educational program, as well as renowned specialists from leading societies and prestigious universities.

The multimedia content, developed with the latest educational technology, will provide the professional with situated and contextual learning, i.e., a simulated environment that will provide immersive education programmed to learn in real situations.

This program is designed around Problem-Based Learning, whereby the professional must try to solve the different professional practice situations that arise during the academic year. For this purpose, the student will be assisted by an innovative interactive video system created by renowned and experienced experts.

Learn how to market websites and increase your customer base"

Your customers will return when you show them the skills you have acquired with this postgraduate certificate"

The objective of this postgraduate certificate in Website Marketing is to offer engineers or professionals detailed professional development, so that they will be able to apply a diffusion and sales plan for the launch of a website, using a series of tools and techniques that they will learn with this program.

Your customers want to increase their sales and you want to offer them the best tools: this postgraduate certificate helps you to achieve it"

General Objectives

• Build specialist knowledge on e-commerce, functions and types
• Analyze Website Marketing in the online marketplace
• Offering new marketing tools for clients and users
• Build specialist expertise in an increasingly sought-after IT field

Specific Objectives

• Determine the project business objectives
• Identify the target audience
• Interpret analytical data to make business decisions
• Apply different user-centric marketing methodologies and tools

Your goal is to be a leading professional and TECH offers you everything you need to become one"